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chatroulette.com| Strangers attract

It's sick and sad video chat site...is a NEW social network.Not the old concepts — no name, place, likes or dislikes. Nothing to buy. Nothing but encounters. Funny, but totally useless..NOT for the faint of heart..

chat roulette from Casey Neistat on Vimeo.

If someone doesn’t strike your fancy, F9 him and move on.

In this part of the world we grow- digitally- with similar concepts wiped and outperformed by facebook. Chat channels and forums were the buzz those times for you to hide and be whom ever you want to , express the most extreme ideas and live your wild fancies in a random manner.

A website created by a Russian teenager allowing random strangers to talk face to face via webcam has attracted worldwide attention, It is a new social medium and an opportunity to stumble into strangers peer randomly and accidently but first you will need to ignore most other users until you find someone you find interesting or compelling. 

Chatroulette, which was created in November last year by 17 year old Andrey Ternovskiy, has been described by some observers as voyeuristic,frightening, and surreal. however it is amazing how quickly it caught on: it’s leaped from 300 users in December to over 20,000 per day. The creator literally funds all expenses for the site with four tiny ad links.

9 Ways to Market Your Business Via Chat Roulette

Chat Roulette is a service that allows users with webcams to randomly chat with each other under the protection of anonymity. If a user doesn’t like the person they’re chatting with, he or she can click the “next” button and immediately sync with someone else. Those who use the service know that with each press of this button brings a new surprise. People dressed in costumes, puppets, talking, sexual-act performing deviants and masked-chatters can all be found among the regular chat community, making the experience unpredictable and exciting. Aside from chatting with random people, Chat Roulette can also be used to promote your business, because any service that provides free access to tens of thousands of people can be used to your advantage. And, with a little creativity you can use Chat Roulette to spread your message to anyone willing to listen. Here are some suggested angles:

Wear Your Company’s T-Shirt

(s0urce)

This may not be the most responsive marketing strategy for your business, but there are several good reasons to give it a shot. If you are hanging out on ChatRoulette, you probably aren’t doing anything extremely productive at the moment, so any amount of exposure you can give your company is valuable. A simple, boring tee-shirt with your corporate logo on it won’t work however, Chat Roulette users are used to seeing some pretty surprising things from other users. Instead, try to make your company’s shirt funny, sexy, outlandish and/or attention-grabbing so that your chat buddies will ask about it. This is a great way to give a quick plug for your company before trading off to the next chat partner.

Go For Shock Value

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It isn’t easy to shock seasoned Chat Roulette users. Anyone who has spent more than an hour on the service knows that there are some odd characters using this service. In a way, this is part of the excitement, and many have come to expect shocking content to manifest in the partner cam. If you are trying to spread the word about your new company, try a shock-value approach on Chat Roulette. Note: Use some discretion. Dressing in a costume (such as a giant cow) or doing other non-perverted, offbeat things can entice users to strike up a conversation with you. Just think about the guy that was got all of that attention for his piano-freestylin’ earlier this week. Just think about what a golden opportunity that was to promote a brand.

Try A Subtle Approach

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While shock value is definitely a big part of the Chat Roulette experience, some users aren’t interested in overt nudity or demon-robot masks. Instead, some chatters just feel like connecting with someone interesting. If creating humorous and surprising scenes on your end of the webcam isn’t something you’re very comfortable doing, perhaps try simply chatting with people about normal stuff. Once you have established a good back-and-forth conversation, casually bring up your company and explain what it is you offer. You wouldn’t walk into a networking event wearing your ComiCon get-up, so maybe the ‘regular guy’ approach could work here too. The fact of the matter is that people like doing business with people that they like, so this approach cannot be altogether ignored.

Offer Incentives

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It’s safe to say that most people on Chat Roulette are bored and just looking for a way to pass the time (or to expose express themselves). I’m thinking that most users would welcome the opportunity to do something more exciting. A great way to spread awareness of your company is to offer an incentive for Chat Rouletters to visit your company’s website. As an example, set up a system where every person who goes to your site and fills out a brief survey or offer page gets entered into a raffle to win a nice prize at the end of the week. Arguably, many people on Chat Roulette would rather spend five minutes on your website in hopes of winning a laptop than chatting with another random stranger. And if it works, you’ve just untapped an interesting new source of lead gen.

