25.9.09
Sony Ericsson attempts online flash mob with space hoppers
22.9.09
Talk Talk:::Put-Pocketing
Londoners tend to expect the worst when they see somebody loitering near their bag, and usually they would be right to. But telecoms operator, Talk Talk, has launched a campaign employing ex-pickpockets to distribute cash to people in London without them even realising.
Certain factions, including those that have previously been pick-pocketed, have taken issue with the idea. But the campaign has been given the blessing of the Metropolitan police and each ‘put-pocket’ – as they are being called – carries ID, in case he is caught in the act, and is watched by a minder.
20 put-pockets roamed around the traditional pick-pocketing heartlands including Leicester Square, Oxford Circus and Covent Garden as well as on the tube network. Once they had found a ‘mark’, they would approach and slip a crisp £20 note onto their person, along with a branded Talk Talk card. The telecoms company plans to distribute over £100,000 in this way. Strategically placed signs, reading ‘Rejoice! Put-pockets operating in this area’, warn the public of the put-pockets presence.
A YouTube video showing the operation in action has turned into a very successful viral. The scheme has been in operation since July and so far none of the put-pockets have been rumbled.
BRAND: Talk Talk
BRAND OWNER: Carphone Warehouse
CATEGORY: Telecoms/ Mobile
REGION: UK
DATE: Jul 2009 - Oct 2009
AGENCY: In House
MEDIA CHANNEL
12.9.09
Mazda:::Mazda opens its layer
It is imperative for car companies to be associated with cutting-edge technology, but at the same time avoid anything potentially seen as superfluous. So, Mazda’s announcement that it was using augmented reality in its latest campaign came as something of a surprise.
Augmented reality has, until now, been rather gimmicky – 3D lapdancing girls appearing out of 2-D paper, and the like. However, JWT’s new augmented reality application – Layer – is something different, something potentially very useful. By integrating Google maps into its service it allows users to see what is happeningaround them by displaying real-time digital information on top of reality.
Mazda has built the first ‘layer’ on the new network. Through a combination of QR codes and barcode technology consumers can scan special Mazda ads in the traditional press with a smartphone and find all available Mazda dealers within the vicinity. The tagline on the video demonstrating the new service is: ‘From magazine to Mazda in 80 seconds’.
And where Mazda lead, it looks like others will follow. 10,000 applications were downloaded in the first two days and JWT says it has clients wanting to build ‘layers’ in Amsterdam and Russia.
BRAND: Mazda
8.9.09
CBS:::Interactive insert
To go alongside the insert, CBS will also screen the pilot of ‘Accidentally on Purpose’ at college campuses. An online microsite will be launched featuring teasers for the show and red-carpet interviews from a Los Angeles premiere party.
BRAND:CBS
BRAND OWNER:CBS Corporation
CATEGORY:Entertainment
REGION:USA
DATE:Sep 2009
AGENCY:OMD
MEDIA OWNER:Time Inc
MEDIA CHANNEL
Molson Dry beer: Social reality gaming
Association of party pros (APP)
5.9.09
26.8.09
25.8.09
Weirdvertising…3.0 bizarre adspaces
ChicagoNow.com launched by Zig, using stacked cars, chalk blogs and more
Here are the radio ads that go with this campaign.
Then there was the “chalk blog” in Chicago’s busy Pioneer Court using 40 eight-foot boards spread throughout the courtyard."We posed some of the provocative questions that spark debate on ChicagoNow blogs every day, such as “What would you do to improve the CTA?” and “What will the Olympics do for this city?” Crowds gathered, adding their points of view - because as everyone knows, it's not just the blogs that draws the readers, its the comments and ability to make one as well.
last but not least, the Chicago newspapers carried traditional print ads as well.
Credits for the ChicagNow.com campaign are as follows:
Agency:Zig Chicago
Creative Director: Stephen Leps
Art Director: Janay Blazejewski
Copywriters: Geoff Berg, Natalie Taylor
Strategic Planner: Ryan Wilson
Team Leader: Carlie Naftolin
Retoucher: Jeremy Thompson
Studio: Mazen Mansour, William Leung
Print Production: Jen Dark
Music Company: RMW
Music Director: Ted Rosnick
Sound Designer: Tyson Kuteyi
20.8.09
TalkTalk | Put Pocketing
Happening now on London streets until the end of August 2009 - then to be rolled out across the UK. Designed to give Britons something back, no strings attached...
First-ever VIP (video-in-print) promotion
Salvation Army:::Cost Nothing Campaign
Obviously they didn't have money for a big print or broadcast buy, so instead we turned to the community and harnessed the power of 50 local businesses. We wrote, painted, stamped and even burned our campaign messages onto everything from rocks, tarps and dirty car windshields to storefront windows, pizza boxes and coffee sleeves. We were everywhere. But this wasn't just powerful guerrilla marketing. The most important thing about this campaign was the community that came together to launch it.
Let's not forget that these are small businesses--very few with substantial marketing budgets--but they came together to create the first community campaign I've seen outside the realm of politics. And by harnessing the community's collective spirit the small became large. Huge actually.
I hope to see a lot more of this in the future. The good news is that, as long as the members of any community are willing to put aside their differences--which there will always be, and there were here--anyone can do this. And they can do it for the cause of their choice.
Chief Creative Officer: Greg Smith
Senior Art Director/Multimedia: Patrick Sperry (TV)
Art Director: Chris Avantaggio (Guerrilla, TV, print, online)
Copywriter: Mike Irvine (Guerrilla, TV, print, online)
Associate Producer: Meghan Gildart (TV)
Director: Tim Johnston (TV)
Editor: Patrick Sperry (TV)
Music: Andrew Frederick, Cerf-Volantes (TV)
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