BRAND OWNER:Microsoft Corporation
CATEGORY:Computers/Software
REGION:Global
DATE:Apr 2009 - Dec 2008
MEDIA OWNER:Twitter
Microsoft wanted to target those in the realms of micro-blogging, but specifically those business executives using Twitter as a way to position the brand as well suited to create business value through better collaboration.
Finding all of the business people on Twitter can be quite difficult, but Microsoft decided to sponsor a service that would address this problem.
The solution was ExecTweets, a programme which saw Microsoft sponsoring a page that collects Tweets from various executives. It opened up a business model for Twitter, which had until then not really found its commercial feet.
The service enables people to track what is on the minds of business executives including Bob Jeffrey at JWT, Facebook’s Mark Zuckerberg and Virgin’s Richard Branson. Microsoft paid to set up the page in return for getting Twitter approval and for promoting the site on Twitter itself.
The channel offers the capacity to find influencers by topic, view their conversation and engage with them, all within a single environment. You can also recommend new execs to follow, vote for interesting tweets and users, search through a tag cloud and follow @exectweets on Twitter.
Federated Media plans to launch similar programmes on Twitter with other clients.
LESS ORIGINAL
LESS ORIGINAL
The long screen at the top carried the message ‘dream like you have never dreamed before’ and the shield-shaped one carried the number 15. 
A message to the side of the billboard read: “You too can send use your dreams via disneylandparis.com”. Visitors to www.disneylandparis.com could upload their photo along with a one-sentence dream. 
Then the children’s dreams along with their faces were posted to the billboard. The child’s face would appear in the central shield and their dream would be posted to the long screen at the top of the billboard.
The concept was fairly simple: 
As you open the package you create a coat hanger.The packaging could be made from recycled material whether it is card or plastic and the only waste is the green tear-away tab. 
New York, New York, 29th April 2009 — the fourth annual BrandZ™ Top 100 Most Valuable Global Brands ranking published today by Millward Brown Optimor reveals that brands sustain their value, despite the tough economic environment. 
BRAND OWNER:Mercedes-Benz
The interactive website is a complex 3-D globe on which the user experiences their online adventure while travelling with the Mercedes Viano model of car. The car was positioned as a modern steed; the very best place for heroes. After an archery game, the user meets their new travelling companion in the deep, dark forest: the Viano. Users can also share the site with friends by entering their email, challenge the Narnians to an ear waving contest, upload a picture of themselves to be morphed into a mythical creature or watch a trailer of the film.
This was supported by an online banner campaign to support the launch of the website and drive traffic to it, featuring the headline ‘Beware! Enter at your own peril!’.
BRAND OWNER:Microsoft Corporation
The channel offers the capacity to find influencers by topic, view their conversation and engage with them, all within a single environment. You can also recommend new execs to follow, vote for interesting tweets and users, search through a tag cloud and follow @exectweets on Twitter.
