TV is disappearing... generation Z is not watching it says Coca Cola

Seattle’s Best Coffee: Fridge Video

Discover your inner morning person!

Marketing 3.0. [ do more, do it better and reach further ]

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9. Marketing 3.0. blog has been connected to my YouTube channel and slide share

Mentions as of 1.4.2010

• Best blogs of the Arab World
• JordanBlogs Marketing 3.0.: MOBILY|http://bit.ly/dq7b5e
• http://www.huffingtonpost.com/2010/04/19/saudi-prince-stars-in-tv_n_542791.html
• http://www.digital-engagement.com/node/293
• http://evb.com/story/
• http://itoot.net/

Axe Play: Sofaurus

Advertising Agency: Ponce, Buenos Aires, Argentina
Creative Director: Ricardo Armentano; Joaquin Cubria; Analia Rios
Creative: Juan Pablo Lufrano; Norberto Vatrano
Director: Armando Bo
Production: Rebolucion
Producer: Mariano Avellaneda; Axel G Linari
Director of Photography: Cristian Cottet
Post Production: Pickle
Editor: Gustavo Macri; Patricio Pena
Music: Animal Music

Sama Beirut | The tallest skyscraper rising above Beirut

Advertising Agency: Impact BBDO, Lebanon

Amnesty International: Tyrannybook

To form a global community of Human Rights defenders, making the contact between the public and Amnesty’s promoting causes easier. With the visibility inherent to these social networks, Amnesty hopes to get more support to its causes. This being, calls upon everyone to embrace this digital tool which updates the current situation of countries led by these tyrants. With this Amnesty is trying to generate a wider awareness of the various atrocities that are committed all over the world. The participation of all those who are already actively involved in these causes is essential in order to complement it with information, news, and, not least, reports of living experiences.

Participate in: http://www.tyrannybook.com
Watch the video: http://www.tyrannybook.com/video/?flv=en


Amnesty International – Portugal and Leo Burnett Iberia launched Tyrannybook, a social network dedicated to the surveillance of some of the world leaders who violate Human Rights the most.


By building a global community of Human Rights defenders, this nonprofits organization aims to get more involved in the social networks during this year 2010, not only to gain the visibility inherent to the web platform, but also to facilitate the contact between the causes it promotes and the public.


Thus was born Tyrannybook, a network that aims to generate a global consciousness about the countless atrocities that take place here and there across the globe. Using a following system, the users can be updated about the faults committed by those leaders against the well known and recognised Human Rights.


Released by Amnesty, the profiles of the tyrants are updated both by the organization itself and by the users, according to the current situation of the countries where they lead. However, as time goes by, it will expand by the addition of new profiles from the Amnesty. It's up to each user to decide which leaders they are most interested to watch. Between them, users can even become allies, exchanging points of view and discussing current issues.
This is the first version of the site. And like every social network, it will grow and be constantly updated with new tools and functions. The Tyrannybook will gain size and presence on the web each week that passes. In this first phase there are ten tyrants in the site: Robert Mugabe of Zimbabwe, Omar Al-Bashir of Sudan, Kim Jong Il of North Korea, Than Shwe of Myanmar, Hu Jintau of China, Mahmoud Ahmadinejad of Iran, Thomas Lubanga Dyilo of the Democratic Republic of Congo, Radovan Karadzic of Serbia, Aleksandr Lukashenka of Belarus and Ramzan Akhmadovich Kadyrov of Chechnya.
Taking advantage of the visibility of this kind of social networks, Amnesty hopes to get more support to the causes it promotes. Inside the Tyrannybook all its action are reported and have a direct link to Amnesty International - Portugal’s official website. There the users can get more information on how they can help promote Human Rights.






