Mini Bis Chocolate: Chocolate Trees

Objective: To communicate a new product to a large audience using social network and reinforce the new brand concept: "Trust no one".


Idea: Mini-cocoa seeds were distributed as gifts to users of Happy Harvest (a game like FarmVille) on Orkut (the largest social network in Brazil). 48 hours later, a surprise: the seeds turned into Chocolate Trees where packages of Mini Bis Chocolate sprouted. Mini Bis Chocolate could be planted, harvested and stolen by farmers, strengthening the brand concept - "Trust no one.".


Results:
* More than 25 million chocolate trees have sprouted in the first week of action,
* It was the first time that a brand made a product placement at Happy Harvest.
* 100% of active users were impacted.
* Players who harvested Mini Bis accumulated coins and reached the next level in the game.


Advertising Agency: Ogilvy Brazil
Copywriters: Rico Lins, Eduardo Marques
Art Directors: Marcelo Bruzzesi, Raphael Lucone
Chief Creative Director: Anselmo Ramos
Executive Creative Director: Michel Lent
Creative Director: Angela Bassichetti
Illustrator: Angela Bassichetti
Social Media Planner: Alessandra Ferreira
Account: Mah Lemos, Isabela Atra
Aproved by: Mariana Perota, Fabio Pucci

Real chips in an artificial world.

To present the product in an attractive manner, large breast model holding the chips & saying Real chips in an artificial world.

Ferrero|Tic Tac “Fresh Entertainment”

Ferrero is launching the second phase of its Tic Tac “Fresh Entertainment” campaign which will see consumers’ faces used in banner ads on websites including Ninemsn, YouTube, MySpace and Sensis.
The Fresh Entertainment microsite,  allows  users to play a game which is similar the Tic Tac “Bounce” TV ad. The faces of the top three scorers every day will then feature in display ads on websites the following day. Visitors will also be able to customise their character, invite friends via Facebook Connect and make them additional characters in the game.



Deniz Nalbantoglu, Webling Interactive director, said: “The idea is to help Tic Tac grow brand awareness and loyalty among its key target audience. This extends our earlier work to reach and build relationships with consumers and involve them in the promotion of the brand.”
The microsite also includes Webling’s Tic Tac Shake & Share iPhone app which has so far had over 1.2 million downloads worldwide. The app allows users to share digital Tic Tacs with other iPhone users via Bluetooth.
Ferrero also owns brands including Nutella, Ferrero Rocher, Kinder Surprise and Kinder Bueno.

THE POWER 100 THE WORLD'S MOST POWERFUL SPIRITS & WINE BRANDS, 2010

The Top 10 brands

Who made the biggest splash in the 2010 drinks industry...

The Power 100 is an annual research study monitoring the power of the world's leading spirits and wine brands. Now in its fifth year, The Power 100 has become an industry benchmark of performance, recognising brands which have performed well and identifying those which haven't. The unique brand ratings highlight each brand's strengths and weaknesses - providing exclusive insight into what drives the world's most powerful spirits and wine brands.

Italian Culture Week | Integrated Campaign

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Supporting Creative Team: Davide Iacono, Andrea Afeltra, Riccardo Gianangeli
Published: April 2010

leave Microsoft Software alone!!

Microsoft Software Prank with alarm

Mobinil | Gestures "express beyond"

 Advertising Agency: Leo Burnett, Egypt
Executive Creative Director: Mohamed Hamdalla
Creative Director: Hesham Ellabban
Copywriter: Mohamed Kamal
Agency Producer: Shereen Mostafa
Account Supervisor: Mona El Gabaly
Production Company: LIGHTHOUSE FILM Cairo, EGYPT
Director: Fabrizio Notari
Sound Design/Arrangement: Hosny Ali
Art Director: Ahmed Hussein, Mohamed Abbas
Lighting: Cesare Danese
Post Production: MPC

Africa teenager girls will not check any more… Always | Check check

Advertising Agency: Leo Burnett, Lebanon
Chief Creative Officer: Farid Chehab
Executive Creative Director: Bechara Mouzannar
Creative Director: Danielle Rizkallah
Copywriter: Rana Khoury, Paul Osayande
Agency Producer: Rayanne Smayra
Planner: Zeina Joujou
Account Supervisor: Cynthia Abdelkarim, Shayna Suidan
Production Company: GOLDEN PLANES Cape Town, SOUTH AFRICA
Director: Sven Harding
Producer: Herman Le Roux
Editor: Postoffice Lebanon
Sound Design/Arrangement: Wounded Buffalo Johannesburg
Music: Artist/Title: Wounded Buffalo Johannesburg
Art Director: Caroline Farra, Roula Asmar
Lighting: Eric Maddison
Post Production: Postoffice Lebanon

Same ... Same ...

