Samsung Galaxy | SOS Island

Insight

Photos exist to capture important moments, but now more than ever, they also exist to show off what you are doing to the world. But if the photos you’re taking aren’t good enough, who are you going to impress?

Enter the Samsung GALAXY NX Camera and GALAXY S4 Zoom camera smartphone. These new Samsung connected cameras enable people to take amazing photos and immediately share them with social circles, just like your favourite smartphone. 

The benefit of picture quality is clear, but the problem is no one knows these better options for capturing and sharing unbelievable photos exist. Starcom MediaVest needed to show Millenials obsessed with sharing pics to gain social cred what the Samsung cameras could really do -- take pics that will make their friends’ mouths drop with envy.

Strategy

In this age of social media, the line between what is real and what is “reality” no longer exists. Today’s technological advancements enable us to seamlessly capture every beautiful moment of our lives, and share them with our world at the click of a button. While this offers our connections an unparalleled view into what we do, what we capture actually becomes vicarious life experiences for all of our friends.

As a result of this, experiences worth sharing have become our social currency. A unique experience is worth the world to a friend longing for an adventure they never imagined possible.

So when Samsung asks people to purchase GALAXY S4 Zoom and GALAXY NX Cameras, it is really asking them to be generous with their lives. To capture and share those meaningful moments; because those moments are likely just as meaningful to friends.

Execution

Samsung gave 16 people a chance to truly feel what it was like to experience “reality” by creating Samsung SOS Island, a real-time survival competition show set on an uncharted tropical island. Each contestant was chosen based on their application video posted to YouTube, social media influence and previous outdoor experiences. After an intensive week of training with survival expert Les Stroud, contestants were narrowed in half and relocated to the island to take part in team challenges aided by Samsung GALAXY S4 Zoom and GALAXY NX cameras.

Contestants captured the experience on the Samsung devices and immediately uploaded to their social network and Samsung’s followers to watch their journeys unfold online and vote for their favourite contender. Contestants participated in challenges like building a shelter, water purification and food foraging while they interacted with their followers on social media to drive more votes. After 12 challenges and 100,000 total unique votes, Graham Hughes was crowned the victor of SOS Island.

People watched the show online via the website and YouTube, on mobile and even on Xbox Live, making SOS Island a truly platform agnostic entertainment experience. Live streaming of challenges helped create deeper real time interaction with viewers. Plus, SMG leveraged Facebook, Twitter and YouTube in real time to drive conversations from the ground up, including a first-ever real time “Promoted-Tweet-in-Display” banner unit to give contestants’ tweets scale outside of Twitter. Other prominent publishers’ websites and influential blog sites helped create rich editorial content about the show, driving the conversation further.

Results

Through SOS Island, Samsung gave people the chance to experience something truly unique: a vivid and beautiful world through the connected capabilities of the GALAXY S4 Zoom and GALAXY NX camera. Before the island journey even started, it received 11,500 applications from over 132 countries around the globe before narrowing down to the 16 contestants, thanks to PR and social media campaigns. After the videos were distributed, nearly 18 million minutes were watched by viewers around the world. 

Plus, SOS Island resulted in enormous scale with nearly 4.1 billion total impressions globally and the earned media value received nearly doubled what was paid. Through 1.6 billion paid media impressions, 2.5 billion more impressions were earned through press coverage and social media postings from Samsung and the contestants. @SOSIsland was mentioned nearly 750,000 times on Twitter and through comments and likes on Facebook.

Now, people actually know about the cameras. Awareness rose by up to 12% in key markets.

BRAND:

Samsung Galaxy

BRAND OWNER:

Samsung

CATEGORIES:

Electronic Goods

Entertainment

REGION:

Australia

France

Germany

India

Indonesia

Italy

Korea, North

Korea, South

Malaysia

The Netherlands

Philippines

Russia

Singapore

South Africa

Spain

Sweden

Turkey

United Arab Emirates

United Kingdom

United States

DATE:

August - December 2013

AGENCY:

Starcom Mediavest

MEDIA CHANNEL:

Integrated,Mobile,Online

Samsung | Art from Space

Content today is very much a social experience for users of mobile devices. Everyone is looking for new and more interesting ways to discover, create, engage with and share content. It’s a form of both self-expression and validation among their social network.