Advertising Agency: Leo Burnett Iberia
Executive Creative Director Iberia: Chacho Puebla
Creative Directors: Erick Rosa, Renato Lopes
Creatives: ThiagoCarvalho e ThiagoArrighi
Chief Digital Officer: Alfredo Laguia
WebProdution: Rodrigo Barona, Mónica Rocha
Client Service Director: Paula Lopes
Account Director: Inês Almeida
Supervisora de Contas: FernandaManso
Account Trainee: Frederico Bento

Mor Cati (Purple Roof): Domestic violence made visible on the streets

http://www.morcati.org.tr/

Advertising Agency: TBWA\Istanbul, Istanbul, Turkey
Executive Creative Director: Ilkay GPinar
Creative Director: Erdem Koksal
Art Director: Asligul Akin
Copywriter: Erdem Koksal
Account Director: Guler Balta
Account Supervisor: Seda Seker
Advertiser’s Supervisor: Ozgur Can Sunata
Published/Released: April 2010

Creative condom print ads

The best way to save your income

Don’t be stupid. Be safe 

Don’t just think about it, use condom 

Fits any Head

Tastes like real fruit 

Developed by Draftfcb Kobza, Vienna.
Extremely promising hands 

Grey G2/Group, Düsseldorf 
Durex fathers day

Durex mouth

Fun now, kids later

This ad campaign for Tulipan Condoms won Silver in Press category at Cannes Lions 2007. The campaign was developed by Young & Rubicam, Buenos Aires.
Long-lasting pleasure

Created by TBWA Paris.
This is not a wonder-bra ad

By Young & Rubicam, Buenos Aires.
Any Place, Any Time

‘Exciting’ copy

Bampy road ahead


Protect yourself


well-rounded

When it takes longer time

Condom with climax delay. Olla Prolong. 
Developed by Age. Comunicações, São Paulo.

Bank sponsors advertorials to educate Saudis about home loans

Al-Rahji Bank has been doing something interesting: sponsoring advertorials that educate Saudi newspaper readers on what to expect when applying for a home loan. The advertorials provide general information, rather than a promotional message. Al-Rajhi wants to ensure that people seeking home loans are well-informed on the complexities before visiting the branch—a smart move given how poor customer service is here in Saudi. Once an ad has motivated customers to visit the bank, they can’t rely on sales staff to provide much help.

Mac, iPhone , iPad | InfoGraphic Guide

Honda Impossible Dream Extended for 2010

Honda’s 2005 commercial, “Impossible Dream”, has been re-released in 2010 with an extra 30 seconds, replacing the original hot air balloon ending with a Honda jet rising from the waterfall to take our hero on his fantastic voyage. The song, featuring actor Simon Day, singer Andy Williams and voiceover artist Garrison Keillor, will air across 28 markets across Europe and will include the Honda jet, the CR-Z Hybrid Coupe, the hydrogen-powered FCX Clarity, the Honda robot Asimo and Honda solar panels.

Credits

The Honda Impossible Dream concept was developed at Wieden + Kennedy London by creative directors and creatives Kim Papworth, Chris Groom, Tony Davidson, Sean Thompson, and agency producer Julia Methold.
Filming was shot in New Zealand by director Ivan Zacharias via Stink with producer Nick Landon and director of photography Jan Velicky.
Editor was Filip Malasek, from Czech film editing company Robota.
Post production was done at The Mill, London by producers Helen Hughes and Seamus O’Kane, Lead Flame Barnsley, Flame Adam Grint, Flame Assistants Neil Davies, Richard Betts, Support Gareth Brennan, Paul Wilmot, with CG by Chris Rabet, Eva Maria Kuehlmann, Rob Petrie, Sam Kim and Kay Pfingston.
Sound was mixed at Wave Recording Studios by sound director Johnnie Burn, sound engineer Jack Sedgwick, and bite engineer Ashley Smith.
Music was edited by Music Mill, Australia.


=========

Honda ‘Impossible Dream’ was launched on December 2, 2005, a panoramic 2 minute television commercial featuring British actor Simon Day riding and driving on the roads and waterways of New Zealand.

