"will not forget" Print Ads

 "crème de la crème"Every now and again, however, an advert comes along that’s so powerful, due to the originality of its content or the way that it conveys its message, that it inspires us to change our behaviour.

Fun Up Your Home [Microsoft]

Images: The Uninvited Blog & Neurosoftware

Goodbye Bush [Veet]

Image: Miragens

360° Wide Angle CCTV [Samsung]

Image: kuteev

More Volume [Schwartzkopf}

Image: kuteev

Optical Zoom [Olympus]

Image: Elastique

French Kiss [Pepsi]

Image: I Believe in Advertising

The New Expression of Fun [Miragica Theme Park]

Image: I Believe in Advertising

No Drowsiness Gum

Image: kuteev

Arcor Bubblegum

Image: Sauce

Whatever The Delay We’ll Text You Straight Away [Connex]

Image: Ads of the World

Hands Are Everywhere [Dettol]

Image: The Inspiration Room

Shirt Straw [Perrier]

Image: DesignSitesUp

Verbal Abuse Can Be Just As Horrific [Aware Helpline]

Image: The Inspiration Room


Guantanamo Bay [Amnesty International]

Image: KikiPulse

 Animals Are Not Clowns [LPDA]

Images: Ads of the World & Ads of the World

Bad Water Kills More Children Than War [UNICEF]

Image: Ads of the World

Stop Gout Patients’ Suffering [EULAR]

Image: Ads of the World

Nature Can’t Be Recycled [WWF]

Image: Ads of the World

Second Hand Smoke In The Home [The Roy Castle Lung Cancer Foundation]

Image: Frederik Samuel

Cigarettes Smoke People [Cancer Patients Aid Association]

Image: Space Invaders

Don’t Buy Exotic Animal Souvenirs [WWF]

Image: Ads of the World

Stop the World Record of Executions [Amnesty International]

Image: I Believe in Advertising

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Dirty Jobs [Discovery Channel]

Image: Frederik Samuel

Authentic Wildlife Documentaries [Animal Planet]

Images: Ads of the World & Ads of the World

Olympic Games [ESPN Brasil]

Image: Frederik Samuel

Formula 1 GP – The Fight Begins [Sky]

Image: The Inspiration Room

News Beyond Your Borders [BBC World]

Image: Frederik Samuel

Fight Your Sore Throat [Mebucaine]

Image: I Believe in Advertising

Blocked Nose? [Otrivin]

Image: Igor Kovic

Root Out Disgusting Fungi [Tolnaftate]

Image: Ads of the World

Viral Marketing Campaigns flops

Mike Gravel: 'Rock'
 A 78-year-old former senator from Alaska running for president





Cheetos Orange Underground

The Orange Underground site features a deliberately scratchy video urging viewers to commit Random Acts of Cheetos (RAoC). "Coat your fingers with Cheetos and leave your mark. On someone's back. Someone's desk. Wherever you like." It encouraged visitors to fill people's shoes with Cheetos, crush them inside someone's laptop, or toss them into the dryer with someone else's laundry--and then post videos of their dirty deeds online.
The brand set up a blog & created a YouTube channel











Coors Code Blue

Coors's online adventures started with a beer commercial built around its new temperature-activated bottles. When the mountains on the Coors label changed color, excited Coors fans in the ad send "Code Blue" text messages to each other, indicating it's time for a cold one. The idea looked so cool on the commercials that Coors wanted people to do it in real life, until the company discovered that "text-messaging elaborate 'Code blue' alerts as shown in the commercial using mobile devices would not currently be technologically feasible" ( according to the New York Times).


Instead, Coors poured money into the Web, creating Facebook andMySpace pages that allowed Coors fans to send "Code Blue" alerts to their pals. Apparently, Coors has never heard of Twitter.
Cold? Maybe. Cool? Not a chance.


Naming the campaign after the term used for hospital patients going into cardiac arrest. Maybe Coors should have included a free defibrillator with every six-pack.








