Advertising Agency: Mayo DraftFCB, Lima, Peru
Creative Directors: Germán Garrido, Ricardo Ortiz
Art Directors: Mariano Escobal, Camilo Astorga
Copywriter: Camilo Astorga
Illustrator: Zeppelin
Additional credits: David Vega
Published: November 2009
Advertising Agency: TBWA\Media Arts Lab, USA CCO/ECD: Duncan Milner, Eric Grunbaum, Scott Trattner CD/ACD: Jason Sperling, Chuck Monn, Demian Oliveira CW: Eric Grunbaum, Ted Kapusta Agency Producers: Hank Zakroff, Nathan Nowak Production Co: Epoch Films Director: Jessica Sanders DP: Nicole Whitaker Editorial Co: Nomad Editing Company, Inc. Editor: Glenn Martin Post Co: D-Train, Company 3 Artists: Ben Gibbs, Stefan Sonnenfeld
It's sick and sad video chat site...is a NEW social network.Not the old concepts — no name, place, likes or dislikes. Nothing to buy. Nothing but encounters. Funny, but totally useless..NOT for the faint of heart..
If someone doesn’t strike your fancy, F9 him and move on.
In this part of the world we grow- digitally- with similar concepts wiped and outperformed by facebook. Chat channels and forums were the buzz those times for you to hide and be whom ever you want to , express the most extreme ideas and live your wild fancies in a random manner.
A website created by a Russian teenager allowing random strangers to talk face to face via webcam has attracted worldwide attention, It is a new social medium and an opportunity to stumble into strangers peer randomly and accidently but first you will need to ignore most other users until you find someone you find interesting or compelling.
Chatroulette, which was created in November last year by 17 year old Andrey Ternovskiy, has been described by some observers asvoyeuristic,frightening,andsurreal. however it is amazing how quickly it caught on: it’s leaped from 300 users in December toover 20,000per day. The creator literally funds all expenses for the site with four tiny ad links.
9 Ways to Market Your Business Via Chat Roulette
Chat Roulette is a service that allows users with webcams to randomly chat with each other under the protection of anonymity. If a user doesn’t like the person they’re chatting with, he or she can click the “next” button and immediately sync with someone else. Those who use the service know that with each press of this button brings a new surprise. People dressed in costumes, puppets, talking, sexual-act performing deviants and masked-chatters can all be found among the regular chat community, making the experience unpredictable and exciting. Aside from chatting with random people, Chat Roulette can also be used to promote your business, because any service that provides free access to tens of thousands of people can be used to your advantage. And, with a little creativity you can use Chat Roulette to spread your message to anyone willing to listen. Here are some suggested angles:
This may not be the most responsive marketing strategy for your business, but there are several good reasons to give it a shot. If you are hanging out on ChatRoulette, you probably aren’t doing anything extremely productive at the moment, so any amount of exposure you can give your company is valuable. A simple, boring tee-shirt with your corporate logo on it won’t work however, Chat Roulette users are used to seeing some pretty surprising things from other users. Instead, try to make your company’s shirt funny, sexy, outlandish and/or attention-grabbing so that your chat buddies will ask about it. This is a great way to give a quick plug for your company before trading off to the next chat partner.
It isn’t easy to shock seasoned Chat Roulette users. Anyone who has spent more than an hour on the service knows that there are some odd characters using this service. In a way, this is part of the excitement, and many have come to expect shocking content to manifest in the partner cam. If you are trying to spread the word about your new company, try a shock-value approach on Chat Roulette. Note: Use some discretion. Dressing in a costume (such as a giant cow) or doing other non-perverted, offbeat things can entice users to strike up a conversation with you. Just think about the guy that was got all of that attention for his piano-freestylin’ earlier this week. Just think about what a golden opportunity that was to promote a brand.
While shock value is definitely a big part of the Chat Roulette experience, some users aren’t interested in overt nudity or demon-robot masks. Instead, some chatters just feel like connecting with someone interesting. If creating humorous and surprising scenes on your end of the webcam isn’t something you’re very comfortable doing, perhaps try simply chatting with people about normal stuff. Once you have established a good back-and-forth conversation, casually bring up your company and explain what it is you offer. You wouldn’t walk into a networking event wearing your ComiCon get-up, so maybe the ‘regular guy’ approach could work here too. The fact of the matter is that people like doing business with people that they like, so this approach cannot be altogether ignored.
It’s safe to say that most people on Chat Roulette are bored and just looking for a way to pass the time (or to expose express themselves). I’m thinking that most users would welcome the opportunity to do something more exciting. A great way to spread awareness of your company is to offer an incentive for Chat Rouletters to visit your company’s website. As an example, set up a system where every person who goes to your site and fills out a brief survey or offer page gets entered into a raffle to win a nice prize at the end of the week. Arguably, many people on Chat Roulette would rather spend five minutes on your website in hopes of winning a laptop than chatting with another random stranger. And if it works, you’ve just untapped an interesting new source of lead gen.