Original 

Coca Cola | Open Happiness!








“Library” brings to life the silent flirtation of two teens connecting over a Coca-Cola® while studying in a quiet library. They pass the boring study time by using their ink pins to draw characters on their hands and arms. Theboy then draws a Coke® bottle on his arm and in response the girl pens a glass with ice cubes on hers. The drawings come to life as they reach across the table and touch hands as the now animated Coca-Cola pours out of the bottle drawing, down the guy’s arm onto the girl’s hand and into the glass she has drawn. They share a laugh. The spot reinforces how sharing a Coca-Cola connects people and brings a moment ofhappiness to an otherwise ordinary situation.


Advertising Agency: Wieden + Kennedy, Amsterdam, The Netherlands
Creative Director: Jorge Calleja
Creatives: Gregg Clamptter, Agse Altinolc
Agency Producer: Elissa Singstock
Production Co: MJZ, London
Director: Tom Kuntz
Telecine: Seamus O’LKane/Paul Harrison
Lead Flame: Richard Roberts/Gary Driver
3D: Jamie Lancaster
Jan 28, 2009


Not so original 

McDonald's Happy Meal: Doodle

Advertising Agency: Leo Burnett, USA
Creative Director: Keith Hughes, Tony Katalinic, John Hansa
Art Director: Ryan Dillon
Copywriter: Dan Lewis
Photographer: Eric Faber
EP: Denis Giroux
May 10, 2010

The Axe Effect.

Facebook Advertising for Beginners

The basics of pricing, targeting, placement, and targeting for Facebook advertising.

• Pricing: Facebook advertising for Pages is sold either on a cost per click (CPC) basis where you pay only if users click on your ad or on a cost per thousand impressions (CPM) basis where you pay for the total number of users who see your advertisement. There is no minimum bid for advertising, Pages can spend anywhere from $1.00 to $1 million and the budget can be adjusted throughout the campaign. You can pay by credit card, PayPal, or possibly a custom billing option depending on the size and frequency of your ad buys.
• Placement: Facebook advertising will be displayed to relevant audiences on the right-hand side of their Facebook home page. The advertisement includes a 25 character title, a thumbnail image, and a 150 character message. Facebook also recently added the ability to include your status updates automatically as the ad message but note that it still cuts you off at 150 characters
• Targeting: By default, Facebook targets all users 18 and older in the default location you choose (country or state). You can change any targeting specifications you wish. You can target by: city or state, age, gender, education level, relationship status, languages, or keywords that appear in their profile. Once you enter one Like for targeting, Facebook will provide other suggestions (I tested “coffee” and it suggested “coffee in the morning” and “pacific northwest”). With each change you can see what the size of your target audience is- in case you’re interested, there are more than 800,000 Facebook users over the age of 18 in the US who like coffee.
• Campaigns: Facebook advertising campaigns can include multiple versions of your advertisement and they begin with setting a daily budget and a maximum daily bid. The more popular your advertising target is the more it will cost you for each click so you set a maximum bid for each target area; the daily budget ensures that your advertisement is turned off everyday once you reach your budget and the ad will be shown again the next day until you hit the daily budget. If you spend less than your daily budget you will not be charged the difference. There may be one advertisement in the campaign or you may want to try running two or three different versions (with new message or pictures) at once to see which performs the best; the system optimizes automatically so that the most popular of your ads will automatically be shown more often.
• Outside Ads: You should also think about advertising your Facebook campaigns on outside sites- such as advertising a recipe contest on a foodie social network or recipe site to drive interested foodies to your Page for the contest and to become brand fans. If you’ve added Google Analytics to your Page you can track the success of these by looking at the referring sites and goals.

For more information from Facebook check out their advertising page: http://www.facebook.com/advertising/