 Sony 'All I Want for Xmas Is a PSP'

All Sony wanted for Christmas in 2006 was to create a little buzz for its handheld gaming platform. So its marketing company created a fake blog called "All I Want for Xmas Is a PSP," allegedly written by a teen named Charlie who's trying to get the parents of his pal Jeremy to pony up for a PSP. Bloggers who smelled a rat looked up the site's domain and found that it was registered to guerrilla marketing company Zipatoni (now called Rivet). The reaction was swift and brutal, and the site disappeared shortly thereafter.
How bad was the blog? To wit: "we started clowning with sum not-so-subtle hints to j's parents that a psp would be teh perfect gift. we created this site to spread the luv to those like j who want a psp!"
It gets worse. Along with badly executed teen patois came a video ofCharlie's cousin Pete rapping about why he too wants a PSP (when what he really needs is a job and maybe some hair plugs)












eBay 'Windorphins'

No, they're not anti-depressants. eBay's marketing geniuses dreamed up some blobby little cartoon characters to promote the site and the "endorphin" rush you get when you "win" an eBay auction ("win-dorphin," get it?).
Per the original press release of July 2007:
"We've all experienced that feeling you can only get on eBay--you know, the excited rush you get when you win that item you really wanted at a great price? ... Well, we've had a scientific breakthrough! According to our official scientists--after a lot of arduous, painstaking research--it can be linked to aphenomenon called 'Windorphins.'"
eBay set up a Web site where you could create your own Windorphins, and spent millions on billboards, magazine ads, and TV spots promoting them. One billboard ad proclaimed, "Windorphins are like a ticker tape parade for your soul." A more accurate description came from the blogger who called them "happy, animated hemorrhoids." eBay quietly dropped the campaign a few months later in favor of one titled "Shop Victoriously." Ugh. As for the Windorphins: Now they're just plain orphans.










Wal-Marting Across America

They were Jim and Laura, two average Americans who hit the road in their RV , parking overnight at Wal-Marts around the country and blogging about the fine folks they met along the way. 
But the relentlessly upbeat entries about how everyone just loved working for Wal-Mart set off alarms in the blogosphere, and before long the blog was exposed as a fake. Though Jim and Laura were real, the trip was paid for by Wal-Mart and engineered by its PR firm, Edelman. Once people connected the dots, the blogosphere erupted, splattering both Wal-Mart and Edelman with mud and spawning yet another Web 2.0 neologism--the "flog," or fake blog.
Edelman, which helped write the ethics guidelines for the Word of Mouth Marketing Association but apparently forgot to read them, later admitted to creating two more flogs for Wal-Mart.




Jawbone Films

Foul-mouthed racists, homicidal laundry employees, a shark-infested swimming pool, mauled teenagers, and Russian mobsters drowned in their own borscht. The latest Tarantino/Rodriguez gorefest? No, it's a collection of viral videos created to promote Aliph's Jawbone Bluetooth headsets. The idea: Despite what's going on around you (murder, mayhem, sloppy kissing between male rugby players), you can drown it all out using the Jawbone's new "NoiseAssassin" technology. Nice.
In the worst of the four videos, a racist jerk enters a Chinese laundry, insults everyone, and gets smothered with a dry-cleaning bag and beaten to death by the employees--while an oblivious bystander enjoys a crystal-clear cell call.
"I don't have virgin ears and I've dropped an f-bomb or two in my life," notes Patrick Byers, CEO ofOutsource Marketing and purveyor of The Responsible Marketing Blog. "But this video is incredibly insensitive, offensive and violent. The Jawbone brand is creating buzz all on its own. They didn't need to resort to exploitative or offensive virals."


Aqua Teen Hunger Force and 'The Bomb'

How do you promote a cartoon starring anthropomorphic versions of fast food? The creators behind the Adult Swim show Aqua Teen Hunger Force thought it would be a neat idea to attach hundreds of small billboards styled like Lite-Brite glowing toys to buildings, bridges, and underpasses in cities across the country. But when the Boston police mistook the battery-operated signs for terrorist bombs in January 2007, all hell broke loose. The city shut down highways and parts of the Charles River for several hours. The masterminds behind the signs, Peter Berdovsky and Sean Stevens, were arrested, and Turner Broadcasting System had to pay $2 million to clean up the mess. (Berdovsky and Stevens were eventually sentenced to community service.)
But this viral-marketing disaster may have actually helped the show's image, says Barak Kassar, group creative director of full-service marketing firm Rassak Experience.
"Adult Swim's young male audience relish anti-establishment cartoons and likely relished the news footage (which they probably watched on YouTube) of the 'busted' yet unrepentant gonzo marketers who were contracted by the network," says Kassar.
Of the dozen major cities where the signs were placed, only Beantown mistook a marketing gimmick for a terrorist plot. But after all, said Massachusetts attorney general Martha Coakley, "It had a very sinister appearance. It had a battery behind it, and wires."


