leave Microsoft Software alone!!

Microsoft Software Prank with alarm

Mobinil | Gestures "express beyond"

 Advertising Agency: Leo Burnett, Egypt
Executive Creative Director: Mohamed Hamdalla
Creative Director: Hesham Ellabban
Copywriter: Mohamed Kamal
Agency Producer: Shereen Mostafa
Account Supervisor: Mona El Gabaly
Production Company: LIGHTHOUSE FILM Cairo, EGYPT
Director: Fabrizio Notari
Sound Design/Arrangement: Hosny Ali
Art Director: Ahmed Hussein, Mohamed Abbas
Lighting: Cesare Danese
Post Production: MPC

Africa teenager girls will not check any more… Always | Check check

Advertising Agency: Leo Burnett, Lebanon
Chief Creative Officer: Farid Chehab
Executive Creative Director: Bechara Mouzannar
Creative Director: Danielle Rizkallah
Copywriter: Rana Khoury, Paul Osayande
Agency Producer: Rayanne Smayra
Planner: Zeina Joujou
Account Supervisor: Cynthia Abdelkarim, Shayna Suidan
Production Company: GOLDEN PLANES Cape Town, SOUTH AFRICA
Director: Sven Harding
Producer: Herman Le Roux
Editor: Postoffice Lebanon
Sound Design/Arrangement: Wounded Buffalo Johannesburg
Music: Artist/Title: Wounded Buffalo Johannesburg
Art Director: Caroline Farra, Roula Asmar
Lighting: Eric Maddison
Post Production: Postoffice Lebanon

Same ... Same ...

Original 

Coca Cola | Open Happiness!








“Library” brings to life the silent flirtation of two teens connecting over a Coca-Cola® while studying in a quiet library. They pass the boring study time by using their ink pins to draw characters on their hands and arms. Theboy then draws a Coke® bottle on his arm and in response the girl pens a glass with ice cubes on hers. The drawings come to life as they reach across the table and touch hands as the now animated Coca-Cola pours out of the bottle drawing, down the guy’s arm onto the girl’s hand and into the glass she has drawn. They share a laugh. The spot reinforces how sharing a Coca-Cola connects people and brings a moment ofhappiness to an otherwise ordinary situation.


Advertising Agency: Wieden + Kennedy, Amsterdam, The Netherlands
Creative Director: Jorge Calleja
Creatives: Gregg Clamptter, Agse Altinolc
Agency Producer: Elissa Singstock
Production Co: MJZ, London
Director: Tom Kuntz
Telecine: Seamus O’LKane/Paul Harrison
Lead Flame: Richard Roberts/Gary Driver
3D: Jamie Lancaster
Jan 28, 2009


Not so original 

McDonald's Happy Meal: Doodle

Advertising Agency: Leo Burnett, USA
Creative Director: Keith Hughes, Tony Katalinic, John Hansa
Art Director: Ryan Dillon
Copywriter: Dan Lewis
Photographer: Eric Faber
EP: Denis Giroux
May 10, 2010

The Axe Effect.

Facebook Advertising for Beginners

The basics of pricing, targeting, placement, and targeting for Facebook advertising.

• Pricing: Facebook advertising for Pages is sold either on a cost per click (CPC) basis where you pay only if users click on your ad or on a cost per thousand impressions (CPM) basis where you pay for the total number of users who see your advertisement. There is no minimum bid for advertising, Pages can spend anywhere from $1.00 to $1 million and the budget can be adjusted throughout the campaign. You can pay by credit card, PayPal, or possibly a custom billing option depending on the size and frequency of your ad buys.
• Placement: Facebook advertising will be displayed to relevant audiences on the right-hand side of their Facebook home page. The advertisement includes a 25 character title, a thumbnail image, and a 150 character message. Facebook also recently added the ability to include your status updates automatically as the ad message but note that it still cuts you off at 150 characters
• Targeting: By default, Facebook targets all users 18 and older in the default location you choose (country or state). You can change any targeting specifications you wish. You can target by: city or state, age, gender, education level, relationship status, languages, or keywords that appear in their profile. Once you enter one Like for targeting, Facebook will provide other suggestions (I tested “coffee” and it suggested “coffee in the morning” and “pacific northwest”). With each change you can see what the size of your target audience is- in case you’re interested, there are more than 800,000 Facebook users over the age of 18 in the US who like coffee.
• Campaigns: Facebook advertising campaigns can include multiple versions of your advertisement and they begin with setting a daily budget and a maximum daily bid. The more popular your advertising target is the more it will cost you for each click so you set a maximum bid for each target area; the daily budget ensures that your advertisement is turned off everyday once you reach your budget and the ad will be shown again the next day until you hit the daily budget. If you spend less than your daily budget you will not be charged the difference. There may be one advertisement in the campaign or you may want to try running two or three different versions (with new message or pictures) at once to see which performs the best; the system optimizes automatically so that the most popular of your ads will automatically be shown more often.
• Outside Ads: You should also think about advertising your Facebook campaigns on outside sites- such as advertising a recipe contest on a foodie social network or recipe site to drive interested foodies to your Page for the contest and to become brand fans. If you’ve added Google Analytics to your Page you can track the success of these by looking at the referring sites and goals.

For more information from Facebook check out their advertising page: http://www.facebook.com/advertising/

Axe|Sofaurus

"Because as soon as you stop thinking about football, you start think about woman again.
Axe Play 2010."



Advertising Agency: Ponce, Buenos Aires, Argentina
Creative Director: Ricardo Armentano; Joaquin Cubria; Analia Rios
Creative: Juan Pablo Lufrano; Norberto Vatrano
Director: Armando Bo
Production: Rebolucion
Producer: Mariano Avellaneda; Axel G Linari
Director of Photography: Cristian Cottet
Post Production: Pickle
Editor: Gustavo Macri; Patricio Pena
Music: Animal Music

TV is disappearing... generation Z is not watching it says Coca Cola

Seattle’s Best Coffee: Fridge Video

Discover your inner morning person!

Marketing 3.0. [ do more, do it better and reach further ]

1. I’ve posted 1121 innovative , mind opening articles 
2. I’ve had 11,215 comments
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Mentions as of 1.4.2010

• Best blogs of the Arab World
• JordanBlogs Marketing 3.0.: MOBILY|http://bit.ly/dq7b5e
• http://www.huffingtonpost.com/2010/04/19/saudi-prince-stars-in-tv_n_542791.html
• http://www.digital-engagement.com/node/293
• http://evb.com/story/
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Axe Play: Sofaurus

Advertising Agency: Ponce, Buenos Aires, Argentina
Creative Director: Ricardo Armentano; Joaquin Cubria; Analia Rios
Creative: Juan Pablo Lufrano; Norberto Vatrano
Director: Armando Bo
Production: Rebolucion
Producer: Mariano Avellaneda; Axel G Linari
Director of Photography: Cristian Cottet
Post Production: Pickle
Editor: Gustavo Macri; Patricio Pena
Music: Animal Music