Daffy's Dancers JUMP out of MOVIE SCREEN

The discount retail chain Daffy's staged such live performances over the weekend at the Ziegfeld Theater in Midtown Manhattan before screenings of the new film Amelia. In a campaign by Johannes Leonardo in New York, part of WPP, dancers acted out how shoppers try on clothes in what was called Fitting Dance."

Media One Hotel | Trendy, Funky, Cool, Hip

The Media One Hotel, designed with the savvy business traveller in mind, has received its official four-star hotel ranking from the Dubai Department of Tourism and Commerce Marketing (DTCM) as it opened on Sunday in Dubai Media City.


Positioned amid city landmarks and bustling corporate head quarters, Media One Hotel promises guests a refreshingly new hotel experience, especially those seeking style, comfort and smart service.

As part of its pre-opening marketing drive Media One Hotel has created an innovative directional display on a major roundabout in Media City.

In keeping with the spirit of the media industry, Media City, as well as the hotels name, the display consists of two oversized film director chairs, clapper boards and quirky messages. The creative design is set to catch the eye of anyone using the busy roundabout and should firmly place the hotel on the neighbourhoods map. The roundabout provides clear directional signage to the hotel’s entrance when using either Media City or Internet City’s main entrances. 

“We all love the design. It’s a bit tongue in cheek, a little quirky and lots of fun,” said Richard Senior, the hotel’s Director of Sales and Marketing. “Trendy, inspiring and funky - this is what Media One Hotel stands for. From the various unusual design elements through to the unique guest service we will offer, it’s all about being young, vibrant and edgy in everything we do. We think this roundabout design fits just that. And let’s face it; I think it will be hard to miss!”

Set for a soft opening later this month, Media One Hotel promises guests a refreshingly new hotel experience. The property has been designed with the savvy business traveller in mind, and particularly those seeking style, comfort and smart service. Given its location, Media One Hotel also aims to become the ultimate trendy hang out for professionals based in and around Media City.


The property blends modern architecture with an innovative design, creating a fresh and funky retreat. Given its location, Media One Hotel also aims to become the ultimate trendy hang out for professionals based in and around Media City
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Number of Rooms 260 Number of Floors 23

Cleverly combining a dynamic sense of style, striking design and savvy business-traveller appeal, the four-star Media One is a hip new hotel that believes in doing things differently. It is ideally positioned in the heart of Dubai’s bustling Media City district, making it the location of choice for professionals seeking style, comfort and smart service. From its unconventional atmosphere through to its smart and thoughtful service, Media One believes that it's the small things that make the big difference, and lives up to this promise in every detail. Each of the hotel's 260 bedrooms and suites has been vibrantly designed to invigorate and inspire. The hotel features a Mediterranean-inspired restaurant on the eighth floor, in addition to a stylish chill-out cafe in the main lobby. Guests are invited to relax in the hotel gym, outdoor pool and terrace. Media One Hotel Dubai houses a fully-equipped business centre, seven meeting rooms, a selection of retail outlets, a spacious lobby and ample parking. Media One Hotel Dubai is a hotel of the WORLDHOTELS Deluxe Collection.

Scandinavian Airlines 2D code mobile boarding passes - SAS go fully paperless

After a successful trial earlier this year, Scandinavian airlines have announced that passengers can now use 2D code mobile boarding passes on flights operated by SAS and Blue1 across Scandinavia and Europe.

SAS mobile boarding pass (with 2D Code)

- When passengers check-in via SMS or the SAS Mobile Portal (http://m.flysas.com), check-in confirmation contains a web link and when clicked the Mobile Boarding Pass is displayed on the phone

- The Mobile Boarding Pass contains details of flight number, seat number, departure and arrival time - and it also contains a 2D Bar Code

- The 2D Bar Code can be used to register baggage at SAS Self Service Kiosks. Holding a mobile boarding pass up to the bar code scanner starts the baggage check process

- To board the plane the bar code is simply held up to a bar code scanner at the gate

SAS Mobile boarding pass benefits

Scandinavian Airlines / SAS have been pushing mobile services this year as they strive towards having 80% of passengers check-in using the internet or mobile. A few months ago a hard copy of the Scandinavian Airlines tongue-in-cheek 'Love At First Flight' guide to mobile travel solutions was sent to a large number of customers to promote SAS mobile products:

Love At First Flight guide to mobile solutions (read the whole story here)

The SAS mobile initiatives are a good example of how mobile marketing is more than just 'banners on a different screen.' Mobile should be seen as an enabler and there are great opportunities to harness mobile to improve customer experience. Full mobile check-in is a good example of this - making life easier for passengers and streamlining process for the airline at the airport.