Combining the features of both a smartphone and a tablet, Samsung’s Galaxy Note represented a new category in mobile devices. It was new to the market, and Samsung’s target. Starcom needed to bring the creative power of the Galaxy Note to life, showing Samsung’s audience all the new features and giving them a taste of the creative possibilities it offered, while building the brand’s presence in social media.

To do this, Starcom created an event for all Samsung fans, scaling it into a massive PR and social experience, in the form of a tribute to one of The Netherlands’ greatest heroes.

“ جوال “ شركة اتصالات فلسطين تطلق علامتها الجديدة "جوال.كل يوم جديد” و المسروقة من شعار شركة مايندشير للميديا

mindshareworld.com/ 

‫مرأة تطرد زوجها من البيت أمام كل التوانسة فالعاصمة‬ Via Tunisie Télécom

Innovative street stunt by Tunisie Télécom 

Samsung| The Golden Egg

Challenge

Samsung was about to launch the Galaxy SII and was looking for a partner that could help it reach out to its primary target group: mobile phone enthusiasts. This group was the earliest adapter of new technology. But that was the whole challenge: finding the correct content partner for generating the hype and sales for the Samsung SII.

Insight

The brand realised that game developer Rovia’s popular game Angry Birds would be the perfect fit to reach the TG. For Samsung, it was the perfect partnership, because Angry Birds enthusiasts were exactly the kind of mobile pioneers for whom it had tailored the new Galaxy SII.

Solution

In one of the deepest partnerships ever signed by Rovia, Samsung created a secret Golden Egg level which could only be unlocked by coming to Samsung’s co-branded site to find clues.

This was the first time that the wildly popular game had ever allowed a partner to reveal a secret new level to the game. It was also the broadest partnership ever agreed by the developer Rovio which helped Samsung to market directly to millions of Angry Birds’ biggest fans. 

It was just the sort of treasure hunt that die-hard fans loved to follow - and then to boast about when they had unlocked the level. The co-branded site was central to reaching players with detailed messages about the Galaxy SII.

Samsung excluded the Samsung logo from the secret Golden Egg level itself for fear of alienating players, but it gently reinforced the brand by using Galaxy SII colours and graphics throughout. 

And in a masterstroke that greatly extended the length of time users spent on the new level, this level came equipped with a special ‘low gravity’ environment as the Angry Birds were going into space. That meant it was challenging and frustratingly addictive even for veteran players, all of whom had to learn new tricks and techniques to progress.

Banner ads inside Angry Birds directed people to the Samsung site where they could find the clues to unlock the secret Golden Egg level. Samsung bought video pre-rolls and interstitial ads in which Angry Birds characters themselves told players where to go looking. Samsung promoted posts to the game’s Facebook and Twitter followers as well.

On the co-branded site, additional offerings were made to users such as competitions to win Angry Birds toys and merchandise.

Results

The discovery of the secret level generated so much internet chatter that it wasn’t just fans who shared tips on social networks, but also technology journalists who reported on the phenomenon. 

Nearly half a million users came to the co-branded site to pick up the clues that would unlock the secret Golden Egg level and almost 15,000 clicked through to the Galaxy SII product page to learn more. 

The game level itself was played 1.6 million times by the time the promotional activity ended. 69% of players said the level made them think of the Galaxy SII. Brand awareness jumped 10% after the campaign period and purchase intent jumped 4%.