Run A Still Ad All Day

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Thought about display advertising, but just haven’t found the budget for it yet? Well, Chat Roulette does not require that you be in front of your webcam, only that your webcam be enabled. If you have a spare computer at home or in the office, you can use Chat Roulette as a 24/7 advertising platform. While, most people might simply ‘next’ your ad, I’d venture to say that some would be curious to see what the advertised website is all about. Because, if curiosity killed the cat, you can consider Chat Roulette a pet cemetery.

So if you have some downtime, try creating a promotional poster and position it in front of the spare computer’s webcam so that it takes up the entire frame. Then simply connect to Chat Roulette and walk away. All day and night, people will be randomly  be forced to look at your cam (if only for a second), and your advertisement will be shown. The more humorous or shocking you can make your ad, the better chance it has of making an impact. Be sure to include a website URL at the bottom. And, if you operate an e-commerce site, for example, don’t be afraid to throw a coupon code on there so you can track conversions.

Offer Free Trials

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Using a method similar to that mentioned above, you can use the Chat Roulette system to offer free trials to any interested chatters. Perhaps your company offers a paid Internet service, such as file hosting or music downloads. Simply develop a free trial registration code and print it nice and big on a promotional poster. Next, focus the webcam on the poster and connect. There’s no telling how many people will be connected at random to your camera, but just as with the coupon code idea mentioned above,  you will be able to measure how successful this is, based on how many people sign up. Remember, people like free things.

Hire A Sales Staff To Pitch People

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Chat Roulette provides sales people with a whole new way to look at sales. Each webcam is like a new door to knock on, and with tens of thousands of people using the service at any given time, your sales team has a large audience to work with. Allow your salesmen liberal creative license, as Chat Roulette marketing probably will not merit a simple sales script. It’s also a good idea to brief them about the type of people they can expect to encounter on the site. For those who believe in ‘baptism by fire’ you can ignore this step, but don’t be surprised by a high turnover rate.

Ultimately, your sales people should aim to connect with as many webcams as possible and get users interested in what your company has to offer. Due to the nature of Chat Roulette, this method might work best with services such as online dating, Internet gaming software and social networking – but don’t let us stop you from trying other things.

Be Vague And Intriguing

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Sometimes vague and mysterious messages attract curious attention. The marketing behind The Matrix illustrates this point beautifully. When the movie was released in 1999, most commercials and billboard ads revealed very little of the actual movie, choosing instead to show green numbers flying over a black background and asking the question, “What is the Matrix?” These ads helped sell out theaters nationwide, as people were dying to learn just what The Matrix was all about. You can use a similar strategy with Chat Roulette. Rather than sitting in front of your camera and talking to people, try filming something very strange and thought provoking, and playing it on repeat in front of your webcam. Include your website URL, but do not reveal too much . This strategy will likely attract people looking to learn more about what they have just witnessed. If nothing else, it might serve as a nice break from their having to quickly hit the ‘next’ button.

Experiment With Audio Ads

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Chat Roulette allows the user to turn his or her webcam off and broadcast only audio. Try recording an audio advertisement for your company and broadcasting it on repeat over the service. If you want, you can even try hypnotizing people. It’s really up to you. These ads shouldn’t sound like normal radio-style commercials, however. In order to arouse the interest of users, you will need to couch your ad in something funny or interesting to listen to. Try using music or acting to attract viewers attention. And if all fails, just start yelling and act crazy — then try to pitch them on your products or services.

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CHATROULETTE GUERRILLA STUNT FOR CONDOMERIE

 “BINGO. You’re now in touch with a HIV infected person. Don’t play Russian roulette in real life. Condomerie.com” –  by Condomerie

Here we have a campaign that I think makes excellent use of Chatroulette as a medium to get a message across. In this video we see how Chatroulette is used to inform people about the risk of HIV.

What does ViralTracker tell us?

The video has been uploaded on YouTube op April 28 with courtesy of the Condomerie in Amsterdam. In comparison to Evian or Will It Blend this video is not skyrocketing at all with 965 views.
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Harley-Davidson: Sorry-chart on chatroulette.com

Sorry, I’m on the road.

Watch the video too.
Advertising Agency: Sassenbach Advertising, Munich, Germany
Creative Director: Hans Neubert
Copywriter: Hans Neubert
Client Service Director, CEO: Thomas Sassenbach
Published: February 2010

Mini Bis Chocolate: Chocolate Trees

Objective: To communicate a new product to a large audience using social network and reinforce the new brand concept: "Trust no one".


