Honda Let it shine on Vimeo

BRAND OWNER:Honda
CATEGORY:Automotive
REGION:EMEA
DATE:Apr 2009 - Dec 2008
AGENCY:Wieden & Kennedy
MEDIA CHANNEL

With the launch of Honda’s Insight hybrid car, the automotive brand wanted to make a big impact without a huge environmental impact.
It created Let It Shine – a 60 second TV spot which at first looks like a huge LED screen, but you soon realise the animation is being created by hundreds of car headlights. A matrix of hundreds of car headlights was created and animated with each set of headlights acting as a pixel. The ad was a huge viral hit and Honda wanted to leverage this in an online environment. It teamed up with high definition video hosting site Vimeo to create an experience which went beyond the borders of the usual flash player box, taking the traditional page takeover to a new level. People who went to Vimeo to view the Honda ad can press play to see the video and the whole page around the video also transforms. Just as the ad shows action taking place over a whole night until sunrise, so the background of the page goes completely black, blocking out all of the usual page inventory and comments. The animations created in the desert with the cars leak out into this expanded space. As dawn breaks in the ad, the background of the page also goes through the sunrise colours. Visit http://vimeo.com/4281939 to see the experience.
The work echoes that of Nintendo’s Wario YouTube ad, where the violence of the game knocks all of the comments and buttons off the web page.

French Fries making hands

GAS-X TABLET, 2009
Advertising Agency: Rivas Herrera/Y&R, Quito,Ecuador











LESS ORIGINAL
Burger King - 2008
Agency : Young & Rubicam (New Zealand)









LESS ORIGINAL
Mo’Men - 2008
Source : Adsoftheworld,
Agency : Strategies, Cairo (Egypt)

THE ORIGINAL?

Heinz Tomato Ketchup - 1999

Source : Cannes Lions Archive.

Agency : Young & Rubicam (Israel)

Word of Mouth Marketing (WOMM) visualised

Ball crashed on a car’s roof

THE ORIGINAL?

Nike ambient - 2004

Source : commercial archive

Agency : Ogilvy & Mather (Singapore)

LESS ORIGINAL
K-Swiss Roland Garros Ambient - 2008
Source : CB News,
Agency : Kassius (France)









LESS ORIGINAL
PGA Tour Superstore - 2008
Source : Cannes Lions Archive,
Agency : TheRichardsGroup Dallas (USA)

Disneyland :::A platform for children's dreams

BRAND OWNER:Disney
CATEGORY:Sport/Leisure
REGION:France
DATE:Apr 2007 - Jul 2007

Disney is famed for creating magical experiences for children, and wanted to do something special to celebrate the 15th anniversary of Disneyland in Paris in 2007. The 15th Anniversary Celebration was a year-long event held at the holiday resort.
Disney wanted to drive children to go to the amusement park and celebrate the landmark date. Disneyland wanted to create a platform where children could express their dreams and so commissioned a huge billboard featuring several Disney characters along with 2 LED screens; a long one across the top and a smaller, shield-shaped one in the centre.

The long screen at the top carried the message ‘dream like you have never dreamed before’ and the shield-shaped one carried the number 15.
A message to the side of the billboard read: “You too can send use your dreams via disneylandparis.com”. Visitors to www.disneylandparis.com could upload their photo along with a one-sentence dream.
Then the children’s dreams along with their faces were posted to the billboard. The child’s face would appear in the central shield and their dream would be posted to the long screen at the top of the billboard.

Heineken:::Design-your-own bottle

BRAND OWNER:Heineken International
CATEGORY: Drinks (alcoholic)
REGION:Netherlands
DATE: Apr 2009 - Dec 2008


Heineken wanted to extend its strategy of positioning the brand as one that helps socializing. It wanted to offer something unique to consumers that would turn the humble bottle of beer into a special occasion gift.
Heineken has created a site that allows people to design their own Heineken bottle. Visitors to http://www.jouwheineken.nl/ can choose from either the Quick Route or the Designers Route. The quick route offers a selection of bottle themes ranging from smiley faces to rainbows, to bicycles. Users can then also place their personal text on the bottle, adapting the font style, colour and size. They can then order their 6 pack to be delivered anywhere in the Netherlands. The designer route allows the more creative user to start from scratch, choosing a background, symbols and place multiple text boxes.

Users can then save their design and order it or even select someone else’s designer bottle and order that - all for € 15,95. The bottles are ready for giving as gifts within 5 working days. Users can also download their bottle design to their desktop, share it on social networking site Hyves or via email.

Advertising effectiveness , put into test [50 cars or 1 bus]

Steve Haslip — Hangerpak

The concept was fairly simple:

I buy t-shirts online and they always come wrinkled and I always run out of coat-hangers. So I designed a sustainable, reusable way to send and keep your t-shirts.

As you open the package you create a coat hanger.The packaging could be made from recycled material whether it is card or plastic and the only waste is the green tear-away tab.

The t-shirt seen here is from Threadless.

2009 BrandZ™ Top 100 Ranking

New York, New York, 29th April 2009 — the fourth annual BrandZ™ Top 100 Most Valuable Global Brands ranking published today by Millward Brown Optimor reveals that brands sustain their value, despite the tough economic environment.

2009 BrandZ™ Top 100 Ranking

View more presentations from Ayman Sarhan.

Best of Flickr

Mercedes enters the land of Narnia

BRAND OWNER:Mercedes-Benz
CATEGORY:Automotive
REGION:EMEA
DATE:Jul 2008 - May 2008

To celebrate a partnership between Mercedes and Disney’s movie series The Chronicles of Narnia, the auto brand sought a magical online experience that bridged the two brands and harnessed the pester power of children which can greatly influence parent car purchasing decisions. A limited edition of the Mercedes Viano designed to coincide with the release of the Narnia film featured independent screens, infrared headphones with game console connection, an iPod and multimedia reader.
Together they came up with an online communication platform at www.mercedes-benz.com/narnia.
The website was a 3D world willed with adventure and inspired by the second film in the series based on the CS Lewis novels, Prince Caspian.
The interactive website is a complex 3-D globe on which the user experiences their online adventure while travelling with the Mercedes Viano model of car. The car was positioned as a modern steed; the very best place for heroes. After an archery game, the user meets their new travelling companion in the deep, dark forest: the Viano. Users can also share the site with friends by entering their email, challenge the Narnians to an ear waving contest, upload a picture of themselves to be morphed into a mythical creature or watch a trailer of the film.
This was supported by an online banner campaign to support the launch of the website and drive traffic to it, featuring the headline ‘Beware! Enter at your own peril!’.
The site received over 100,000 visits, with an average dwell time of more than 5 minutes. The game also allowed for data capture of thousands of addresses.