BRAND:

Samsung Mobile

BRAND OWNER:

Samsung

CATEGORY:

Telecoms/Mobile

REGION:

Australia

Austria

France

Germany

Indonesia

Italy

Singapore

Spain

Switzerland

United Kingdom

DATE:

July - August 2011

AGENCY:

Starcom

MEDIA CHANNEL:

Branded Content,Experiential,Digital,Mobile,Online,PR,Print,Retail/POS,Sponsorship,TV

RIM: BlackBerry Unveils BB10

Any doubt that the BlackBerry 10 is central to the survival of Research In Motion was likely erased on Wednesday as the company not only unveiled its new operating system and phones, but changed its corporate name to "BlackBerry," too. "We have a fantastic brand, BlackBerry, and we are known as such all over the world, except in North America," CMO Frank Boulben said in a video interview at the launch. "We wanted to take full advantage of that global, iconic brand."
"We have redefined ourselves inside and out," said CEO Thorsten Heins, speaking to launch events held across the globe from New York to Jakarta. "RIM becomes BlackBerry. It is one brand, it is one promise." He declined to specify the company's marketing spend for the corporate rebrand and a global launch of BlackBerry 10 that includes Sunday's Super Bowl ad buy, but characterized it as in the "hundreds of million dollars."







Along with a radically different operating system, the company introduced two new phones — the keyboard-equipped Q10 and the touch-screen Z10 — which employ a gesture-based interface similar to Apple's pioneering iPhone. Yet the new BlackBerry OS offers a host of distinct features.
"Flow," for instance, allows users to move between apps with the mere swipe of a finger, while "Balance" partitions users' work and personal worlds into two distinct environments, keeping data and messages in each from intermingling. 




Both phones sport a sharp 4.2-inch screen display and sports 16 gigabytes of storage, a memory-card slot for expansion and front and back cameras that record in high definition (1080p back, 720p front). Popular BlackBerry Message software enables free phone and video calls while screencasting.
Other features include Story Maker, which automatically grabs photos and turns them into videos with music, and an ability to "learn" and mimic users' writing patterns. Time Shift, its photo software, allows selections to be made from a series of quickly shot images.
BlackBerry 10 will launch with 70,000 apps including Angry Birds, Skype, Yelp, Twitter, Spotify, Foursquare, Dropbox, the New York Times and Amazon Kindle, while noticeably missing are Netflix, Draw Something, Pinterest, Hipstamatic, Instagram and major airline and bank apps. 



Also on offer with the new Z10 and Q10, a vast range of entertainment options, including an integrated solution for music, movies and TV shows, with major content partners including Walt Disney Studios and Sony Pictures, Universal Music and Warner Music Group.

The Z10 will not be available in the U.S. until March, while the United Kingdom will be able to purchase it Thursday, Canada on Feb. 5 and the United Arab Emirates on Feb. 10. Verizon will sell it for $199 on a two-year agreement, with other carriers like AT&T and T-Mobile expected to offer similar deals.
Release dates and a price for the Q10 were not given on Wednesday. Asked about the delay in rolling out the phone in the U.S., 



"I really do believe that the consumer market as a whole is ready for something new," said Kevin Burden, head of mobility at Strategy Analytics, ahead of the BB10 reveal. "I have to believe that there is some level of user fatigue that plays into the longevity of some of these platforms," he added, referring to Google Inc.'s Android and Apple's iOS, which are both more than five years old. "RIM is probably timing it right.

Happy National Day From Zain – Flashmob

Behind The Scenes

Apple and Samsung fights over an 8 years old girl

A war just brook between Apple and Samsung over an 8 years old girl ???


The cute face

Samsung Galaxy Tap Ad

Apple Iphone Ad

Philips Wake-up Light| 'Make me a morning person'

Marketers like dealing with universal human truths. You can normally rely on the insight section of a case study to feature phrases such like “people like to upload and share content”, “visitors want to engage with their favourite brands” and the awards-season favourite: “Young people love music”.

Another universal truth, and one that has been recognised by Philips, is that people generally dislike getting up in the morning. Philips has attempted to offer an alternative to early morning alarm clock in the shape of its Wake-up Light, a kind of bedside lamp that supposedly mimics the effect of a natural sunrise.

