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A Year of Lex

Louis Vuitton: Art, Fashion and Architecture

Louis Vuitton partners with artist Camille Scherrer to present the new "Louis Vuitton : Art. Fashion and Architecture" book. Discover the animated movie created by the talented young artist and witness the book come to life.

For more information, log on www.louisvuitton.com.
(Music : Darko Fitzgerald)

Wrigleys Gum:::Not just reality

Wrigley’s 5 Gum is a premium sugar-free stick gum that delivers a long-lasting flavour and a sensory experience with each flavour. So the ‘Rain’ flavour was a tingling spearmint, ‘Cobalt’ was a cooling peppermint, and ‘Elixir’ was a mouthwatering berry. There were also flavours that transformed halfway through chewing, so ‘Solstice’ started off feeling warm before turning cool and ‘Zing’ went from sour to sweet. This range of gums had a very strong visual identity and the brand message “rediscover your senses”. This was a gum which made a statement beyond just making your breath smell nicer after you’ve eaten onions.

The brand has launched a wide range of marketing activity, including a series of very strong TV ads, playing heavily on the sensory experience of the gum and appealing to teens and young adults. It also had a strategy to partner with cutting edge fashion brands, musicians, putting on a series of events featuring interactive artworks and hot DJs.

One of the most intriguing elements to the campaign was an augmented reality DJ application. The brand created “The 5 Mixer”, which allows people to mix together club music via Augmented Reality markers. Users print off four symbols from their computer, cut them out and position them in front of their webcam. There are 3 main markers that are linked to different tracks and a master marker that links them all together. Budding gum DJs can select between techno, electro and hip-hop music and then move the 3 markers away from the master marker at different angles and distances to change the volume and effects for each track. If one of the 3 track markers is moved towards the master, that track gets louder. Covering the symbol turns that track off completely and spinning the marker produces different sounds.

Unlike real mixing, it is impossible not to beat-match the tracks, but the results are varied and pleasing – especially for the wannabe DJs found inside most teenagers. Having mixed their track, users can upload their demo and have it rated by their peers. They can also share their mixing mastery with their friends on Facebook and other social networking sites.

BRAND:Wrigleys Gum

BRAND OWNER:The Wrigley Company

CATEGORY:Confectionery/ Snacks

REGION:France

DATE:Aug 2009 - Sep 2009

AGENCY:Exposure

MEDIA CHANNEL

Sleeping with the enemy: "Clients"

For advertising agencies may be the worst competition ever is emerging: The Clients...

Toyota just announced that they are launching two new marketing companies: one to "handle marketing within Japan" and another company to "carry out and assist global marketing." The new companies will "handle advertising, sales promotion and global marketing strategy" and "focus on marketing issues globally and help create a unified message." and bring in Toyota's more than $1 billion global advertising account in-house.

In addition, Hyundai also brought its advertising in-house ending its business with U.S. shop Goodby, Silverstein & Partners and transitioning creative duties to the agency called Innocean, owned and controlled by Hyundai's founding family.

There you have it! Another deadly threat for agencies.

Foster's speaks Australian again in new ads

Foster's isreturning to its classic "How to speak Australian" ad campaign for the U.S. market.

Adweek says the campaign, by Digitas in Chicago, "targets 25-34-year-old males ... but should also appeal to older consumers who remember the brand from the 1980s and '90s."

Created by Digitas in Chicago, the new 15-second commercials, like the original well-remembered ads, present humorously Australian definitions of various words. Each spot opens with a neon sign shaped like the continent and ends with the music of a didgeridoo and the "Australian for beer" tag over a visual of a hand slamming down the brand's frosted oversized can.

In one spot, a man in the outback gives incomprehensible driving directions as a voiceover explains the concept of GPS. In another ad defining the country's take on "Bailout," a man orders a beer at a bar without the money to pay for it, but the bartender gives it to him on the house.

