McDonald's / McCafe :::Café culture underneath the arches…

...the Golden Arches that is. McDonald's has spent $100m on pushing McCafe in the US, its biggest launch since the 1970s and a direct assault on Starbucks and other coffee chains 
McDonald's has launched McCafé, a new product platform on which it is spending $100 million across TV, print, radio, outdoor, internet, events, PR and sampling.

Intended to add $1 billion to McDonald's bottom line in the US, McCafe has already started its aggressive push with coupon booklets inserted into newspapers as part of a huge drive in traditional media through DDB Chicago.

TV work incorporates the acute accent mark from McCafé into everyday items, so when you 'McCafé your day,' a commute becomes a commuté, while a cubicle is a cubiclé. Radio invites consumers to ‘speak McCafé', while 18-34 year olds are being targeted online via Tribal DDB with actors from Chicago's Second City comedy theatre. A McCafeYourDay Twitter feed is also being positioned as tool to converse with customers about the new platform.

http://www2.mcdonalds.com/mccafe/

The marketing blitz takes on established coffee chains such as Starbucks: the renewed emphasis on café culture is McDonald’s biggest product launch since breakfast in the 1970s

Guinness::: Passport to Greatness

Leverage Guinness' sponsorship of Hong Kong Rugby Sevens by producing Passport to Greatness', 

A mobile widget to assist 20k overseas visit.

Misfortune brand names [Pee Cola]

Another product from Ghana, where they would have us eating Shitto and drink Pee. 

Misfortune brand names [Shitto]

This product from Ghana is “a gravy made from dried pepper, smoked dried fish, dried shrimp power, a variety of spices, ginger, onion, garlic, tomatoes and seasoning.” Since English is the official language of Ghana, it doesn’t seem like this can be chalked up to unfortunate happenstance.

Misfortune brand names [Sars- soft drink]

An Australian company called Golden Circle has long manufactured a caramel-flavored Sarsaparilla drink, the abbreviated product name of which is “Sars.” Believe it or not, when the SARS outbreak of 2003 hit, sales of Sars went up: its value as a novelty item apparently outweighed the negative associations.

Misfortune brand names[Golden Gaytime Bar - ice cream ]

Misfortune brand names[Ayds - Appetite Suppressant Candy ]

Human Relations

The six most important words: "I admit I made a mistake."

The five most important words: "You did a good job."

The four most important words: "What is your opinion?"

The three most important words: "If you please."

The two most important words: "Thank you,"

The one most important word: "We"

The least most important word: "I"

Best Ads May 06, 2009

2009 Happy Mothers’ Day!

ABBA - Mamma Mia




Family Guy - Lois Mom Mum Mommy

Al Jazeerah:::Every Angle Every Side

Al Jazeera English channel worked with Singapore interactive agency Interuptive in 2008 to promote the launch of their service on on SingTel mio TV, a Singapore-based pay television channel. An online campaign of thought provoking ad banners was created to promote the inquisitive and sometimes controversial channel. Each banner execution was based on the idea that sometimes things are not as they seem. Al Jazeera will look at every angle and every side to uncover the reality for the viewers, including newsworthy issues such as war, landmines and pollution.

Every Angle Every Side campaign was developed at Interuptive Communications,

Banners were placed on AsiaOne.com, 28 Apr 2008 – 25 May 2008, Straits Times Interactive, 28 Apr 2008 – 11 May 2008, and ChannelNewsAsia.com, 26 May 2008 – 5 Jun 2008. The Every Angle Every Side campaign won a bronze Lotus awards at the Adfest festival in March 2009, and can be viewed online here.