Adfest Lotus Winners 2009

ere are the awards presented at ADFEST (Asia Pacific Advertising Festival, run this year from March 19 to 21 in Pattaya, Thailand. The festival, launched in 1998, awards the “Lotus” in the categories of Press, Poster, Outdoor, Film, Radio, Direct, Design, Cyber, Print Craft, Film Craft, New Director, 360 Lotus (across at least 3 categories), Innova Lotus (judged by level of genuine innovation, talk-value, and results), Lotus Roots. The Lotus Roots award, launched as part of this year’s Made In Asia theme, rewards ideas that strongly reflect cultural elements from the region, whether through lifestyles, customs, beliefs, or other aspects.

Press

Gold

Silverfish Page Numbers Campaign, Saatchi & Saatchi Petaling Jaya

Silver

Skins Sports Wear – Uneven Playing Fields, The Furnace, Sydney
Nikon Faces: Explorer, Voyeurs, Euro RSCG Singapore
Bajaj Exhaust Fans, Loo, Kitchen, Leo Burnett India
Bajaj Exhaust Fans, (campaign), Leo Burnett India
WMF Knives for Dissection, Leo Burnett & Arc Worldwide Thailand
Silverfish Books, Affair, Candlestick, Saatchi & Saatchi, Petaling Jaya
Guinness Drink and Drive Campaign, Saatchi & Saatchi Petaling Jaya
China Environment Protection, Shan Shui, JWT Shanghai

Bronze

Scholl Crystal – Water/Ice Cream/Milk, Lowe Bangkok
LA Bicycle Folding Bike, Ogilvy & Mather Thailand, Bangkok
Cu Chil Tunnels Museum, Powerful, Donations, Saatchi & Saatchi, Thailand
Bajaj Exhaust Fans, Babyroom, Leo Burnett India
Luxor Highlighter Pens, Highlight What’s Important, Leo Burnett India
Kees Language School, Saatchi & Saatchi Bangkok
Image Bank Emergency, TBWATequila Singapore
Fedex Boxes, Shipping, BBDO Singapore
Silverfish Books, Psycho, Saatchi & Saatchi, Petaling Jaya
Toy Shop, Pegasus, Monster, Merry Go Round, DDB Worldwide, Hong Kong
Adidas Olympics 2008 Double-sided Flip Book, TBWATequila Hong Kong

Posters

The Best Poster award went to BBDO/Proximity Malaysia for their Jeep Two Worlds campaign.

Gold

Jeep Husky & Camel, BBDO/Proximity Malaysia
China Environment Protection, Shan Shui Campaign, JWT Shanghai

Silver

CDR Checkers, JWT Jakarta
Skins Sports Wear Uneven Playing Fields, The Furnace Sydney
Jeep Bushman & Eskimo, BBDO/Proximity Malaysia
Nikon Faces: Explorer, Voyeurs, Euro RSCG Singapore
Anylock, Locker, Ogilvy & Mather Thailand
Confident Thais Detergent, Lowe Bangkok
Bajaj Exhaust Fans, Loo, Kitchen, Leo Burnett India
Bajaj Exhaust (campaign), Leo Burnett India
Silverfish Books, Affair, Candlestick, Saatchi & Saatchi, Petaling Jaya
Silverfish Page Numbers Campaign, Saatchi & Saatchi Petaling Jaya
China Environment Protection, Shan Shui Global Warming, Industrial Pollution, Automotive Pollution, JWT Shanghai
Guinness Drink and Drive Campaign, Saatchi & Saatchi Petaling Jaya

Bronze

Scholl Crystal, Water, Ice, Milk, Lowe Bangkok
LA Bicycle Folding Bike, Ogilvy & Mather Thailand
Moto GPS Monks, Ogilvy Beijing
McDonalds Night Reflection, DDB Sydney
TOA Anti Slip, Glass Ball, TBWAThailand
Comfort Bedroom, Ogilvy & Mather Thailand
Imperial Fire Extinguish, Survival, Leo Burnett & Arc Worldwide, Thailand
Anylock, Doritos/Oreo/Locker, Ogilvy & Mather Thailand
Bajaj Exhaust Fans, Babyroom, Leo Burnett India
Fedex Boxes, BBDO Singapore
Buying is Killing, JWT Shanghai (campaign)
Silverfish Books, Psycho, Saatchi & Saatchi, Petaling Jaya

Outdoor Lotus

Best Outdoor Lotus went to Illiterit-Barbed Wire for New Citizen Program, Ogilvy Beijing

