This print ad from The German Road Safety Organization (DVW) aims to show the importance of wearing seat belts while driving. The message has been conveyed clearly through the meticulous way of art-direction. DVW is an organization which has been working towards greater safety and fewer accidents on Germany’s roads for over 85 years. This print ad aims to bring this message home to German car drivers. The copy reads-Buckling up can save lives.
CREDITS Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany Managing Director: Niels Alzen Creative Director: Alexander Hansen Art Director: Pia Niehues Copywriter: Leander Schmalfuß Graphics: Stephanie Blaschk, Sebastian Jahrmarkt Photographer: Bsmart Stockholm, Johannes Pöttgens Managing Director: Raphael Brinkert Management Supervisor: Bastian Kühl Junior Account Manager: Holger Hansen Consultant: Jens Lange
One in Nine is a non profit organization in Israel dedicated to make awareness of breast cancer. The name compels further reading of the startling statistics that one in every nine women in Israel will be forced to cope with breast cancer during her lifetime. This campaign for One in Nine, developed by McCann Erickson, Tel Aviv, aims to tell women that they should be more cautious about the attack of breast cancer disease and gives a message that early detection can prevent the disease. As part of this initiative, they launched the campaign in association with several daily newspapers. They took the horoscope page and moved the reading for the Cancer sign several pages back, so that the reader would discover the cancer horoscope earlier than usual. The campaign was signed with “Early detection of cancer can save lives. Get yourself tested”. The campaign is sure to grab the necessary attention. But, there is a slight problem of misleading the readers from what they actually intend to read. Considering the magnitude of the subject, we can leave it. Right?
CREDITS Agency:McCann Erickson, Tel Aviv, Israel VP Creative: Eldad Weinberger Creative Director: Ido Ben Dor, Sigal Abudy, Meiran Pachman Art Director: Guy Laufer Copywriter: Ido Mymon VP Accounts: Hagar Barzelai Account Supervisor: Alona Dekel
The third annual State of Union Undress today on PETA.org, exactly one week before President Obama's official address to the nation. In this arousing video, a sexy vegetarian PETA member performs a sultry striptease in front of an American flag while exposing the naked truth behind PETA's victories for animals in 2009.
Marissa Lewis, the striking activist featured in this video, says "While the deficit goes up, our fight for animals goes on … and when necessary, our shirts come off." Marissa proceeds to remove her blouse amid wild applause from some famous U.S. politicians. But that's not all! She also removes her stockings, skirt, and finally her underwear while she details some of PETA's achievements from the past year.
BeatBullying marked the launch of CyberMentors in March 2009 with a UK-wide print advertising campaign warning about the link between text bullying and teen suicide. Three images show young people affected by hanging, a slit wrist and drug overdose, in each case portrayed with denigrating words. The campaign aims to promote a new social networking site CyberMentors, as the next step to educate victims that there is help available and for the bullies to understand that they can change.
The concept began with a series of detailed focus groups with 11-18-year-old males and females from a representative cross-sample of backgrounds to ask what bullying really is like today both from the victim and bully’s perspective. The campaign, which features silhouetted imagery of a young person that appears to have committed suicide from the sustained barrage of bullying taunts in youth language, aims to educate victims that there is help available at www.cybermentors.org.uk, and bullies on what the impact of their actions could ultimately be. Research done by BeatBullying in the UK showed that 56% of young people (in a sample of 2000 young people between the ages of 11 and 18) admit to having, at some point, been involved in bullying. The most common bullying methods were a hurtful message to a victim (26 per cent), spreading rumours (16 per cent), and editing a picture (15 per cent). Eight percent of this group had either filmed bullying or sent an offensive video clip about someone to their friends.” CyberMentors, cybermentors.org.uk, is the first nationwide online peer-mentoring social networking site for young people, and is manned by over 700 fully trained CyberMentors and Beatbullying cyber councillors.
Credits
The Words Can Kill campaign was developed at M&C Saatchi, London, by creative director Graham Fink, art director Alex Taylor, copywriter Orlando Warner, planner Howard Miller, account director Sadie Clark, and designer/typographer Jonathan Muddell, with Beatbullying head of communications Sherry Adhami. Media was handled by Walker Media.
