Marketing 3.0.: Hall of Fame

Showing posts with label Hall of Fame. Show all posts

30.10.09

Ad Genius| Chuck McBride.

Ad Genius : Chuck McBride.

Country: USA.

Agencies: Team One Los Angeles, FCB San Francisco, Goodby Silverstein, Wieden + Kennedy Portland and Philadelphia, TBWA Chiat/Day San Francisco, Cutwater.

At Cannes: Around 20 lions, 12 Golds.

Strong Points: Oversized-budget films.

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Ad Genius| Lukas & Lindemann.

Ad Genius : Lukas & Lindemann.

Country: Germany.

Agencies: Springer & Jacoby, Oysterbay (Lindemann) Jung von Matt, Lukas Lindemann Rosinski (both).

At Cannes: 16 lions, 1 from Lukas, 2 from Lindemann, 13 together.

Strong Points: Low cost stunts.

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Ad Genius| Charles Inge.

Ad Genius : Charles Inge.

Country: United Kingdom.

Agencies: Lowe and CHI & Partners.

At Cannes: 30 lions, 2 GP, 9 golds.

Strong points: Brave concepts, clever executions.

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Ad Genius| Agnello Dias

Ad Genius : Agnello Dias.
Country: India.
Agencies: Lowe, Leo Burnett, JWT, TapRoot.
At Cannes: 14 lions, 1 GP, 6 golds.

Strong Points: Critic view, black humour.

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26.10.09

There are lot of Argentinean advertising semi-gods, but few of them exceeded the 10 lions barrier, like Hernán Ponce. He himself became an executive after he opened his agencies and those lions he has won, let´s say so, were probably not written by him.

Like most of the heavyweights from Argentina, Hernan Pónce started his long creative director career in the agency of David Ratto, the most famous and dearest ad man in the country of Tango. He left the best agency of time to lead the newest rising star of Argentina: Young & Rubicam, where he won loads of Lions and recognition enough to open his own brand: Vega Olmos Ponce, together with Fernando Vega Olmos. Contrary to his partners, Ponce really engaged his creative mind in legendary ideas for Axe, including the first Argentinean Grand Prix (altough some say there was an Argentinean GP in 1969, which I did not find in the website).

Ad Genius 16: Hernán Ponce.
Country: Argentina.
Agencies: Ratto/BBDO, Young & Rubicam, Vega Olmos Ponce.
At Cannes: 25 lions, 1 Grand Prix, 3 Gold.
Strong Points: Advertising for teenage men.