Gold

McDonalds Night Reflection, DDB Sydney
IKEA Home Furnishing Liner, ADK, Tokyo

Silver

Moto GPS Monks, Ogilvy Beijing
Colgate Motion Powerbrush, Y&R Singapore
IKEA Staircase Drawer, Lowe & Partners, Petaling Jaya
New Citizenship Program Illiterit Glass, Ogilvy Beijing
Krispy Kreme Benefit Run, BBDO Guerrero, Manila

Bronze

China Environment Protection, Shan Shui Industrial Pollution, JWT Shanghai
USB Drive Truck, TBWAIndia, New Delhi
McDonalds Coffee Vending Machine, DDB Worldwide Hongkong
HomePro Sale Wall Poster, BBDO Bangkok
Yellow Pages Yellow iPhone Jonny, AIM Proximity, Auckland
Narrowband, DDB Worldwide, Singapore
IKEA Sale, Potato Peeler, Lowe & Partners Petaling Jaya
IKEA Sale campaign, Lowe & Partners Petaling Jaya
Frank Ginger Beer, Ginger Sheep, AIM Proximity Auckland

Film Lotus

Best Film went to LaLa Girls Comic Magazine, Reports, ADK Tokyo

Gold

Chiclets Stick, Eraser, JWT Bangkok
Shiro Sake, Great Supporting Role, Ogilvy & Mather, Tokyo
Schweppes, Burst, George Patterson Y&R, Melbourne
Lifebuoy Shampoo Dojo, Lowe Indonesia, Jakarta
Thai Life Insurance, Melody of Life, Ogilvy & Mather Thailand, Bangkok
Wego Soap, Ogilvy & Mather Taiwan, Taipei

Silver

Mamee Sllrrrp Instant Noodle, Fire Extinguisher, Naga DDB/Rapp Collins, Malaysia
Oishi Black Tea Lemon, New Staff, Y&R Thailand, Bangkok
Sagami original 0 02 (condom), Love Distance, GT Inc, Tokyo
Toyota IQ, Parking/Clean Up/Catch/Heading, Dentsu Inc, Tokyo
Mexell, ADK, Tokyo
Sylvania Light Bulbs, Picnic, JEH United, Bangkok
Breeze Excel Washing Detergent, Clean Conscience, Lowe Bangkok
Sulekha.com Online Yellow Pages, Arjuna the Archer 2008AD, JWT India, Mumbai
LaLa Girls Comic Magazine, Men, Global, ADK Tokyo
Welcome Supermarket, Father & Daughter, MCann Worldgroup Hong Kong
The Times of India, A Day in the Life of Chennai, JWT India
Yamaguchi Chiropractic, Aoi Advertising Promotion Inc, Tokyo
K – SME Credit, Quick, Long, A lot, Ogilvy & Mather Thailand
China Environment Protection, Shan Shui, JWT Shanghai
Wego Shower Cap, Ogilvy & Mather Taiwan, Taipei

Bronze

Chupa Chups Doctor, European Girlfriend, BBH Asia Pacific, Singapore
Chupa Chups Personal Trainer campaign, BBH Asia Pacific, Singapore
FB Battery, Spark, TBWAThailand, Bangkok
Tide Detergents, Lipstick, Leo Burnett India, Mumbai
Chaiphak Training Center, Living Room, JWT Bangkok
The Yomiuri Newspaper, Olympic Ping Pong, Dentsu Tokyo
Mexell, Forever and Ever Campaign, Aoi Advertising Promotion, Tokyo
Colorectal Cancer Awareness Campaign, Eating, Grey Hong Kong
Thai Health Promotion Foundation, Compare, Think Factory, Bangkok
Wego Room Service, Ogilvy & Mather Taiwan, Taipei
Nokia N96, Bruce Lee Viral Campaign, JWT Beijing
Carlton Dry, Tokyo Blitz, Clemenger BBDO Melbourne

Radio Lotus

Best Radio was Connex Busy Man Campaign, SMS Updates, Leo Burnett, Melbourne

Gold

Connex SMS Updates Punctuation, Leo Burnett, Melbourne
Seventymm, Themes, Rediffusion Y&R, Mumbai

Silver

Connex SMS Updates Pizza, Words, Leo Burnett, Melbourne
Malee Juice Mix Cool Max, Crashed, Creative Juice\Bangkok TBWA
Mosquito Repellent, 400 Times, Publicis Mumbai
Brasso Argument, JWT Bangkok
Sorrento Highlight Marker, Shortest Story, JWT Bangkok
American India Foundation, Vandana, Reddiffusion Y&R, Mumbai
TAC, Pictures of You, Grey Melbourne