Cesviamo (www.cesviamo.org) is an italian social network created by Cesvi, a non-profit cooperation and development organization of social utility. The basic idea of the network is very simple: you can make a bet envolving all your friends in order to raise money for social issues. In this case, they had 3 goals: to increase the awareness of the website, to explain how the social network works turning fundraising into “funraising”, and to make people – and above all students – more conscious about AIDS, an actual and vivid issue. So they launched the biggest bet ever: the “Condom Mob” – 100 young person in a condom against AIDS! The word of mouth has grown up trough the main social networks (facebook, twitter, friendfeed) and the event took place inside two italian universities: the first one in Milan, well known for communication studies, and the other one in Genoa, specialized in medical studies. The result was beyond their expectations! In the first case they managed to reach 223 person entering the condom, while in the second case the person involved was 230! The media coverage of the campaign was and still it is beeing impressive (tv, radio, magazines, social networks and hundreds of website and blogs). In the end the bet was won, and Cesvi saved the life of a child in Africa preventing him from AIDS (in detail, Cesvi supplied a complete therapy that reduces nearly 100% the risk of aids transmission from a HIV positive mother to her child).
Nike has launched (Nike) Red in thirteen countries around the world, a campaign timed to coincide with World AIDS Day. The Nike (Product) RED laces are designed to fight AIDS in Africa, with 100% of the profits going to the Global Fund and to Nike football-based programs.
(RED)™ is a simple idea that transforms our collective power as shoppers into a financial force that helps those affected by HIV in Africa. To date, $140 million has been generated and 4 million people have been helped through Global Fund programs that (RED) supports. When you choose to buy products from (RED) partner companies up to 50% of the profit goes towards eliminating AIDS in Africa. Joinred.com.
Here in Australia it’s now December 3, two days after World AIDS Day. The campaign has been picked up by a large number of organisations, brands and web sites. Twitter turned red in honour of the day, in collaboration with Product Red. The Inspiration Room Daily site has gone red. Google has a special page for the day. The red ribbon is everywhere. It’s all part of a much larger campaign, run over many years, to uphold a commitment to reach universal access to HIV prevention, treatment, care and support. The World AIDS Campaign has released four posters and two postcards that pick up that commitment to human rights.
World AIDS Day Beginning
The World AIDS Day concept was developed in 1987 by James W. Bunn and Thomas Netter, two public information officers for the Global Programme on AIDS at the World Health Organization in Geneva, Switzerland. The campaign was picked up and promoted by Dr. Jonathan Mann, Director of the Global Programme on AIDS (now known as UNAIDS), with the first World AIDS Day held on 1 December 1998.
Bunn suggested the date of December 1st to ensure coverage by western news media, something he believed was vital to the success of World AIDS Day. He felt that because 1988 was an election year in the U.S. media outlets would be weary of their post-election coverage and eager to find a fresh story to cover. Bunn and Netter felt that December 1 was long enough after the election and soon enough before the Christmas holidays that it was, in effect, a dead spot in the news calendar and thus perfect timing for World AIDS Day.
Fuck You Aids! It means exactly it: to fuck the HIV. Rather, to anticipate his transmission. Because if at the moment of supporting sexual relations we use ALWAYS condom, we will kill to the AIDS and to other sexually transmitted diseases. The AIDS is BAD it respects no age, sex, nor religion or social class. It is aggressive, virulent and bad-mannered. Such a complex problematics, full of edges that to interpret and factors of diverse nature that to neutralize deserves a simple, direct and forceful response. Because of it, we are going to treat to the AIDS like it deserves, giving him a good dose of his own medicine.
SOLUTION: Contrastrategy: instead of realizing the unique and weak graphical piece… we extend the pre-established diffusion, adding channels or means of diffusion and applying the message in a real sweep 360º.
For it, we design a universally strong concept that includes an integral campaign and of length crossed of prevención/concienciación governed under the unique phrase that says our worse desire to the disease: that Fuck You AIDS! This way and only this way: hating it and wishing the worst thing him, we will be conscious of using condoms whenever we support sexual relations of risk and will create again the habit of use that so much and damage it will cause him to the disease.
