Marketing 3.0.

11.5.10

9.5.10

Facebook Advertising for Beginners

The basics of pricing, targeting, placement, and targeting for Facebook advertising.

Pricing: Facebook advertising for Pages is sold either on a cost per click (CPC) basis where you pay only if users click on your ad or on a cost per thousand impressions (CPM) basis where you pay for the total number of users who see your advertisement. There is no minimum bid for advertising, Pages can spend anywhere from $1.00 to $1 million and the budget can be adjusted throughout the campaign. You can pay by credit card, PayPal, or possibly a custom billing option depending on the size and frequency of your ad buys.
Placement: Facebook advertising will be displayed to relevant audiences on the right-hand side of their Facebook home page. The advertisement includes a 25 character title, a thumbnail image, and a 150 character message. Facebook also recently added the ability to include your status updates automatically as the ad message but note that it still cuts you off at 150 characters
Targeting: By default, Facebook targets all users 18 and older in the default location you choose (country or state). You can change any targeting specifications you wish. You can target by: city or state, age, gender, education level, relationship status, languages, or keywords that appear in their profile. Once you enter one Like for targeting, Facebook will provide other suggestions (I tested “coffee” and it suggested “coffee in the morning” and “pacific northwest”). With each change you can see what the size of your target audience is- in case you’re interested, there are more than 800,000 Facebook users over the age of 18 in the US who like coffee.
Campaigns: Facebook advertising campaigns can include multiple versions of your advertisement and they begin with setting a daily budget and a maximum daily bid. The more popular your advertising target is the more it will cost you for each click so you set a maximum bid for each target area; the daily budget ensures that your advertisement is turned off everyday once you reach your budget and the ad will be shown again the next day until you hit the daily budget. If you spend less than your daily budget you will not be charged the difference. There may be one advertisement in the campaign or you may want to try running two or three different versions (with new message or pictures) at once to see which performs the best; the system optimizes automatically so that the most popular of your ads will automatically be shown more often.
Outside Ads: You should also think about advertising your Facebook campaigns on outside sites- such as advertising a recipe contest on a foodie social network or recipe site to drive interested foodies to your Page for the contest and to become brand fans. If you’ve added Google Analytics to your Page you can track the success of these by looking at the referring sites and goals.

For more information from Facebook check out their advertising page: http://www.facebook.com/advertising/

8.5.10

Axe|Sofaurus

"Because as soon as you stop thinking about football, you start think about woman again.
Axe Play 2010."

Advertising Agency: Ponce, Buenos Aires, Argentina
Creative Director: Ricardo Armentano; Joaquin Cubria; Analia Rios
Creative: Juan Pablo Lufrano; Norberto Vatrano
Director: Armando Bo
Production: Rebolucion
Producer: Mariano Avellaneda; Axel G Linari
Director of Photography: Cristian Cottet
Post Production: Pickle
Editor: Gustavo Macri; Patricio Pena
Music: Animal Music

TV is disappearing... generation Z is not watching it says Coca Cola

Seattle’s Best Coffee: Fridge Video

Discover your inner morning person!

Marketing 3.0. [ do more, do it better and reach further ]

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Mentions as of 1.4.2010

7.5.10

Axe Play: Sofaurus

6.5.10

Sama Beirut | The tallest skyscraper rising above Beirut

Advertising Agency: Impact BBDO, Lebanon

Amnesty International: Tyrannybook

To form a global community of Human Rights defenders, making the contact between the public and Amnesty’s promoting causes easier. With the visibility inherent to these social networks, Amnesty hopes to get more support to its causes. This being, calls upon everyone to embrace this digital tool which updates the current situation of countries led by these tyrants. With this Amnesty is trying to generate a wider awareness of the various atrocities that are committed all over the world. The participation of all those who are already actively involved in these causes is essential in order to complement it with information, news, and, not least, reports of living experiences.

Participate in: http://www.tyrannybook.com
Watch the video: http://www.tyrannybook.com/video/?flv=en

Amnesty International – Portugal and Leo Burnett Iberia launched Tyrannybook, a social network dedicated to the surveillance of some of the world leaders who violate Human Rights the most.

By building a global community of Human Rights defenders, this nonprofits organization aims to get more involved in the social networks during this year 2010, not only to gain the visibility inherent to the web platform, but also to facilitate the contact between the causes it promotes and the public.

Thus was born Tyrannybook, a network that aims to generate a global consciousness about the countless atrocities that take place here and there across the globe. Using a following system, the users can be updated about the faults committed by those leaders against the well known and recognised Human Rights.

Released by Amnesty, the profiles of the tyrants are updated both by the organization itself and by the users, according to the current situation of the countries where they lead. However, as time goes by, it will expand by the addition of new profiles from the Amnesty. It's up to each user to decide which leaders they are most interested to watch. Between them, users can even become allies, exchanging points of view and discussing current issues.
This is the first version of the site. And like every social network, it will grow and be constantly updated with new tools and functions. The Tyrannybook will gain size and presence on the web each week that passes. In this first phase there are ten tyrants in the site: Robert Mugabe of Zimbabwe, Omar Al-Bashir of Sudan, Kim Jong Il of North Korea, Than Shwe of Myanmar, Hu Jintau of China, Mahmoud Ahmadinejad of Iran, Thomas Lubanga Dyilo of the Democratic Republic of Congo, Radovan Karadzic of Serbia, Aleksandr Lukashenka of Belarus and Ramzan Akhmadovich Kadyrov of Chechnya.
Taking advantage of the visibility of this kind of social networks, Amnesty hopes to get more support to the causes it promotes. Inside the Tyrannybook all its action are reported and have a direct link to Amnesty International - Portugal’s official website. There the users can get more information on how they can help promote Human Rights.

Advertising Agency: Leo Burnett Iberia
Executive Creative Director Iberia: Chacho Puebla
Creative Directors: Erick Rosa, Renato Lopes
Creatives: ThiagoCarvalho e ThiagoArrighi
Chief Digital Officer: Alfredo Laguia
WebProdution: Rodrigo Barona, Mónica Rocha
Client Service Director: Paula Lopes
Account Director: Inês Almeida
Supervisora de Contas: FernandaManso
Account Trainee: Frederico Bento

5.5.10

Mor Cati (Purple Roof): Domestic violence made visible on the streets

http://www.morcati.org.tr/

Advertising Agency: TBWA\Istanbul, Istanbul, Turkey
Executive Creative Director: Ilkay GPinar
Creative Director: Erdem Koksal
Art Director: Asligul Akin
Copywriter: Erdem Koksal
Account Director: Guler Balta
Account Supervisor: Seda Seker
Advertiser’s Supervisor: Ozgur Can Sunata
Published/Released: April 2010

30.4.10

Creative condom print ads

The best way to save your income

Don’t be stupid. Be safe

Don’t just think about it, use condom

Fits any Head

Tastes like real fruit

Developed by Draftfcb Kobza, Vienna.
Extremely promising hands

Grey G2/Group, Düsseldorf
Durex fathers day

Durex mouth

Fun now, kids later

This ad campaign for Tulipan Condoms won Silver in Press category at Cannes Lions 2007. The campaign was developed by Young & Rubicam, Buenos Aires.
Long-lasting pleasure

Created by TBWA Paris.
This is not a wonder-bra ad

By Young & Rubicam, Buenos Aires.
Any Place, Any Time

‘Exciting’ copy

Bampy road ahead

Protect yourself

well-rounded

When it takes longer time

Condom with climax delay. Olla Prolong.
Developed by Age. Comunicações, São Paulo.