20.8.09

Salvation Army:::Cost Nothing Campaign

The world is changing in so many ways. The recent financial collapse has forced the consolidation of business in every segment of the market. This has led to far fewer businesses that are directly tied to local communities. It is also a tremendously difficult time for nonprofits to raise money. Just when communities need their services the most, many nonprofits have been forced to cut back because they face record budget shortfalls. Such was the case for The Salvation Army when they came to us for help.

Obviously they didn't have money for a big print or broadcast buy, so instead we turned to the community and harnessed the power of 50 local businesses. We wrote, painted, stamped and even burned our campaign messages onto everything from rocks, tarps and dirty car windshields to storefront windows, pizza boxes and coffee sleeves. We were everywhere. But this wasn't just powerful guerrilla marketing. The most important thing about this campaign was the community that came together to launch it.
Let's not forget that these are small businesses--very few with substantial marketing budgets--but they came together to create the first community campaign I've seen outside the realm of politics. And by harnessing the community's collective spirit the small became large. Huge actually.

I hope to see a lot more of this in the future. The good news is that, as long as the members of any community are willing to put aside their differences--which there will always be, and there were here--anyone can do this. And they can do it for the cause of their choice.

This Campaign Cost Nothing created by The VIA Group for The Salvation Army
This Campaign Cost Nothing created by The VIA Group for The Salvation Army
This Campaign Cost Nothing created by The VIA Group for The Salvation Army
This Campaign Cost Nothing created by The VIA Group for The Salvation Army
This Campaign Cost Nothing created by The VIA Group for The Salvation Army
Credits:

Chief Creative Officer: Greg Smith

Senior Art Director/Multimedia: Patrick Sperry (TV)

Art Director: Chris Avantaggio (Guerrilla, TV, print, online)

Copywriter: Mike Irvine (Guerrilla, TV, print, online)

Associate Producer: Meghan Gildart (TV)

Director: Tim Johnston (TV)

Editor: Patrick Sperry (TV)

Music: Andrew Frederick, Cerf-Volantes (TV)

Knorr | "Salty"

Animated clip from DDB Toronto (directed by David Hicks of Sons and Daughters, and with visual effects by AXYZ), the reduced-sodium Sidekicks entrees from Knorr send the sad salt shaker trudging out into a melodramatic dark and stormy night

Exercise bike escapes gym

19.8.09

Color Scheme Designer

A brand new interface, as well as the engine, all rewritten from the scratch. Rapidly increased precision and color space conversions, better preview, enhanced scheme creation system, unique scheme IDs and permanent URL of the scheme

Minnesota Lottery:::Grow your moneystache


"Grow your moneystache
Promoting the new Mega Monopoly scratch tickets.
Client: Minnesota Lottery
Agency: Colle+McVoy
Art Director: Dustin Black
Via: Sharpe Online


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Red Bull Cola | MI6 viral



Heineken | Gigolo

Heineken Gigolo by McCann Dublin

NIKE | Make The Difference


Sony Vaio W Series | Social Media Addicts Association

SMAA is run by reformed social media addicts who all had the courage to stand up and admit to their problem. Will you stop poking people you haven't seen since college, and join us

Clorox Pouches: Laundry done bright


Great illustration work, I totally got the message from the ad without reading body copy or noticing the logo.

Hats off to Advantage Marketing and Advertising,
Creative Director: Andy Spyrison
Art Director: Micheal Habib
Copywriters: Andy Spyrison, Sameh Turk
Photographer: Tarkek El Baradie
Senior Art Director: Ashraf Foda
Released: July 2009

Vodafone:::Who Killed Summer 2009


Vodafone are bringing together 6 music lovers from around Europe to embark on an extreme summer of festivals, gigs and parties. Following them will be a TV crew, capturing every moment on their incredible journey.

But at the end of the summer, one of our six will be dead and one will be a killer...

Who Killed Summer? is a groundbreaking multi-platform drama set against the backdrop of an online reality show.

Vodafone wanted to put across the idea that a mobile phone is more than just a functional device, that it contains a world of intimate details about the owner’s life. Its solution was to commission the world’s first truly-interactive soap opera.

Who Killed Summer 09 follows six beautiful young things through a summer of love – and death – around Europe’s top music festivals. Professionally written, the series is formed of 20 short (3 to 4 minute) episodes screened over a two month period. Six additional pieces of footage – or B-rolls – accompany each episode and provide a backdrop to the group’s adventures.

The B-rolls sometimes feature members of the group or can be footage of one of the real-life music acts at the festivals. The advantage of the latter is that those short music videos are then seeded onto Vodafone’s own music site, as well as websites such as You Tube, and provide an alternative route into the drama for viewers.

Fans of the series are able to watch episodes and B-rolls online and on their mobiles as well as read blogs written by each of the six characters and the production team. A Vodafone application gives users constant updates, telling them when an event has taken place or new footage has been added online.

BRAND:Vodafone

BRAND OWNER:Vodafone

CATEGORY:Telecoms/ Mobile

REGION:UK

DATE:Aug 2009 - Sep 2009

AGENCY: Mworks,Bigballs Films

MEDIA CHANNEL

Mobile or InternetAmbient

7 Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...