Social Media Marketing in Arabia

It seems that Saudi companies are not yet sure about the importance of social media marketing and whether it should play a role in their marketing and branding strategies or not. Internationally, using social media tools (e.g. Facebook pages, Twitter accounts, Youtube channels, etc …) is becoming THE trend among other marketing tools and initiatives.

When the buzz about the potential use of social media in creating an added value to their brands, companies were just waiting to see how things will turn around. Justifying the costs of resources they will dedicate to build such a social media presence was the main concern occupying the minds of these companies’ managements. In other words, managers were thinking; what is the return on such investment?

The global marketing scene has moved from this basic step to discuss the specifics of having a successful presence online. The question of ‘should we have social media accounts?’ has been changed to ‘how to relate and engage with our customers using social media accounts?’. So it is not about the presence anymore, it is about the engagement. According to a study by Wetpaint and Altimeter Group, there is a correlation between a company’s social media engagement and its profit (more on this point is here). That means these social media accounts can be used as a channel of communication with customers. To be successful, this channel has to be dealt with as a long term investment and a major activity for marketing and branding teams. The presence should be alive, active, and emotionally engaging to the customers. Small gestures like saying ‘thank you’ to a Twitter customer, or saying ‘we will make sure to fix that’ on a Facebook page could make a difference with customers and boost their loyalty to the company.

Now, I have been looking around Twitter to check out Saudi companies’ presence over there. And it seems that most of them are in the trap of ‘cold social media presence’. The giant, Saudi Aramco has 351 followers only, can you believe that? Check out now the telecom rivals STC and Mobily, !

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Cisco Saudi is the best company in practicing social media marketing in Saudi, they have a blog http://iam.cisco.com.sa and an active twitter account http://twitter.com/ciscosaudi beside a very good Facebook fan page with more than 1000 fans, also they are engaging with other Saudi technology blogs (sponsoring contests in tech-wd.com).

here is an interesting study http://www.emarketer.com/Article.aspx?R=1007335

Weltvereinigung.de: polystyrene stencils

Realisation on bridges by German light artist Oliver Bienkowski. These polystyrene stencils advertise in 14 cities of Germany for weltvereinigung.de.

Zaman Newspaper: Prejudices

A quietly powerful metaphor for prejudice in this effort for the Zamannewspaper in Turkey. We get surreal scenes of average folks who literally run up against their ignorance in the form of unseen, transparent barriers that inhibit their progress. They become trapped, unable to move forward or connect with others. In effect, they are no longer full and active participants in daily life. They've exiled themselves to a no man's land where they're on the outside looking in. The ambient soundtrack works with the bleak visuals to evoke a mood of sad isolation. The climactic "breakthrough," though predictable, provides catharsis and hope. "Our prejudices. Our invisible walls. Isn't it time to demolish them?" says the copy. At 1:45, this is the director's cut (there's also a :60), but the length allows for an almost hypnotic effect to take hold.

Nokia N900: Offline as it happens

Wedding catastrophe!

Things get complicated when you're offline as it happens. Besides missing your own wedding, you might even upset the bride always a big no-no! See the brides message to the groomsmen:

FISHING
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FOOTBALL
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WEDDING




eBay

Asstounding "butt-centric" Reebok ad

The spot called "Wandering Eye," stars a shapely spokeswoman who can't get the camera operator from coming in for close-ups of her backyard, although she seems quite flattered by it. The inspired tagline: "Better legs and a better butt with every step." Reebok is running the spots on broadcast and cable TV over the next four weeks, marking the brand's first major TV effort in two years, according to M&C Saatchi.