Idea: Mini-cocoa seeds were distributed as gifts to users of Happy Harvest (a game like FarmVille) on Orkut (the largest social network in Brazil). 48 hours later, a surprise: the seeds turned into Chocolate Trees where packages of Mini Bis Chocolate sprouted. Mini Bis Chocolate could be planted, harvested and stolen by farmers, strengthening the brand concept - "Trust no one.".


Results:
* More than 25 million chocolate trees have sprouted in the first week of action,
* It was the first time that a brand made a product placement at Happy Harvest.
* 100% of active users were impacted.
* Players who harvested Mini Bis accumulated coins and reached the next level in the game.


Advertising Agency: Ogilvy Brazil
Copywriters: Rico Lins, Eduardo Marques
Art Directors: Marcelo Bruzzesi, Raphael Lucone
Chief Creative Director: Anselmo Ramos
Executive Creative Director: Michel Lent
Creative Director: Angela Bassichetti
Illustrator: Angela Bassichetti
Social Media Planner: Alessandra Ferreira
Account: Mah Lemos, Isabela Atra
Aproved by: Mariana Perota, Fabio Pucci

Ferrero|Tic Tac “Fresh Entertainment”

Ferrero is launching the second phase of its Tic Tac “Fresh Entertainment” campaign which will see consumers’ faces used in banner ads on websites including Ninemsn, YouTube, MySpace and Sensis.
The Fresh Entertainment microsite,  allows  users to play a game which is similar the Tic Tac “Bounce” TV ad. The faces of the top three scorers every day will then feature in display ads on websites the following day. Visitors will also be able to customise their character, invite friends via Facebook Connect and make them additional characters in the game.



Deniz Nalbantoglu, Webling Interactive director, said: “The idea is to help Tic Tac grow brand awareness and loyalty among its key target audience. This extends our earlier work to reach and build relationships with consumers and involve them in the promotion of the brand.”
The microsite also includes Webling’s Tic Tac Shake & Share iPhone app which has so far had over 1.2 million downloads worldwide. The app allows users to share digital Tic Tacs with other iPhone users via Bluetooth.
Ferrero also owns brands including Nutella, Ferrero Rocher, Kinder Surprise and Kinder Bueno.

Amnesty International: Tyrannybook

To form a global community of Human Rights defenders, making the contact between the public and Amnesty’s promoting causes easier. With the visibility inherent to these social networks, Amnesty hopes to get more support to its causes. This being, calls upon everyone to embrace this digital tool which updates the current situation of countries led by these tyrants. With this Amnesty is trying to generate a wider awareness of the various atrocities that are committed all over the world. The participation of all those who are already actively involved in these causes is essential in order to complement it with information, news, and, not least, reports of living experiences.

Participate in: http://www.tyrannybook.com
Watch the video: http://www.tyrannybook.com/video/?flv=en


Amnesty International – Portugal and Leo Burnett Iberia launched Tyrannybook, a social network dedicated to the surveillance of some of the world leaders who violate Human Rights the most.


By building a global community of Human Rights defenders, this nonprofits organization aims to get more involved in the social networks during this year 2010, not only to gain the visibility inherent to the web platform, but also to facilitate the contact between the causes it promotes and the public.


Thus was born Tyrannybook, a network that aims to generate a global consciousness about the countless atrocities that take place here and there across the globe. Using a following system, the users can be updated about the faults committed by those leaders against the well known and recognised Human Rights.


Released by Amnesty, the profiles of the tyrants are updated both by the organization itself and by the users, according to the current situation of the countries where they lead. However, as time goes by, it will expand by the addition of new profiles from the Amnesty. It's up to each user to decide which leaders they are most interested to watch. Between them, users can even become allies, exchanging points of view and discussing current issues.
This is the first version of the site. And like every social network, it will grow and be constantly updated with new tools and functions. The Tyrannybook will gain size and presence on the web each week that passes. In this first phase there are ten tyrants in the site: Robert Mugabe of Zimbabwe, Omar Al-Bashir of Sudan, Kim Jong Il of North Korea, Than Shwe of Myanmar, Hu Jintau of China, Mahmoud Ahmadinejad of Iran, Thomas Lubanga Dyilo of the Democratic Republic of Congo, Radovan Karadzic of Serbia, Aleksandr Lukashenka of Belarus and Ramzan Akhmadovich Kadyrov of Chechnya.
Taking advantage of the visibility of this kind of social networks, Amnesty hopes to get more support to the causes it promotes. Inside the Tyrannybook all its action are reported and have a direct link to Amnesty International - Portugal’s official website. There the users can get more information on how they can help promote Human Rights.