"We're returning to TV largely because we want to reconnect with our target consumer and motivate the trade to activate the brand," said Doug Kooyman, Foster's brand director at MillerCoors in Milwaukee. "We've tried other tactics in the past, primarily point of sale and some online activity, but we have found that this vehicle, these 15-second spots, resonate with our consumers."

The campaign targets 25-34-year-old males, said Kooyman, but should also appeal to older consumers who remember the brand from the 1980s and '90s.

Foster's introduced "How to speak Australian" in a 1994 campaign from Agnotti, Thomas, Hedge, and continued running advertising with variations on that theme for more than a decade. In 2006, Foster's shifted to a Web-only strategy with a campaign from Ogilvy & Mather that invited consumers to "Crack open a friendly." Most recently, the brand had been advertised with an online and print campaign from StrawberryFrog tagged, "Be enormous."

However, despite the brand's attempts to offer consumers a different perspective on the Australian beer, people still associate it with the "How to speak Australian" slogan, said Kooyman. A new Web site carrying the revived theme will debut in a few weeks, he added.

The first thing we're trying to accomplish is to update and reinvigorate an iconic TV campaign. 'How to speak Australian' owns a place in the cultural vernacular and we want to reclaim that," said David Mitchell, svp, executive creative director at Digitas, Chicago. The shop late last year added Icehouse, Mickey's and Foster's to its existing MillerCoors business, which also includes serving as lead digital shop on Miller Lite and Miller Genuine Draft.

"We've been off the air for five years," Mitchell added. "This campaign was so simple and forceful in establishing the brand. It's a way to really quickly establish that the brand is here and in the game."

The campaign is the Chicago agency's first foray beyond DRTV production. Digitas produced 13 Foster's commercials directed by Clay Weiner of Biscuit Filmworks. Foster's said it plans to air some this year and some next.

Foster's spent $2.4 million in measured media in 2008 and $300,000 through June 2009, per Nielsen.

The campaign, which is scheduled to run nationally through October, will be supported with increased ad spending, said Kooyman. Spots will run on Web venues such as Hulu and ABC's site for Lost.

MC Media in Chicago handles planning and buying.

Coca-Cola:::creating shorter links

Check out Coca-Cola's URL shortening service: http://cokeurl.com/

Sedar::: the worst advert in the history of history. Ever.

This brand is famous with such practice

they do ads for the sake of ads......
no insights
no context...just Lebanese girls with boobs and large ass........

Pasta de Waraku: Art, culture & landscape

Pasta De Waraku, a restaurant group run in Indonesia by Ismaya Group, is promoting its menu of Japanese style pasta with a series of jigsaw puzzles combining Japanese and Italian imagery. “Savour both worlds” is the tag line, associated with Art, Culture and Landscape.

Credits

Savour both worlds.

Advertising Agency: Bates141, Jakarta, Indonesia
Creative Director: Hendra Lesmono
Art Director: Andreas Junus
Copywriter: Iyan Susanto
Photographer: Stock Photo and Handri Karya
3D artist: Geppetto Animation
Published: June 2009

George Lois: Selling a Nazi Car in a Jewish town

Arabic ad agencies see things the same!!!

Another (Arabic) ad agency just been busted for copy cat ideas

Original

http://advertiser-in-arabia.blogspot.com/2009/08/dudeism.html

Less original

http://advertiser-in-arabia.blogspot.com/2009/07/melodyaflam-3araby-om-el-agnaby.html

The Big Lebowski??? Rocky ??? & the spell of Willy Wonka

Brand:VW

Agency: DDB

Agency – DDB London
Creatives – Graeme Hall/ Hunter Somerville
Agency Producer – Sarah Browell
Production Company: Moxie Pictures
Director: Seth Gordon
Producer: Dawn Laren
USA Producer: Mary Rohlich
DOP - Bradford Whitaker
Additional Camera: Bootsy Holler
Editor - Luis Lopez
Music – Michael Wandmacher
Post – Framestore
Sound – Elmo Webber