Tittle : Fuck You Aids!
Target: Young extended public of varied buying power
Advertising Agency :acHe, Barcelona, Spain
Creative Director: Diego Otero Rodríguez
H1N1 flu (also known as "swine flu") is a new influenza virus causing illness in people.
This virus is spreading from person-to-person worldwide.
The epidemic has been sweeping the globe and has everyone taking more pre-cautions than usual.
Boston Public Health Commission.
Swine Flu in the stateside city remains a serious concern for health authorities with the first H1N1 influenza death only recently reported.
The path taken by health officials couldn’t be further than that taken in the UK. Rather than roping in authoritative voices straight from the Royal Shakespeare Company, they have turned to an entertainer of another ilk.
Let is introduce you to Ethan ‘Smizzy’ McCoy featuring Boston Bones. The rapper stars in a music video that fronts the PSA campaign for the Boston Public Health Commission.
Opening credits for the work appear in a tongue-in-cheek network music channel format, informing viewers that the track ‘Talkin' 'bout the flu’ comes from the album, BPHC Greatest Hits.
Smizzy then goes on to list the unpleasant effects of the disease before telling us how considerate he’s being to his ladeee.
“I’ll sneeze in my sleeve for you. I’ll take four days off work to recoup,” he tells us. “If these symptoms are true, then I might have the flu.”
The video has aired in local cinemas and on youth friendly Comcast stations BET, MTV, FX, and NICK.
To reach ‘at risk’ young people further the authorities are also tapping in to the social media channels of YouTube, Twitter and Facebook.
Admittedly the song is not going to win a Grammy and the video will hardly be in the MTV VMA’s.
But the approach seems to have paid off, with positive response postings on Facebook… from the very people they were trying to reach. Job done, we’d say.
See the ‘Talkin' 'bout the flu’ video by playing it below.
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Retailer ad| SHARP Air purifier| “Makes your house safer”
Creative Director : Mazen Dbouk [Kuwait 2009]
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Telenet| Replace the handshake with the airshake |
Telecommunications giant Telenet proposes that we replace the handshake with the airshake. From their microsite: “…we desperately need a new way of greeting each other, since greeting is the cornerstone of our social and political life. It’s a sign of mutual respect, friendship and equality. As of today we propose to replace the firm handshake by an airshake, that’s a handshake without touching one another.” So concerned are they, they even created a short video demonstration with Jarabe Tapatio—aka the Mexican Hat Dance—as the soundtrack. Jump for the video, via ad agency: Duval Guillaume in Brussels.
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H1N1 Flu prevention: Fire the Flu, 1
Fire the Flu viral video
Martin Williams did this as an internal message about the flu but then they decided lots of people could benefit from it, so they are making it available to anyone to use free of charge. Spread the word, not the flu.
Here it the site: http://Firetheflu.com
Art Director: David Richardson Copywriter: Karen McKinley Illustrator: Volt Studios
Sound Design/Mix: Babble-ON
Voice Talent: Mark Bradley
Aired: October 2009
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Swine influenza (also called Pig influenza, swine flu, hog flu and pig flu) is an infection by any one of several types of swine influenza virus. Swine influenza virus (SIV) orS-OIV (swine-origin influenza virus) is any strain of the influenza family of viruses that is endemic in pigs. As of 2009, the known SIV strains include influenza C and the subtypes of influenza A known as H1N1, H1N2, H3N1, H3N2, and H2N3.
Swine influenza virus is common throughout pig populations worldwide. Transmission of the virus from pigs to humans is not common and does not always lead to human influenza, often resulting only in the production of antibodies in the blood. If transmission does cause human influenza, it is called zoonotic swine flu. People with regular exposure to pigs are at increased risk of swine flu infection. The meat of an infected animal poses no risk of infection when properly cooked.
During the mid-20th century, identification of influenza subtypes became possible, allowing accurate diagnosis of transmission to humans. Since then, only 50 such transmissions have been confirmed. These strains of swine flu rarely pass from human to human. Symptoms of zoonotic swine flu in humans are similar to those of influenza and of influenza-like illness in general, namely chills, fever, sore throat, muscle pains, severe headache, coughing, weakness and general discomfort.