Advertising Agency: Leo Burnett Iberia
Executive Creative Director Iberia: Chacho Puebla
Creative Directors: Erick Rosa, Renato Lopes
Creatives: ThiagoCarvalho e ThiagoArrighi
Chief Digital Officer: Alfredo Laguia
WebProdution: Rodrigo Barona, Mónica Rocha
Client Service Director: Paula Lopes
Account Director: Inês Almeida
Supervisora de Contas: FernandaManso
Account Trainee: Frederico Bento

Building a ZOO to sell 4WD car

IKEA Facebook Showroom

Made by Forsman & Bodenfors

Next Generation Media

Media is one of the most exciting and fast moving forces in the world.

People spend more time consuming media than almost any other activity.

On average 18-24’s globally spend

-          over 3 hours a day watching TV

-          over 2 hours a day listening to the radio

-          purchase 2 magazines a month (Source – Synovate, 2009)

The average UK Mum clocks up over 26 hours of time online per month (Yahoo, 2009)

2/3 of Europeans stream or download video content at least once a week (Future Foundation Entertainment Futures, 2008)

Media fulfils multiple roles and needs in people’s lives:  

Entertainment, Information, Self expression, Relaxation, Belonging, Me Time, Communication

Media has become more complex – we think about the transformation of media in three ways - – technology, people and content.

Today’s media landscape is almost unrecognisable from 30 years ago.

 Technology, people and content have all TRANSFORMED.

Technology has changed – There are new devices, and more devices

iPod – 2001

Sky Plus - 2001

Nintendo DS – 2004

X-Box 360 – 2005

PS3 – 2006

Wii – 2006

iPhone – 2007

iPhone 3G – 2008

Nexus One – 2010

iPad – 2010

Web  applications which are part of our daily lives are still in infancy….

Facebook – 2004

YouTube – 2005

Twitter – 2006

iPlayer – 2007

Hulu – 2008

iPhone App Store – 2008

“In the last few years Facebook has been the most important thing in my free time activities.” (Source - Synovate, 2009) 

People have changed

In 1950 29% of the world’s population lived in cities – now it’s more than 50% (Source – UN Dept of Economic & Social Affairs, 2005)

In 1960 the average age for a woman in America to marry was 20 – now it’s 26  (Source – The Rise of the Real Mom, Advertising Age, 2009)

In 1960 38% of women in America went to college – not it’s 66%  (Source – The Rise of the Real Mom, Advertising Age, 2009)

The number of single person households in the UK has doubled between 1971 and 2008 (Source – Social Trends, ONS, 2009)

The average French midday meal now lasts 38 minutes, less than half the time taken in the 1970s  (Source – Datamonitor, 2006)

In 1997 34% of women in Spain worked; in 2008 it was 55% (Source – Eurostat, 2006)

In 1960 Americans spend 24% of their income on food – in 2002 it was 12% (Source – US Department of Labor / VisualEconomics 2009)

Content has changed: 

Content can be consumed any time, any place, any device
Channels have fragmented
Content has become social in new ways

In 1979 there were 3 UK TV channels; in 2009 there are 512 (Source – Aegis)

The number of channels available on Pay TV in Italy is rising: from 120 in 2003 to 199 in 2009 (Source – Aegis)

Formats are proliferating in TV – 445 original programme formats were exported globally in 2006-8, twice the number from 2002-4 (Source – The Format Recognition and Protection Association (FRAPA) 2009

Online videos have driven broadband uptake, and led the demand for cheap access devices

Talent shows have increased interactivity with media, for example through texting

Social networks have driven mobile internet adoption, and daily internet usage

24 Hours of video were uploaded to YouTube each minute in March 2010, up from 6 hours per minute in 2007 (YouTube, 2010)

Content is “always on” – there is more content available and more ways to consume it

Understanding how people choose, engage, create and interact with content has become more complex

Media is transforming, communications are transforming….

“The world will go faster. Something that takes 30 minutes today will take 10 minutes tomorrow. We’ll save time.” Italian male

New media is transforming communications

Old media is transforming and evolving

People/content/technology will continue to evolve

Welcome to Next Generation Media