Times Square - Toyota Prius iPhone app users co-create billboard ads

from nick burcher by noreply@blogger.com (Nick Burcher)

Toyota Prius are allowing users of the Prius iPhone app to add graphics to the Toyota Prius ad running on the Reuters digital billboard in Times Square, New York (26th-28th Oct.) Users draw pictures using the Prius App and then click to send them to the Prius poster site for display.

The YouTube video below demonstrates the Prius app / Prius billboard combination in action:

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There is also a live camera feed from Times Square that features the Prius iPhone enhanced digital poster site:

http://www.timessquare2.com/webcams_as3.asp?timestamp=20091026191713

I really like the idea of fusing digital and traditional channels and think User Generated Content on billboard digital poster sites is always going to be eye catching. The Prius Times Square site takes it to another level though by using the iPhone as the UGC facilitator whilst still staying true to the overall campaign idea.

Roygalan / Roy award show - Winners announcement 2009.

....and the winners are.

BÄSTA REKLAMFILM /GULD - Best commercial, Gold

Systembolaget - Teenage Drinking (swe) - (2009) :45 (Sweden)

a.k.a Tonårsfesten by Esteban.

BÄSTA REKLAMFILM /SILVER - Best commercial / Silver

Telenor - Japan (swe) - (2009) :45 (Sweden)

By Camp David Film

BÄSTA REKLAMFILM/ SILVER - Best commercial / Silver

Radiotjänst - Mataffaffären / Supermarket - (2009) :55 (Sweden)

by Mister Krister AB

Best Director: Jesper Kouthoofd for films like Försvarsmakten “Teaser”, SJ “Resan mot ett bättre SJ”, and IKEA “Drömkök”.

SJ / Statens Järnvägar - Travel toward a better SJ - (2009) :50 (Sweden)

BÄSTA REKLAMFILMSFOTOGRAF / BEST DOP & BÄSTA ANIMATION OCH SPECIALEFFEKT / Best Special effects

PHILIPS CINEMA 21:9 - Carousel - (2009) 2:20 (The Netherlands)

Fredrik Bäckar & REDRUM för Philips ”Carousel”

BÄSTA ALTERNATIVA MEDIAPRODUKTION
Palladium för ”Mao-glasögon” Forum för levande historia

Dinner with Pol Pot / Middag med Pol Pot - (2009) 2:12 (Sweden)

FOLKETS PRIS ”Hålla käften” för Friends av Camp David - Voted best by the people.

Friends - Hålla Käften - (2009) :70 (Sweden)

Insect advertising| Banners on flies

In Microsoft's Imagine09 conference in London yesterday and one of the speakers point forward the view that if you really wanted to get noticed then you need to follow the idea of 'étonnez-moi' ('astonish me') - if you really want to make an impact and stand out, then think big and dream the impossible (so called 'Dreamtelligence'.)

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Out of the multitude of ways a brand can spread its message using insects to do so must rate as one of the oddest. But that is exactly what German publishing house, Eichborn, did when it let a load of flies loose at a PR event.

Initially, flies might seem an odd choice as a marketing medium. They are associated with plagues, have a reputation as a germ carrier and spend most of their life gravitating towards excrement. Seemingly not the ideal brand advocate, but one thing you can say about flies – they get everywhere.

Eichborn, which uses a fly as its emblem, decided this trait would be a major asset in the bustling atmosphere of Frankfurt book fair. Miniature banners were attached to 200 flies using wax; each had ‘The publisher with the fly’ printed on it as well as the location of Eichborn’s stall printed on it. The flies were then let loose around the book fair.

The campaign received a lot of PR attention in Frankfurt and generated a great deal of interest in Eichborn’s stall at the book fair. Eichborn later reported that no flies were harmed during the process.  
The headline reads "Eichborn fly banner at the Frankfurt Book Fair" and the final wording in the video is translated as "The banner was attached with wax and dissolves after a few hours by itself" - may be this is the ultimate in 'buzz marketing?'

BRAND: Eichborn

BRAND OWNER: Eichborn

CATEGORY: Entertainment

REGION: Germany

DATE: Oct 2009

AGENCY: Jung von Matt

MEDIA CHANNEL