Advertising Agency: Trampolim Comunicação, João Pessoa, Brazil
Creative Director: Bob Ferraz
Art Director / Illustrator / Photographer: Gustavo Frazão
Copywriter: Bob Ferraz
Released: June 2009
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Tulipán Condoms: Bra
Keep taking care.
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Creative Director: Martin Mercado
Head of Art: Demian Veleda
Art Director: Ivan Zimmermann
Copywriter: Benjamin Tornquist
Photographer: Juan Mathe / Argentinafoto
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Vick: Boogers
Shoulda used Vicks. NyQuil is #1 pharmacist recommended. Available at your local supercenter.
Advertising Agency: Saatchi & Saatchi X, Springdale, USA
Executive Creative Director: Dan Streety
Creative Director: Andy Tyer
Art Director: Vincent Straszewski
Copywriter: Sean O'Dell
Designer: Justin V. Leland
Released: December 2008
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Suffering consequences| Brazil
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Levi's Kids: Pigs
Advertising Agency: BBH Asia Pacific
Executive Regional Creative Director: Steve Elrick
Creative Director: Todd Waldron
Art Director: Eirma Webster
Copywriter: Angie Featherstone
Illustrator: Tye Sok Kuan
Visualisers: Ken Lee, Heng Loong Loh
Account Management: Frances Great, Lesley-Anne John
Production: Asmanic Yang, D'or Tey
Published: March 2009
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Greenpeace: Forest denudation
New type viruses appear continuously because the nature is revenged on humans for forest denudation.
Advertising Agency: Shanghai J&J Advertising Co.,Ltd Shanghai China
Creative Director: Aaron Cheng
Art Directors: Apple Lee, Wang Xing
Copywriters: Zhang Yunfan, Chen Rui
Retoucher: David Wang
Published: January 2009
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Beware of the H1N1 flu social campaign
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Movistar: Face mask
This was done at Buenos Aires for the cell-phone company "Movistar" during July. The idea was to do something to break through all the media paranoia after the A-Flu that the world is facing.
Advertising Agency: Publicis Graffiti, Buenos Aires, Argentina
Creative Directors: Diego Sánchez, Diego Livachoff
Art Director: Fernando Errecaborde
Copywriter: Fernando Bozzoletti
Account Director: Paula Santambroggio
Producer: Marcelo Orueta.
Released: July 2009
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STAY SAFE< STAY HEALTHY
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prevention saves the economy
" Prevention Saves our economy
Influenza spreads between humans through coughing or sneezing and people touching something with the virus on it and then touching their own nose or mouth. Recommendations to prevent spread of the virus among humans include using standard infection control against influenza. This includes frequent washing of hands with soap and water or with alcohol-based hand sanitizers, especially after being out in public. Social distancing from other people who might be infected reduce the possibility of being infected. Help reducing the number of people infected, help your country’s economy."
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Grupo Imagen: Mask
We do not need to kiss each other to feel our support / breath. (in spanish the Word “aliento” means breath and also support)
Advertising Agency: Labase Mèxico Creative Directors: Andrés Cedillo, Candy Crudele Art Directors: Luis Amador, Joss Díaz, Erika Malagón Copywriters: Armando Plascencia, Denise Arvizu, Victor Acuña Other additional credits: Vilma Barreras, Jorge Morales, Sergio Larios, Fredy Rivas. Released: May 2009
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Swine Flu Logos
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Handi-C hand sanitizer: Protect your hands from H1N1
Advertising Agency: Far East DDB, Bangkok, Thailand Creative Director: Gongpan Uphathumprungpong Art Director: Suksiri Intarawongchote, Pas Kiranuchitpong Copywriter: Gongpan Uphathumprungpong, Pitipong Pattarawallakul Photographer: Anuchai Secharunputong Retoucher: Remix Studio
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High risk? Get Vaccinated!
Minister Narace Calls On High Risk Groups To Be Vaccinated
Who are the Priority High Risk Groups for H1N1 Vaccination
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