Bronze

Malee Juice Mix Cool Max, Love, Creative Juice\Bangkok TBWA
Lost/Love/Crashed/Surgery Campaign, Creative Juice\Bangkok TBWA
ESPN Radio Boxing, Saatchi & Saatchi Singapore

Direct Lotus

Gold

Elements Flirting with Sound, McCann Hong Kong

Silver

Four n Twenty Meat Pies Magic Salad Plate, Clemenger BBDO Melbourne
The Yellow Pages Group, Yellow iPhone Jonny, AIM Proximity, Auckland
Wonder Performance Bread, Not For Ducks, BMF Sydney

Bronze

COTO-TAMA Digital Art Festival Tokyo 2008, Hakuhodo Tokyo
Animal Rescue Shelter Throw us A Bone, M&C Saatchi/Mark, Sydney
The Warehouse, The Love Conspiracy, AIM Proximity, Auckland
Well for Water, TBWA\Tequila Singapore
Quie, Comparison Demonstration, Tokyu Agency, Tokyo
Starburst Re-Juiced Leftover Sugar, Clemenger BBDO, Melbourne

Design Lotus

Best was Jeep Two Worlds campaign, BBDO/Proximity Malaysia, Kuala Lumpur

Gold

Letter Writing Campaign, Ball Point, Felt Tip, Fountain Pen, Saatchi & Saatchi Petaling Jaya

Silver

Slimming Lotion Belly Flattener, Leo Burnett Hong Kong
Thai Asia Pacific Brewery, Reuse Paper, Supermarket, Bangkok
Glammer Education Institute of Hair Design, Let’s Start, Y&R, Bangkok
Nike Basketball League, Paper Battlefield, McCann, Hong Kong
Tooheys Extra Dry (TED) TED696 Project, BMF Sydney
Four n Twenty Meat Pies, Magic Salad Plate, Clemenger BBDO Melbourne
Chumpae Bus, Bus Name Card, BBDO Bangkok
TBWA\Bags Recycle, TBWA\Santiago Mangada Puno
Art Restoration, Ogilvy & Mather, Mumbai

Bronze

Cadbury’s Christmas Celebrations for the Blind, Design Sutra
Dentsu Recruitment Book Maru-Ru, Dentsu, Tokyo
Re-Shirt, Creative Juice Bangkok (TBWA)
Enlighten Short Film Festival, Ogilvy & Mather, Mumbai
Docomodake Art Exhibition: How to Cook Docomodake?, Dentsu, Tokyo
Fedrigoni Symbol Freelife Raster Monsters Ink, McCann Erickson, Mumbai
Viva Video City Joint, Lowe Philippines, Manila
2008 One Show Exhibition, Dentsu Inc, Tokyo
WWF Panda Series, BBH China
Car Mall Used Cards, Creativeland Asia, Mumbai

Cyber Lotus

Best was Sagami Original 0.02 Love Distance, GT, Tokyo

Gold

Uniqlo Bra Top, Dentsu, Tokyo
Uniqlo March Flannel Shirt, GT, Tokyo
Mini Speed Camera, BBDO/Proximity Malaysia, Kuala Lumpur
AXE Deodorant Wake Up Service, Bascule, Tokyo
Nokia N96, Bruce Lee Power, JWT Beijing

Silver

AXE Deodorant Wake Up Service, Bascule, Tokyo
The Eco Zoo, Self Promotion, McCann Erickson, Tokyo
Hakuhodo i studio Recruit 2010
AXE Deodorant, AXE Chocoman Hunter, Bascule, Tokyo
Nokia N96, Bruce Lee Power, JWT Beijing
GMP Recruitment Raffles Place Ghost, McCann Erickson Singapore
So-net Pikapika The Movie, GT, Tokyo
JUJU featuring Spontania, Pair Movie, Dentsu, Tokyo
Sony Australia, Euro RSCG Sydney
Korea sparking Haruka in Love, Cheil Worldwide, Seoul