We start at the coast, with a gull on a fishing boat. A vintage record player starts playing a single, “The Power of Dreams”. A hand reaches out for a jacket and crash helmet. Gulls fly around the rocks as our rider comes out of his caravan. “To dream the impossible dream”, he sings. He starts up his monkey bike. “To fight the unbeatable foe.” As he comes around the corner Day is riding a Super Cub scooter, chased by sheep dogs. “To bear with unbearable sorrow”. He rides past sheep horses and windswept trees. “To run where the brave dare not go.” Now he’s riding a four-wheeler ATV (All Terrain Vehicle) along a beach. “To right the unrightable wrong”.

Simon’s now in a S500 red sports car driving up the coast road. “To love pure and chaste from afar”. He rides through a small village on a Goldwing superbike. “To try when your arms are too weary”. Now he’s heading into the mountains on his Fireblade racing bike. “To reach the unreachable star”. He tears up a gravel road in an S2000 car. F1 vintage car. “This is my quest”. “To follow that star, no matter how hopeless”. Now the white NSX sports car cruises along beside a river channel. “No matter how far.” He climbs the hill on his TT Bike. “To fight for the right.”

Now our driver’s changing from a sixties car to a 1980s Formula 1 racing car which morphs into a vintage version. “Without question or pause, to be willing to march into hell for a heavenly cause.” He zooms across a lake in a powerboat. “And I know if I’ll only be true to this glorious quest…” He glides over the edge of a massive waterfall. A pause in the music. (See next paragraph for the mising lyrics). A hot air balloon ascends out of the spume of the waterfall. “To reach the unreachable star.”

Garrison Keillor’s voice: “I couldn’t have put it better myself.” HONDA -- The Power of Dreams.thepowerofdreams.com

The web site features all the vehicles used in the 2 minute TV ad, providing swf video clips and background trivia. Viewers are invited to enter a competition for a ballooning holiday in New Zealand.

On the website we learn the significance of the flying wing on the Honda motorbike. Mr Soichiro Honda’s dream was to fly. He hoped one day to build a jet plane but died before seeing that dream come to fruition. The first Honda motorbike was nicknamed ‘The Dream’. In 2004 Honda announced its plans to produce a small jet. Click on the hot air balloon (on the Honda web site) for more information.

Credits

The brand campaign was developed by advertising agency Wieden + Kennedy London. The team included creative directors and creatives Kim Papworth, Chris Groom, Tony Davidson, Sean Thompson, and agency producer Julia Methold. W+K London host Impossible Dream as a5.59 mb flash video

Director Ivan Zacharias and producer Nick Landon were based in film production company Stinkwhere the ad is hosted in quicktime (11 mb). Director of photography was Jan Velicky.

Editor was Filip Malasek, from Czech film editing company Robota.

Post production was done at The Mill, London under the oversight of producer Helen Hughes and Seamus O’Kane. Other staff included Lead Flame Barnsley, Flame Adam Grint, Flame Assistants Neil Davies, Richard Betts, Support Gareth Brennan, Paul Wilmot, with CG by Chris Rabet, Eva Maria Kuehlmann, Rob Petrie, Sam Kim and Kay Pfingston. Take a look at the detail provided by the Mill team -- seagulls by the dozen, buntings on the road in the racing shots, and the transfer of Day’s singing face into the jet boat and racing cars.

The Wave Recording Studios team included sound director Johnnie Burn, sound engineer Jack Sedgwick, and bite engineer Ashley Smith. Music was edited by Music Mill, Australia.

Impossible Dream Music

The music for the TV ad is Andy Williams singing “Impossible Dream (The Quest)”, found in his album, “16 Most Requested Songs”. The song was written by Joe Darian for the Don Quixote musical, “Man of La Mancha”. Darion won the 1965/66 Tony award for best lyrics of the Broadway season.

Purchase the Andy Williams album at Amazon.co.uk or Amazon.com, or download the track at iTunes.

Impossible Dream star is Simon Day, British actor, singer and playwright. Not the Simon Day who stars in British comedy, Grass -- apologies for the mix up Simon and Simon. Simon Day wasn’t in the powerboat or Formula One cars. He was filmed lip syncing in a remote field in New Zealand and added later to those shots at The Mill.

See my June 21 2006 post on the English Patriotism version, developed at the Mill in time for the England/Sweden match in the FIFA World Cup.