Microsoft Vista's 'Wow'

It was a marriage made in marketing hell: a lame product with an even worse catchphrase. Yet "The Wow starts now" was only the beginning of Microsoft's desperate effort to drum up enthusiasm for Vista, its years-late-and-many-dollars-short operating system.
The campaign hit rock bottom with the Web site that Microsoft created for Vista fans to display their "Wow" moments. By having users upload photos and video clips to ShowUsYourWow.com, Microsoft hoped to show off Vista's nifty Aero interface. Unfortunately, Aero was too processor-intensive to run on many machines, leading to a class action lawsuit over the "Vista Capable" stickers used to promote the OS on underpowered systems.
"In 1994 we represented CompuServe, which had a product called 'Wow' with a slogan 'Bring the Wow into your life,'" notes Richard Laermer, principal of RLM PR and author of 2011: Trendspotting for the Next Decade. "Twelve years later, Microsoft's doing it. Using 'Wow' is like sleeping on the job. Whoever came up with that campaign for Microsoft should be shot."
Our favorite ShowUs moment: a video of Claudio, a bone-thin topless transvestite in a blonde wig, shaking his booty and lip-syncing to Shakira's "Hips Don't Lie." Wow

Yahoo's $100M Marketing Campaign: “It’s Y!ou”

Yahoo outlined its new global branding campaign today, dubbed “It’s You!”, which is focused on the personalization of its homepage and products. The campaign, which has a budget of more than $100 million, includes tag lines that will be featured on the homepage such as “It’s time to get personal” and “The new Yahoo lets you do it your way every day.” The company also released an updated version of its Yahoo search product. The update, shown to the media last month, includes a left-hand column that lets users filter their results by using Search Monkey data. The layout resembles Microsoft’s Bing, which is interesting since the two companies inked a search deal in July.

Yahoo CEO Carol Bartz said that the ad campaign isn’t a short-term marketing scheme, but a harbinger for the company’s new direction and its products going forward. “What we want to do is show (people) what the new Yahoo is about so they come (to the site) all the time,” she said.

The ad campaign will launch in the U.S. on Sept. 28 and in the UK and India on Oct. 5. Yahoo will roll out the campaign to other markets, including Brazil, Canada, France and Hong Kong, throughout the next year. “It’s you!” will be featured online and through a variety of other mediums such as TV, print and radio. Yahoo said it expects to see a shift in consumers’ perspective of the company brand within 12 months as a result of the campaign.

Reports surfaced earlier this week that Yahoo was preparing to unveil a marketing campaign focused on the size and scale of the company and personalization of its products. Examples of the campaign have already sprouted up in New York, according to the Wall Street Journal. Bartz hinted at the upcoming “It’s You!” campaign during the company’s July earnings call, saying that Yahoo’s “Q3 plans include an initial wave of incremental marketing spend which will increase substantially into Q4 and next year.

Since Bartz took the helm of Yahoo in January this year, the CEO has made sweeping changes to the beleaguered Sunnyvale, Calif.-based company’s image, including rolling out a revamped homepage and updated versions of its Mail and Messenger consumer web products that tap into social networks like Facebook and Twitter. Bartz also has been quick to correct widespread assumptions that Yahoo is a search company, trying to set it apart from rivals like Google and Microsoft.

Releasing fresh versions of its products isn’t the only way the company is trying to redefine its image.Yahoo is looking to offload Zimbra, an open-source email company that it acquired for $350 million in 2007, in an effort to slim down its portfolio, AllThingsD reported this week.

When asked to confirm whether the company is selling Zimbra, Bartz said, “We don’t comment on whether something is being shopped or not. What I can tell you in the spirit of the question is that Zimbra technology is very, very important to our mail system.” But she added, ” The technology is already integrated into our system.”

According to Bartz, 76 percent of the U.S. population are Yahoo users and 581 million people visit the site each month.

Tattoo yourself...Lebanon Impact BBDO is BUSTED

THE ORIGINAL? Rio Sul Shopping Center – 2000 Source : Cannes Archive Online, Luerzer’s Archive, Agency : Salles / D’Arcy (Brazil)	LESS ORIGINAL : C & F Cosmetics & Fragrances “Love yourself” – 2007 Source : Pikasso Gold Agency : Impact BBDO (Lebanon)
via

Tools for Tracking, Measuring, and Evaluating Brand's Online

Online brand-building enables  to reach beyond the people  can connect with in person and allows  to measure the impact of your actions. Since online personal-branding efforts are easier to track and measure, you can see how your brand pervades the World Wide Web. Here are five easy-to-use Web tools to help you get a handle on how powerful and prevalent your virtual personal brand is.