Bronze

Intel Gassaku, Dentsu, Tokyo
Air Yakiniku, Recruit, Tokyo
PetaBit, Blog Ground Music, Daiko, Osaka
Social Media Save the Earth, Hakuhodo Kettle, Tokyo
ARS Mosquito Away 1, Ogilvy One Bangkok
Elements Flirting with Sound”>Elements With Sound, McCann Hong Kong
Shanghai World Financial Center, 777 Interactive, Tokyo
Japan Federation of Constra, Buildup!, Meianspike, Tokyo
Hakuhodo & Hakuhodo TY Media Partners, New Graduate Recruiting
Social Media Save The Earth, Hakuhodo Kettle,, Tokyo
Fairfax Digital, Watch, Leo Burnett, Sydney
SingTel Mio TV Al Jazeera, Every Angle/Every Side, Interuptive Communications, Singapore
YellowCard, Grey Melbourne
Hange.jp, Half of Life is Game, GT & Asatsu-DK, Tokyo
Axe Chocoman Hunter, Bascule
Intel Gassaku, Dentsu, Tokyo

Print Craft

Gold

Adidas Inside, TBWA\Tequila Hong Kong
China Environment Protection, Shan Shui, JWT Shanghai (2)
L’Oreal Elseve, Seafood, Steak, Poultry, McCann Erickson Singapore
Cu Chi Tunnels Museum, Saatchi & Saatchi Thailand, Bangkok
Lotus Exige-S, Roads, McCann Erickson, Bangkok
China Environment Protection, Shan Shui Industrial Pollution, JWT Shanghai
Imperial Fire Extinguish, Building, Illusion, Bangkok

Silver

Adidas Inside Tyson, TBWA\Tequila Hong Kong
Guinness Chinese Painting, Grey Beijing
WWF Pie Chart, Illusion, Bangkok
Panadol Spread, Grey Beijing
MahaThanda Tel Farmer, Barber, Dhaba (Eatery), McCann Erickson, Mumbai
WWF Panda Series, BBH Shanghai
Ridsect, DDB Singapore
Knowledge, Wisdom, Enlightenment, Leo Burnett Advertising/Arc Worldwide, Kuala Lumpur
Amnesty International Stamps, Saatchi & Saatchi Thailand, Bangkok
Panadol Britney, Bush, Grey Beijing
Panadol Spreading, Grey Beijing
Nike Basketball League, Paper Battlefield, McCann Hong Kong
Aerosol, Kitchen, Illusion, Bangkok
Imperial Fire Extinguisher, House, Illusion, Bangkok
EBAI, Eye Donation, Remix Studio, Bangkok
Rapid English Program Campaign, Saatchi & Saatchi Thailand, Bangkok
Elephant Glue Stick, Bicycle, Helmet, Jumper, Remix Studio, Bangkok

Bronze

Tide God Shoot, Leo Burnett, Mumbai
Zepharan Z-PC, Stop Pet Abuse, Presto Bangkok
Breeze Excel Washing Detergent, Confident Thais, Remix Studio, Bangkok
EBAI Eye Donation, Remix Studio, Bangkok
X-Trail Club Indonesia, Forest, PT Hakuhodo Indonesia, Jakarta
Kiwi Kleen 3 in 1 Toilet Cleaner, Sharing Toilet Campaign, Grey Hong Kong
Nike Boxing, ๑ – ๑๐ (Teach the world the ten count), Ogilvy & Mather Thailand
Ant Rid, Do Them a Favour, DDB Sydney
Scotch Brite, Bubble, Presto, Bangkok
Click, Fish/Shrimp/Squid, Remix Studio Bangkok
A-Tap Ear Plugs, Peace of party/Peace of construction/Peace of road, Remix Studio Bangkok

New Director Lotus

Bronze went to Ballantines & Cola Soccer Can by Cherub Pictures

Innova Lotus

Melody Road, Dentsu Razorfish (Grande Innova)
Adidas All Blacks Sponsorship AdThread, TBWA\Tequila, Auckland
Elements Flirting with Sound“>Elements Flirting with Sound, McCann Hong Kong

Lotus Roots

Yubin-nenga.jp New Years Card, Puzzle Inc, Tokyo (Cyber)
The Times of India Day in the Life of Chennai, JWT India, Mumbai (Film Craft)
Shan Shui Environment Series, JWT Shanghai (Print Craft & Poster)
Digital Art Festival Tokyo, Hakuhodo, Tokyo (Direct)
IKEA Store Launch in Kansai, Home Furnishing Liner, ADK, Tokyo (Outdoor)

360 Lotus

There were three finalists but no winners:

SoftBank Mobile White Family Project, Dentsu TEC, Tokyo
Adidas All Blacks Sponsorship, This is not a jersey, TBWA\Tequila, Auckland
Tokyo Hands Mushi Battle Project, McCann Erickson, Tokyo

To be added soon: Film Craft