The Top 50 Top Australian Marketing Blogs 2009
01.
Bannerblog
Bannerblog.com.au
These guys are getting rather good at the blogging game. Retaining top-spot from the list B&T published in 2008 are Bannerblog creators Ashley Ringrose of Soap Creative and Ashadi Hopper of RMG Connect. Launched in 2005 to showcase online banner ads, it continues to go from strength to strength.
02.
Acidlabs.org
Acidlabs.org
Canberra-based Stephen Collins is the man behind this blog. His stated intention is "to help individuals, brands and organisations understand their clients, stakeholders and people by working with them on listening, engaging and being human."
03.
Servant of Chaos
Servantofchaos.com
With a background in marketing and publishing, Sydney-based Gavin Heaton slips back one spot from the 2008 list into third. Heaton says he's focused - among other things - on the scripting and crafting of brand stories. Well worth a look for content on branding, digital strategy and social media.
04.
Inspiration Room Daily
Theinspirationroom.com/daily
Part of The Inspiration Room - a site that "through the use of world-leading visual search technology offers members a unique platform to display, search and filter creative work" - the daily'blog is authored by the Gold Coast's Duncan Macleod.
05.
Mumbrella
Mumbrella.com.au
Founded at the turn of the year by former B&T editor Tim Burrowes, Mumbrella came out of the traps fast with a mix of news, opinion and diary sections. The site looks to have a met a pent-up demand for conversation around big topics for those in and around the social media community.
06.
Marketing Magazine
Marketingmag.com.au/blogs
Leaving its bigger rivals from the B2B publishing world in the dust is the blog from Marketing Magazine. The site has leapt a whopping 14 places since the last time B&T published it Top 50 Bloggers list back in October 2008, so hats off to these guys for making up so much ground.
07.
Laurel Papworth
Laurelpapworth.com
Slipping back from 4th spot in our 2008 list, Papworth is among the most active, prolific and outspoken bloggers in the Australian social media community. Her blog, which also made it in to AdAge's recent Power 150 list, is focused on "the business of being social".
08.
Young PR
Youngie.prblogs.org
With the stated intent of discussing issues affecting PR students and new practitioners to the industry, the blog is authored by the eponymous Paul Young. It slides back from the heady heights of third position versus our 2008 list.
09.
Adspace Pioneers
Adspace-pioneers.blogspot.com
Digital strategist at The Population, Julian Cole has been running this blog since his university days. Well written and very collaborative in tone, there's the odd bit of activist-type activity on here too. Earlier this year, Cole hijacked an online Samboy Crisps competition to raise funds for the bushfire appeal.
10.
London Calling
Andrewgrill.com/blog
A new entrant to the top-10, author Andrew Grill is focusing on mobile advertising here. With a mix of stories from overseas and his own views and theories on related events, Grill's blog could continue to go from strength to strength as marketers' attention increasingly turns to mobile.
11. Personalize Media
Personalizemedia.com
12. Get Shouty
Katiechatfield.wordpress.com
13. Brand DNA
Branddna.blogspot.com
14. The Marketer
Themarketer.typepad.com
15. Copywrite
Jonathancrossfield.com/blog
16.Online Marketing Banter
Onlinemarketingbanter.com
17. Amnesia Blog
Amnesiablog.wordpress.com
18. Mark Pollard
Markpollard.net
19. Better Communications Results
Leehopkins.net
20. Gourmet Ads
Gourmetads.com
21. Gold Coast Web Designers
Tailored.com.au
22. Angus Whines
Anguswhines.typepad.com
23. Pigs Don't Fly
Pigsdontfly.com
24. Three Billion
Threebillion.com
25. PR Disasters
Prdisasters.com
26. Creative Is Not A Department
Davidgillespie.wordpress.com
27. A Pespective
Jyesmith.com
28. Business of Marketing and Branding
Mokummarketing.com/blog
29. Marketing Easy
Marketingeasy.net
30. Zakazukhazoo
E-cbd.com/zakazukhazoo
31. Kate@Stickywood
Stickywood.blogspot.com
32. Corporate Engagement
Trevorcook.typepad.com/weblog
33. Shifted Pixels
Shiftedpixels.com.au/blog
34. Sticky Ads
Stickyads.com.au
35. Mark Neely's Blog
Infolution.com.au
36. Talking Digital
Talkingdigital.wordpress.com
37. Media Hunter
Mediahunter.typepad.com
38. Preneur Marketing
Preneurmarketing.com
39. WOM Marketing For Small Business
Wordofmouthmagic.com
40. The Digestif
Thedigestif.blogspot.com
41. PR Warrior
Prwarrior.typepad.com
42. The Flasher
Sydnaked.typepad.com
43. Who Is In Control Of Your Brand
From.simontsmall.com
44. Another Advertising Wanker
Anotheradvertisingwanker.blogspot.com
45. Dominique Hind Collective
Dominiquehind.wordpress.com
46. The Zeitgeists
Thezeitgeists.blogspot.com
47. Ecio Lab
Eicolab.com.au/blog
48. In My Atmosphere
Inmyatmosphere.blogspot.com
49. Frank Thoughts
Frankmedia.com.au/blog
50. Ryan's View
Hillandknowlton.com/blogs/ryanpeal
Methodology
The Population Top 50 Australian Marketing Blogs are scored out of 50 with scores out of 10 given in five categories. A subjective mark is given for how thought provoking the content is, how often the site is updated and how much insight the authors provides into the field of marketing.
Google Page Rank, Alexa Traffic Rank, and a list of the number of unique blogs that link into that website and the number of posts that have cited that website in a post are also calculated with a score given out of 10.
Top 164 Australian Marketing Pioneer Blogs
