Knorr | "Salty"

Animated clip from DDB Toronto (directed by David Hicks of Sons and Daughters, and with visual effects by AXYZ), the reduced-sodium Sidekicks entrees from Knorr send the sad salt shaker trudging out into a melodramatic dark and stormy night

Exercise bike escapes gym

Color Scheme Designer

A brand new interface, as well as the engine, all rewritten from the scratch. Rapidly increased precision and color space conversions, better preview, enhanced scheme creation system, unique scheme IDs and permanent URL of the scheme

Minnesota Lottery:::Grow your moneystache

"Grow your moneystache

Promoting the new Mega Monopoly scratch tickets.

Client: Minnesota Lottery

Agency: Colle+McVoy
Art Director: Dustin Black
Via: Sharpe Online

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Red Bull Cola | MI6 viral

Heineken | Gigolo

Heineken Gigolo by McCann Dublin

NIKE | Make The Difference

The site

Facebook fan page

The ads

Sony Vaio W Series | Social Media Addicts Association

SMAA is run by reformed social media addicts who all had the courage to stand up and admit to their problem. Will you stop poking people you haven't seen since college, and join us

Clorox Pouches: Laundry done bright

Great illustration work, I totally got the message from the ad without reading body copy or noticing the logo.

Hats off to Advantage Marketing and Advertising,
Creative Director: Andy Spyrison
Art Director: Micheal Habib
Copywriters: Andy Spyrison, Sameh Turk
Photographer: Tarkek El Baradie
Senior Art Director: Ashraf Foda
Released: July 2009

Vodafone:::Who Killed Summer 2009

Vodafone are bringing together 6 music lovers from around Europe to embark on an extreme summer of festivals, gigs and parties. Following them will be a TV crew, capturing every moment on their incredible journey.

But at the end of the summer, one of our six will be dead and one will be a killer...

Who Killed Summer? is a groundbreaking multi-platform drama set against the backdrop of an online reality show.

Vodafone wanted to put across the idea that a mobile phone is more than just a functional device, that it contains a world of intimate details about the owner’s life. Its solution was to commission the world’s first truly-interactive soap opera.

Who Killed Summer 09 follows six beautiful young things through a summer of love – and death – around Europe’s top music festivals. Professionally written, the series is formed of 20 short (3 to 4 minute) episodes screened over a two month period. Six additional pieces of footage – or B-rolls – accompany each episode and provide a backdrop to the group’s adventures.

The B-rolls sometimes feature members of the group or can be footage of one of the real-life music acts at the festivals. The advantage of the latter is that those short music videos are then seeded onto Vodafone’s own music site, as well as websites such as You Tube, and provide an alternative route into the drama for viewers.

Fans of the series are able to watch episodes and B-rolls online and on their mobiles as well as read blogs written by each of the six characters and the production team. A Vodafone application gives users constant updates, telling them when an event has taken place or new footage has been added online.

• Tweet WKS09
• Facebook WKS09
• Flickr WKS09
• Youtub WKS09
• Website

BRAND:Vodafone

BRAND OWNER:Vodafone

CATEGORY:Telecoms/ Mobile

REGION:UK

DATE:Aug 2009 - Sep 2009

AGENCY: Mworks,Bigballs Films

MEDIA CHANNEL

The new dimension of advertising is simply Egyptianization

International ads Egyptianized ...Al kahera w el Nas ADS… ripped off

New ads to promote new satellite channel called Cairo Centric… all ripped off

What wrong with this guy Tarek Nour???

Facebook group

UPDATE:(1) The story is aggregating and snowball is getting larger..Media had picked up the story all over Egypt and the accused is thinking pure Egyptian “will take facebook to court and have it shut down”

Following are media articles and court warning to facebook group owner:

• http://observers.france24.com/fr/content/20090902-grossiers-plagiats-chaine-tele-egypte-publicite
• جريدة اليوم السابع http://www.youm7.com/News.asp?NewsID=129530
• جريدة الفجر http://www.elfagr.org/NewsDetails.aspx?nwsId=13968&secid=3349
• جريدة الدستور http://dostor.org/ar/index.php?option=com_content&task=view&id=29950&Itemid=35
• فايس بووك (1) http://www.facebook.com/group.php?gid=155167651424
• فايس بووك (2) http://www.facebook.com/group.php?gid=157947602941&ref=mf
• عرب فوريست http://www.3arabforest.com/forum/showthread.php?t=80779

UPDATE:(2)

TN has announced on his site that the copy cat is meant to be as part of a contest "spot the difference"

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