Staircase to heaven

Product: Voltaren Pain Relief Gel
Advertiser: Novartis 2008
Agency: FP7 Doha
Creative Director: Fadi Yaish
Country: Qatar





Product: Voltaren Pain Relief Gel
Advertiser: Novartis 2008
Agency: FP7 Doha
Creative Director: Fadi Yaish
Country: Qatar








Product: Voltaren Pain Relief Gel
Advertiser: Novartis 2008
Agency: FP7 Doha
Creative Director: Fadi Yaish
Country: Qatar









Advertiser: COCA-COLA
Brand name: POWERADE ENERGY DRINK
Agency: McCANN-ERICKSON
Country: Spain (Tag)
Awards: Cannes Lions 2003 Press No-Prize





















Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Daniel Frericks, Thimoteus Wagner, Götz Ulmer
Country: Germany
Year: February 2008

White flag made out of plastic bag

THE ORIGINAL?

E.Leclerc Supermarkets “without your help, nature can’t win” - 2004

Source : French Art Directors Club book,

Agency : Australie (France)

LESS ORIGINAL :

Jourdelaterre.org (earth day) - 2009

Agency : SidLee Montreal (Canada)

Back to back

THE ORIGINAL?

Traditional Thaï Massage - 2005

Agency : Leo Burnett (Slovenia)

LESS ORIGINAL :

Revita “Relax with Shiatsu” - 2009

Agency : Fields (Brasil)

Follow the lines :Copy Cat

THE ORIGINAL?

Ariel “Stain-Free” - 2000

Source : Advertolog ad archive

Agency : Unknown

LESS ORIGINAL :

Persil “free the stain” - 2005

Source : Adsoftheworld,

Agency : DDB Warsaw (Poland)

Sony::: Kuwait Copy Cat

Published in Kuwait - 2009

Cheers and hope tarnished

Published in Arab Ad magazine February issue, copycat section, Page: 154.

Drink poster slammed by ASA ruling

08-Apr-09, 06:00
LONDON - A poster claiming that POM Wonderful pomegranate juice could help consumers "cheat death" has been axed by the Advertising Standards Authority.





The poster, which showed a bottle of the juice with a severed noose around its neck, attracted 23 complaints from people who felt the ad communicated false and misleading health benefits.POM Wonderful argued that consumers were unlikely to take seriously the obvious untruth in saying that the antioxidant power of the juice could help cheat death.

The company claimed that it was a typical technique in poster advertising to use a powerful, yet brief statement to sum up the brand.However, some of the complainants had interpreted the ad to mean that the antioxidant power of pomegranate juice contributed somehow to a longer life.
The ASA noted that the claim "cheat death" was an exaggeration, however, it was felt the overall ad text was ambiguous and if read as a health claim, was likely to mislead.
The ad must not appear in its current form again.

Advertising Standards Authority scraps Tesco poster ad

08-Apr-09, 06:00
LONDON - A poster featuring a 50 per cent off promotion in Tesco stores has been banned by the ASA for including items not in the sale.
The poster showed an iPod nano plugged into a docking station next to a price tag of £74.98, with £149.97 and £99.97 crossed through. Additional small print stated "Ipod [sic] not included".

Three people complained that the ad was misleading as it implied that the iPod was included in the price.

Tesco Stores argued that the iPod was shown installed in the docking station for illustrative purposes only and the small print at the foot of the ad supported this.

Tesco believed that customers would not expect that the iPod was included in the offer as it generally retails at about £100.

The ASA felt that the main body of the ad, which featured just the illustration and price, did not explain properly what was for sale.

The small print was not felt to be sufficiently prominent to ensure it was not overlooked by customers.

Therefore, the watchdog concluded that the poster was likely to mislead and must not be shown again in its current form.

Tesco assured the ASA that it would give clearer item descriptions in future advertising.

Totally Busted::: COPY CAT ADS from Lynx 2009

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Advertising Agency: FP7 DOHA
Country: QATAR
Creative Director: Fadi Yaish

Copywriter: Mohamed Diaa

Art Director: Maged Nassar

Photographer: Allen Dang - Wizard Photography

Illustrator: KarenAccount

Supervisor: Charbel Mizher

Totally Busted::: COPY CAT Guerilla Marketing

Advertising Agency: McCann Erickson PortugalCreative Directors: Diogo Anahory, José BomtempoCopywriter: Emerson BragaArt Directors: André Lopes, Rita AndradeAccount Supervisor: Sônia CorreiaProducer: Rui Paz
Source: http://adsoftheworld.com/media/dm/roche_balls?size=_original







STRESSBALL
Type Of Entry: Product & Service
Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety
Title: STRESSBALL
Advertiser/Client: FRIENDS OF CANCER PATIENTS
Product/Service: BREAST CANCER AWARENESS
Entrant Company: JWT DUBAI
Country: UNITED ARAB EMIRATES
CD:Chafic Haddad
Art Director :Antra Patel
Copywriter: Zahir Mirza
Strategic Planner:Prabhakar Iyer
Photographer :Rita Dhankani
Production Company :Urofoam Ltd/England

Totally Busted::: COPY CAT ADS

Original

Volkswagen Battery - 2000
Claim : “Lasts up to 4 times longer”
Source : Cannes Shortlist!
Agency : AlmapBBDO (Brazil)






Copy (1)


Duracell Car Battery - 2006
Source : Cannes Archive Online
Agency : Ogilvy & Mather Mexico City (Mexico)

Copy(2)

Koba Car Battery - 2009
Claim : “Long lasting batteries”
Advertising Agency: FP7, Oman
Creative Director: Noufal Ali
Copywriter: Arun, Noufal Ali
Illustrator: Sannop, Renjith Pillai
Photographer: Jacob.k, Sandra M. Matheson
Client Servicing: Ajay Menon, Manish Rodrigues

FP7 Doha::: forced to apologise after Jesus ad scandal

The ad has been called "an attack against Christian symbols", after it was published in the Lebanese newspaper Al Mostakbal last week.

Samsung had not commissioned FP7 to create any ad campaigns, and argued that the agency had only created the spot in order to pick up some honours at the recent Dubai Lynx Awards.

The investigation follows the publication of a damning entry on bloganubis, in which the legitimacy of FP7 Doha's work for clients Higeen Mouthwash, Samsung and Nissan was questioned.Steve Lane, festival director of the Dubai Lynx, confirmed that complaints had been received from numerous agencies as a result of the blog, as well as from clients.

Sunny Hwang, the president of Samsung Electronics Levant, said: "At no time was Samsung Electronics aware of these advertisements and the company has not approved or commissioned FP7 to create any advertising campaigns. "Samsung has the utmost respect for all cultures and religions and would never produce or approve the use of such culturally insensitive advertisements."At the award ceremony, FP7 picked up two golds and a silver for its Samsung work, as well as winning the agency of the year title.

The agency is now being investigated by the event's organisers, and is expected to be stripped of its honours. Phillip Thomas, the chief executive of Cannes Lions, the organiser of the Dubai Lynx Awards, said: "It appears in this case that FP7 Doha has knowingly tried to mislead ourselves and our jury regarding work they claimed to have created on behalf of Samsung Electronics, which in reality the client had never seen or approved."

Will FP7 change this page

Source: http://www.promoseven.com/