Two anonymous French students in their 20s recently donned niqābs and short shorts and strolled through the streets of Paris, making sure to hit several government ministry buildings. The women, one of whom is Muslim, call themselves "Niqabitches."
"We were not looking to attack or degrade the image of Muslim fundamentalists – each to their own – but rather to question politicians who voted for this law that we consider clearly unconstitutional," they said. "We want to de-dramatise the situation."
On the news Web site, rue89, the women, students in their 20s, write, “We asked ourselves: ‘How would the authorities react when faced with women wearing a burka and mini-shorts?’”
The French senate passed the law last month. It is due to go into effect early next year. A woman who chooses to defy the ban will receive a fine of 150 euros (£125) or a course of citizenship lessons, according to the Telegraph. A man who forces a woman to go veiled will be fined 30,000 euros and serve a jail term.
11.10.10
8.10.10
Brands recharged
I always looked at brands redesign as internal-external rejuvenation exercise where brands publicizes refreshed expressive attributes while maintaining core beliefs and values.
Brand are reflection to contemporary society wants, needs and hopes, they speak same language and dress same as well otherwise will disconnect and becomes absolute.
Brand viewpoint continues transmitting assures connection and interactivity , whatever tone of voice and graphic language for packaging, merchandise, clothing, and mobile apps or any expressions of the brand for off air, online use must clearly communicates what is the brand all about today and what aspire to be in the future.
29.9.10
Mission Possible: LOGO/ Identity relevance
Two municipalities — Gamvik and Lebesby — have come together to promote tourism to the peninsula and worked with Oslo-based Neue Design Studio to create an identity that, literally, reflects the nature of this destination: Visit Nordkyn.
The visual identity is based on two main ingredients; our newly developed payoff, "Where nature rules," and weather statistics from the Norwegian Meteorological Institute. A feed of weather statistics affects the logo to change when the direction of the wind or the temperature changes. On the website, the logo updates every five minutes. We developed a logo generator where Visit Nordkyn can download their logo to the exact weather conditions of that particular moment. Nordkyn is truly a place where nature rules, even over the visual identity.
Structure of the changing icon.
Colors cover a range of temperature from -25°C (-13°F) to 25°C (77°F).
Animation showing the logo changing direction and colors.
Sample iterations of the logo. Click image for bigger view.
The icon itself is deceivingly simple, with a single point that stretches in the direction the wind blows, giving it the appearance of extensive flexibility that, when paired with the muted rainbow of colors, makes it feel infinitely mutable. The typography goes almost unnoticed but provides just enough personality to make the logo feel scientific and official.
Stationery.
Business card.
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