Philips recognised that people generally dislike getting up in the morning. Philips has attempted to offer an alternative to early morning alarm clock in the shape of its Wake-up Light, a kind of bedside lamp that supposedly mimics the effect of a natural sunrise.

The light was tested last year in the Norwegian town of Longyearbyen, where there is no sunshine for three months of the year, and its effect on the community was recorded in an excellent short film by Doug Pray. But while the lamp had demonstrated its effectiveness in the Arctic, a more relevant angle was required for the European consumer.

The 'make me a morning person' campaign kicks off late-September with a recruitment drive to search for the world's worst grumps, snoozers and zombies. Consumers can nominate themselves, their friends and family, or even a colleague, on Facebook to take part in the challenge. They can also take a quiz on Facebook to find out which of the seven morning types they are - The Grump, The Grunter, The Snoozer, The Zombie, The Corpse, The Early Bird or The Chirpy. Hundreds of entrants will then be selected to receive a Philips Wake-up Light and take part in the 21 day challenge.

The social experiment

From mid-October 2011, participants of the challenge will chart their progress via the dedicated iPhone 'Wake-app' that has mini-games to test them on alertness, mood and ease of getting out of bed, and will determine whether a 'non morning person' has truly become a 'morning person' by waking up naturally with the Philips Wake-up Light. The mini-games were designed with the help of Philips light therapy experts and the Wake-app is the first consumer-facing app to feature tests undertaken in sleep laboratories and clinical studies. Non-participants can also download the free iPhone app and take the challenge themselves.

The Longyearbyen experiment

Results

Full results to follow. Campaign launches across October 2011.

External links:

Facebook Wake-up Light app: http://apps.facebook.com/wakeupchallenge(6/10/11: not live yet)

BRAND: Philips

BRAND OWNER: Philips

CATEGORY: Electronic Goods

REGION: The Netherlands

DATE: September - October 2011

AGENCY: Tribal DDB

MEDIA CHANNEL: Experiential,Online,PR

Sony Cyber-shot |Photos Better Panoramic

Sony’s Cyber-Shot digital camera, with its capacity for panoramic sweep, is presented in a print and television advertising campaign featuring Albert Einstein and Marilyn Monroe. The famous photograph of Einstein’s tongue, taken by UPI photographer Arthur Sasse in 1951, is given a new take with the addition of envelopes and postmen. A photograph of Marilyn Monroe, taken at the home of Laurence Olivier and Vivien Leigh in 1956, is placed in the context of a car accident. Click on the images below to see the full ads. The ads, originally shown in Spanish, are embedded here with English language voiceovers.

See the Spanish version.

See the Spanish version.

Credits

The Panoramic campaign was developed at Del Campo Nazca Saatchi & Saatchi, Buenos Aires, by executive creative directors Maxi Itzkoff, Mariano Serkin, creative directors Diego Medvedocky and Ignacio Ferioli, art directors Ignacio Ferioli and Mariano Espagnol, copywriter Diego Medvedocky, agency producers Adrian Aspani, Ezequiel Ortiz, account team Joseph Baide, Ana Bogni, Reinier Suárez, and Josefina Tuzinkevicz, working with Sony marketing team Kim Allard and Takashi Ashida.Filming was shot by director/photographer Marcelo Burgos via Garlic with executive producers Alvaro Gorospe and Irene Nuñez Palma. Post production was done at Serena. Sound was designed at Sonomedia. Music was produced at Swing Musica.

هاي قلة حيا و سرقه علي عينك يا تاجر من بنك الاسكان.... الله يقرفقوا فضحتونا... السرقه تكون بالعقل مش هيك

هاي قلة حيا و سرقه علي عينك يا تاجر من بنك الاسكان.... الله يقرفقوا فضحتونا... السرقه تكون بالعقل مش هيك...