Thought about display advertising, but just haven’t found the budget for it yet? Well, Chat Roulette does not require that you be in front of your webcam, only that your webcam be enabled. If you have a spare computer at home or in the office, you can use Chat Roulette as a 24/7 advertising platform. While, most people might simply ‘next’ your ad, I’d venture to say that some would be curious to see what the advertised website is all about. Because, if curiosity killed the cat, you can consider Chat Roulette a pet cemetery.
So if you have some downtime, try creating a promotional poster and position it in front of the spare computer’s webcam so that it takes up the entire frame. Then simply connect to Chat Roulette and walk away. All day and night, people will be randomly be forced to look at your cam (if only for a second), and your advertisement will be shown. The more humorous or shocking you can make your ad, the better chance it has of making an impact. Be sure to include a website URL at the bottom. And, if you operate an e-commerce site, for example, don’t be afraid to throw a coupon code on there so you can track conversions.
Using a method similar to that mentioned above, you can use the Chat Roulette system to offer free trials to any interested chatters. Perhaps your company offers a paid Internet service, such as file hosting or music downloads. Simply develop a free trial registration code and print it nice and big on a promotional poster. Next, focus the webcam on the poster and connect. There’s no telling how many people will be connected at random to your camera, but just as with the coupon code idea mentioned above, you will be able to measure how successful this is, based on how many people sign up. Remember, people like free things.
Chat Roulette provides sales people with a whole new way to look at sales. Each webcam is like a new door to knock on, and with tens of thousands of people using the service at any given time, your sales team has a large audience to work with. Allow your salesmen liberal creative license, as Chat Roulette marketing probably will not merit a simple sales script. It’s also a good idea to brief them about the type of people they can expect to encounter on the site. For those who believe in ‘baptism by fire’ you can ignore this step, but don’t be surprised by a high turnover rate.
Ultimately, your sales people should aim to connect with as many webcams as possible and get users interested in what your company has to offer. Due to the nature of Chat Roulette, this method might work best with services such as online dating, Internet gaming software and social networking – but don’t let us stop you from trying other things.
Sometimes vague and mysterious messages attract curious attention. The marketing behind The Matrix illustrates this point beautifully. When the movie was released in 1999, most commercials and billboard ads revealed very little of the actual movie, choosing instead to show green numbers flying over a black background and asking the question, “What is the Matrix?” These ads helped sell out theaters nationwide, as people were dying to learn just what The Matrix was all about. You can use a similar strategy with Chat Roulette. Rather than sitting in front of your camera and talking to people, try filming something very strange and thought provoking, and playing it on repeat in front of your webcam. Include your website URL, but do not reveal too much . This strategy will likely attract people looking to learn more about what they have just witnessed. If nothing else, it might serve as a nice break from their having to quickly hit the ‘next’ button.
Chat Roulette allows the user to turn his or her webcam off and broadcast only audio. Try recording an audio advertisement for your company and broadcasting it on repeat over the service. If you want, you can even try hypnotizing people. It’s really up to you. These ads shouldn’t sound like normal radio-style commercials, however. In order to arouse the interest of users, you will need to couch your ad in something funny or interesting to listen to. Try using music or acting to attract viewers attention. And if all fails, just start yelling and act crazy — then try to pitch them on your products or services.
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CHATROULETTE GUERRILLA STUNT FOR CONDOMERIE
“BINGO. You’re now in touch with a HIV infected person. Don’t play Russian roulette in real life. Condomerie.com” – by Condomerie
Here we have a campaign that I think makes excellent use of Chatroulette as a medium to get a message across. In this video we see how Chatroulette is used to inform people about the risk of HIV.
What does ViralTracker tell us?
The video has been uploaded on YouTube op April 28 with courtesy of the Condomerie in Amsterdam. In comparison to Evian or Will It Blend this video is not skyrocketing at all with 965 views. ======
Two weeks ago, Steve Jobs published his now infamous “Thoughts on Flash” memo on Apple.com. Adobe has now responded with its own message, a message of “love,” “choice” and “open markets.” In addition to the post on its own website, Adobe has also placed display ads (created in Flash, naturally) on Engadget and The New York Times, and taken out a full-page ad in The Washington Post outlining its position and what it thinks consumers should know.
“Apple does not support Flash because it is so buggy. Whenever a Mac crashes, more often than not, it’s because of Flash. No one will be using Flash. The world is moving to HTML5.”
While Apple simply posted a link to its “Thoughts on Flash” memo on the front page of its website, Adobe is going to much greater lengths to get its side of the story out.