1. Google Alerts (www.google.com/alerts)

Google Alerts notifies you via email when your name shows up on the Web, and it provides links to the reference sites so you can see exactly what's being said. 

2. TweetBeep (www.tweetbeep.com)

TweetBeep is like Google Alerts for Twitter. It enables you to track Twitter conversations that mention you, providing hourly updates so you can stay connected to and respond to relevant conversations. You can also track who's tweeting your website or blog.

3. Online ID Calculator (www.onlineidcalculator.com)

Tto measure the strength of one's online reputation. In doing research for our book, Career Distinction: Stand Out by Building Your Brand, Kirsten Dixson and I learned that when people google someone, they judge the results based on two factors: volume and relevance.

The Online ID Calculator will give you a basic understanding of your current online ID. If you use it before and after a major online personal-branding campaign, you can see how the campaign affected your score.

4. Bit.ly (www.bit.ly)

This is a great service for tracking the links that you include in your Web-based articles, blog, and Twitter posts. It's helpful because it shortens standard URLs, but its true value lies in its tracking tools.

With Bit.ly, you're able to see in real time how often your links are clicked, helping you understand the relative popularity of the items you post. It's a great way to measure which sources are most popular (use different bit.ly links for your blog and Twitter posts, for example) and which posts and links generate the greatest interest.

5. Addictomatic (www.addictomatic.com)

This is a useful tool that provides a comprehensive snapshot of how your brand shows up across many online search engines, including video search engines. Type your name in quotes (e.g., "william arruda") and see a custom page created just for you, with input from Google, Twitter, Bing, FriendFeed, Twingly, YouTube, Digg, Flickr, Delicious, Bloglines, Truveo, Wikio, Yahoo, Technorati, etc. You can also use Addictomatic to get a picture of what's happening on the Web in your area of expertise.

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Tok & Stok :::Stok clearance

‘Sale’ signs are so ubiquitous these days that retailers often struggle to cut through the clutter and get their discount offers noticed. This was the problem facing Brazilian furniture retailer, Tok & Stok, and its solution was one of the most innovative poster campaigns of the past few years.

In Brazil, Tok & Stok has built up a reputation has a high-end furniture retailer. Its design style is minimalist, uncluttered and clean and this had to be reflected in its advertising campaign. It was also imperative that Tok & Stok drew a large crowd for the sale as it was its biggest of the year and the retailer had a new range of stock waiting to go on display.

The posters were designed to look like furniture and left in places that would surprise and amuse the public. Some were made to look like tables, some chairs; others were rolled up into a cone and attached to the walls of malls and give the impression of lampshades. Every poster was almost entirely white with a simple Tok & Stok logo and discount offer, relating to the item the poster was suppose to represent, in one corner.

The posters gained a lot of attention in Brazil and enhanced Tok & Stok’s reputation for sophisticated furniture solutions. The interest translated directly into sales with the retailer selling out of its discount stock in a matter of days.

BRAND: Tok Stok

BRAND OWNER: Tok & Stok

CATEGORY: Retail

REGION: Brazil

DATE: Aug 2009

AGENCY: DDB Brasil

MEDIA CHANNEL

Wispa Gold Bar::: For the love of Wispa

We’ve decided to give our advertising space to you guys as a thank you for all the love you’ve shown to Wispa. We've bought thousands of billboards all over the UK and Ireland so that you can share your special messages with the world. Yes that’s right, you let us know your special message and if it gets selected we will post it on a real billboard in the location of your choice.So whether you just want to say 'hi' to a special friend who lives in a different city, or wish your Mum Happy 60th Birthday, now is your chance. All you have to do is submit your special ‘gold’ standard message along with an explanation of why it is so special, and let us know which city you would like your billboard to appear in. We will do the rest.So what are you waiting for? Make sure you submit your message by 3rd October 2009 to be in with a chance of winning.

Site: http://www.wispagoldmessages.com/

Facebook: http://www.facebook.com/wispa?v=wall

YTube Channel:http://www.youtube.com/fortheloveofwispa