  اعلان بنك الاسكان المنسوخ

 

Agency: Promoseven Kroma

Client: Future Vision Productions

Director: Bilal Alsurri

Post-Production: Nine Productions

Music: Qasim Sabonji

اعلان فودافون الاصلي

 

Samsung S1 Mini HDD: Data Migration

Advertising Agency: Impact BBDO, Dubai, United Arab Emirates
Executive Creative Director: Fouad Abdel Malak
Creative Director / Copywriter: Amit Kapoor
Associate Creative Director: Dinesh Tharippa
Art Director: Dinesh Tharippa
Digital Artist: Byju Ravindran
Image Library: Corbis, Photolibrary
Group Account Director: Claude Checrallah
Account Manager: Sirine Tueni
Marketing Coordinator: Nayla Mouawad
CEO: Eddy Cherfan
Group Marketing Director: Georges Azar

Nokia N8 now with panorama.

• Adverising Agency: JWT, Gurgaon, India
• Chief Creative Officer_ Adrian Miller
• Executive Creative Director_ Priti Kapur
• Creative Director: Anupama Ramaswamy, Simran Sahni
• Art Director: Nishit Shankar
• Copywriter: Amish Sabharwal

Competition Centric strategy [ MOBILY /STC rivalry war]

Consumer-Centric strategy

There are a many companies especially those in the Consumer Package Goods (CPG) market that adopt the theory of running their business centered on Consumer, Shopper & Retailer needs. Their Marketing departments spend quality time looking for "Growth Opportunities" in their categories by identifying relevant insights (both mindsets and behaviors) on their target Consumers, Shoppers and retail partners. These Growth Opportunities emerge from changes in market trends, segment dynamics changing and also internal brand or operational business challenges. The Marketing team can then prioritize these Growth Opportunities and begin to develop strategies to exploit the opportunities that could include new or adapted products, services as well as changes to the 7Ps.

Competition-Centric strategy

Eroding Shopper Loyalty is result of:

• Changing tastes and lifestyles
• Fickle and demanding shoppers
• Ever-growing number of choices in the marketplace
• Shorter product life cycles
• Misalignment of prices with shopper needs and wants
• Little or no consumer loyalty to retailers
• Declining market share and gross margin losses
• Channel leakage due to retail channel blurring
• The impact of “big-box discounters”
• Vendor-led rather than retailer-led negotiations
• Fast-changing global economy that impacts both retailers and shoppers

STC Brand needs to dig deeper. They need to turn their perspective from inside-out to outside-in in order to get the depth and breadth of the insight they need to be truly customer centric.

Today's markets are places of conversation, connection and interaction. They are places where customers seek information and share their ideas and opinions. Customer-centric brands not only accept this shift, but embrace it by collaborating with their customers to define, create and deliver value.

So. What STC trying to establish with this ad???

And the reply came fast …Mobily thanks STC for exposing knockoff broadband device and urges it’s clients to look for Mobily original logo when purchase!!!!

But This is how all started, get internet without disconnection or wires..

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Update 10/2009, Hurry up and order your DSL from STC, you might have it when your-newly born baby- in university ... oops All operators are busy

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Update 12/1/2011

consumer point of view 

Celcom Broadband| Selling connectivity

Selling connectivity was seen as an easy task as i over and over again discussed with some creative heads... think again the shit advertised by STC, DU, Mobily is not creative. Wake up and please stop using ready made victor icons of social media.

Celcom Broadband connects users to the Internet wherever they are and whenever they want with ease. The use of paper projected from the dongle portrays an endless world of fun and limitless imagination, sending the message of the products ability to deliver the fastest speed, widest coverage and the most entertaining contents anytime, anywhere.

Content

Plug in. Watch away.

Coverage

Plug in. Far out.

Speed

Plug in. Blast off.

Advertising Agency: M&C Saatchi, Kuala Lumpur, Malaysia
Creative Directors: Henry Yap, Jeff Ooi
Art Director: James Seet
Copywriter: Casey Loh
Illustrators: James Seet, Pui Fun Tham, Violet Tan
Photographer: PASHE Studio
Published: 2009