“The genius of the Internet is its almost infinite openness to innovation. New hardware. New software. New applications. New ideas. They all get their chance. As the founders of Adobe, we believe open markets are in the best interest of developers, content owners, and consumers. Freedom of choice on the web has unleashed an explosion of content and transformed how we work, learn, communicate, and, ultimately, express ourselves. If the web fragments into closed systems, if companies put content and applications behind walls, some indeed may thrive — but their success will come at the expense of the very creativity and innovation that has made the Internet a revolutionary force. We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company — no matter how big or how creative — should dictate what you can create, how you create it, or what you can experience on the web. When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe’s business philosophy is based on a premise that, in an open market, the best products will win in the end — and the best way to compete is to create the best technology and innovate faster than your competitors. That, certainly, was what we learned as we launched PostScript® and PDF, two early and powerful software solutions that work across platforms. We openly published the specifications for both, thus inviting both use and competition. In the early days, PostScript attracted 72 clone makers, but we held onto our market leadership by out-innovating the pack. More recently, we’ve done the same thing with Adobe® Flash® technology. We publish the specifications for Flash — meaning anyone can make their own Flash player. Yet, Adobe Flash technology remains the market leader because of the constant creativity and technical innovation of our employees. We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web — the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time. In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody — and everybody, but certainly not a single company. Chuck Geschke, John Warnock
Cofounders
Chairmen, Adobe Board of Directors.”
The “Truth” About Flash
Adobe has also created a site (oddly not in Flash) that aims to set the record straight about Flash. The first thing you’ll notice is a big graphic that shows off Flash’s impressive reach across the web.
I don’t think that anyone would argue with the figures that Adobe has put out — the current dominance, or ubiquity, of Flash has never been the issue. Instead, the discussion has centered around which technologies will lead in the future, especially on mobile and CULV devices. Most of Adobe’s responses to other areas of concern — including video, performance, touch and security — are more about what is being promised with Flash Player 10.1 and less about the issue at hand. Flash Player 10.1 is arguably the most anticipated Flash release in Adobe’s history. It promises to bring Flash support to ARM devices — meaning that some Android phones like the Nexus One will be able to get what Adobe calls the “full Flash experience” — and hardware acceleration for video playback for more devices, which should improve overall performance and battery life. We know Adobe is really excited about Flash 10.1, as it should be, because it’s shaping up to be a great release. However, we can’t help but be bothered by a rebuttal that essentially says, “all of this will be fixed with the next release,” especially when we’ve been waiting for this release for a really long time — a time during which content publishers have started to embrace alternative technologies.
Note:::Adobe Responds to Apple... With A Banner Campaign ,banners are in Flash, so they can't be viewed on an iPad, iPhone or iPod Touch.
Objective: To communicate a new product to a large audience using social network and reinforce the new brand concept: "Trust no one".
Idea: Mini-cocoa seeds were distributed as gifts to users of Happy Harvest (a game like FarmVille) on Orkut (the largest social network in Brazil). 48 hours later, a surprise: the seeds turned into Chocolate Trees where packages of Mini Bis Chocolate sprouted. Mini Bis Chocolate could be planted, harvested and stolen by farmers, strengthening the brand concept - "Trust no one.".
Results:
* More than 25 million chocolate trees have sprouted in the first week of action,
* It was the first time that a brand made a product placement at Happy Harvest.
* 100% of active users were impacted.
* Players who harvested Mini Bis accumulated coins and reached the next level in the game.
Advertising Agency: Ogilvy Brazil
Copywriters: Rico Lins, Eduardo Marques
Art Directors: Marcelo Bruzzesi, Raphael Lucone
Chief Creative Director: Anselmo Ramos
Executive Creative Director: Michel Lent
Creative Director: Angela Bassichetti
Illustrator: Angela Bassichetti
Social Media Planner: Alessandra Ferreira
Account: Mah Lemos, Isabela Atra
Aproved by: Mariana Perota, Fabio Pucci
Ferrero is launching the second phase of its Tic Tac “Fresh Entertainment” campaign which will see consumers’ faces used in banner ads on websites including Ninemsn, YouTube, MySpace and Sensis. The Fresh Entertainment microsite, allows users to play a game which is similar the Tic Tac “Bounce” TV ad. The faces of the top three scorers every day will then feature in display ads on websites the following day. Visitors will also be able to customise their character, invite friends via Facebook Connect and make them additional characters in the game.
Deniz Nalbantoglu, Webling Interactive director, said: “The idea is to help Tic Tac grow brand awareness and loyalty among its key target audience. This extends our earlier work to reach and build relationships with consumers and involve them in the promotion of the brand.” The microsite also includes Webling’s Tic Tac Shake & Share iPhone app which has so far had over 1.2 million downloads worldwide. The app allows users to share digital Tic Tacs with other iPhone users via Bluetooth. Ferrero also owns brands including Nutella, Ferrero Rocher, Kinder Surprise and Kinder Bueno.
Who made the biggest splash in the 2010 drinks industry...
The Power 100 is an annual research study monitoring the power of the world's leading spirits and wine brands. Now in its fifth year, The Power 100 has become an industry benchmark of performance, recognising brands which have performed well and identifying those which haven't. The unique brand ratings highlight each brand's strengths and weaknesses - providing exclusive insight into what drives the world's most powerful spirits and wine brands.
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