Marketing 3.0.

30.10.09

Roygalan / Roy award show - Winners announcement 2009.

....and the winners are.

BÄSTA REKLAMFILM /GULD - Best commercial, Gold

Systembolaget - Teenage Drinking (swe) - (2009) :45 (Sweden)

a.k.a Tonårsfesten by Esteban.

BÄSTA REKLAMFILM /SILVER - Best commercial / Silver

Telenor - Japan (swe) - (2009) :45 (Sweden)

By Camp David Film

BÄSTA REKLAMFILM/ SILVER - Best commercial / Silver

RadiotjÃ¤nst - MataffaffÃ¤ren / Supermarket - (2009) :55 (Sweden)

by Mister Krister AB

Best Director: Jesper Kouthoofd for films like Försvarsmakten “Teaser”, SJ “Resan mot ett bättre SJ”, and IKEA “Drömkök”.

SJ / Statens JÃ¤rnvÃ¤gar - Travel toward a better SJ - (2009) :50 (Sweden)

BÄSTA REKLAMFILMSFOTOGRAF / BEST DOP & BÄSTA ANIMATION OCH SPECIALEFFEKT / Best Special effects

PHILIPS CINEMA 21:9 - Carousel - (2009) 2:20 (The Netherlands)

Fredrik Bäckar & REDRUM för Philips ”Carousel”

BÄSTA ALTERNATIVA MEDIAPRODUKTION
Palladium för ”Mao-glasögon” Forum för levande historia

Dinner with Pol Pot / Middag med Pol Pot - (2009) 2:12 (Sweden)

FOLKETS PRIS ”Hålla käften” för Friends av Camp David - Voted best by the people.

Friends - HÃ¥lla KÃ¤ften - (2009) :70 (Sweden)

Insect advertising| Banners on flies

In Microsoft's Imagine09 conference in London yesterday and one of the speakers point forward the view that if you really wanted to get noticed then you need to follow the idea of 'étonnez-moi' ('astonish me') - if you really want to make an impact and stand out, then think big and dream the impossible (so called 'Dreamtelligence'.)

Popout

Out of the multitude of ways a brand can spread its message using insects to do so must rate as one of the oddest. But that is exactly what German publishing house, Eichborn, did when it let a load of flies loose at a PR event.

Initially, flies might seem an odd choice as a marketing medium. They are associated with plagues, have a reputation as a germ carrier and spend most of their life gravitating towards excrement. Seemingly not the ideal brand advocate, but one thing you can say about flies – they get everywhere.

Eichborn, which uses a fly as its emblem, decided this trait would be a major asset in the bustling atmosphere of Frankfurt book fair. Miniature banners were attached to 200 flies using wax; each had ‘The publisher with the fly’ printed on it as well as the location of Eichborn’s stall printed on it. The flies were then let loose around the book fair.

The campaign received a lot of PR attention in Frankfurt and generated a great deal of interest in Eichborn’s stall at the book fair. Eichborn later reported that no flies were harmed during the process.
The headline reads "Eichborn fly banner at the Frankfurt Book Fair" and the final wording in the video is translated as "The banner was attached with wax and dissolves after a few hours by itself" - may be this is the ultimate in 'buzz marketing?'

BRAND: Eichborn

BRAND OWNER: Eichborn

CATEGORY: Entertainment

REGION: Germany

DATE: Oct 2009

AGENCY: Jung von Matt

MEDIA CHANNEL

Ad Genius| Rob McLennan.

Ad Genius : Rob McLennan.
Country: South Africa.
Agencies: Lowe Bull, Network BBDO.
At Cannes: 21 Lions, 1GP, 6 Gold.
Strong Points: Radio Ideas.

Popout

Ad Genius| Gerry Graf.

Ad Genius : Gerry Graf.
Country: USA.
Agencies: BBDO NY, Goodby Silverstein Partners, TBWA Chiat/Day, Saatchi NY.
At Cannes: 20 lions, 7 Gold.
Strong Points: Nonsense humour.