"Australia"Golden Targets PR awards winners revealed

The winners of The Golden Targets, the Australian PR industry’s main awards event, have been revealed.

They were announced at the Public Relations Institute of Australia conference in Brisbane.

The winners were:

Arts

• COMMENDED: 100 Faces, 100 Stories commissioned by Commonwealth Bank of Australia – Liz McLaughlin from Horizon Communication Group (NSW)

Business to Business

• HIGHLY COMMENDED: Clarius Skills Index – Chris Newlan from Lighthouse Communications Group (NSW)

• COMMENDED: Identifying the Gap: The Telstra Productivity Indicator commissioned by Telstra Enterprise & Gov. – Kieran Moore from Howorth (NSW)

• COMMENDED: Profile of Nursing Workforce in 2020 commissioned by Kronos Australia – Adrianne Kern from Text 100 Public Relations (NSW)

Community Relations

• WINNER: Delivering Eastlink commissioned by SEITA, ConnectEast, Thiess John Holland – Jo Weeks from SEITA (VIC)

• WINNER: The Vision Van commissioned by Novartis Pharmacuetical – Anne-Marie Sparrow from Cube PR (NSW)

• HIGHLY COMMENDED: Gap Creek Road Upgrade commissioned by Brisbane City Council – Donna Marshall from Marcom Communication (QLD)

• HIGHLY COMMENDED: Landsborough to Nambour Rail Project commissioned by DEP of Transport and Mains Roads – Marissa Brazier from Bayley Willey Holt Pty Ltd (QLD)

• HIGHLY COMMENDED: Re-inventing Jezzine – By the People, For the People commissioned by Jezzine Barracks Community Trust – Jo-Anne Modesti from The Phillips Group (QLD)

• HIGHLY COMMENDED: The Ring Road – Linking our Communities commissioned by QLD DEPT of Main Roads – Mary Balfour from Balfour Consulting Pty Ltd (QLD)

• COMMENDED: Futures Plan 20 – Georgina Inwood from City of Canada Bay (NSW)

• COMMENDED: Guiding Bass Coast Towards 2030 commissioned by Bass Coast Shire Council – Tricia Tsondropuro from Socom (VIC)

• COMMENDED: Queensland’s Solar City – Shining a Light on Sustainable Living commissioned by Ergon Energy – Allison White from Ergon Energy (QLD)

Consumer Marketing and Social Marketing – new and/or existing product or service including prescription medicines

• WINNER: Visit Scandinavia commissioned by Scandinavian Tourist Board – Susanne Carpenter from Carpe Diem PR & Events (NSW)

• HIGHLY COMMENDED: Orchestrating a Paradigm Shift in the Treatment of Type 2 Diabetes commissioned by Allergan Aust. – Kirsten Bruce from VIVA! Communications (NSW)

• COMMENDED: How do you like your Vegemite & One Billionth Jar Campaign commissioned by KRAFT – Richard Amos from Royce Communications (VIC)

Corporate Social Responsibility

• WINNER: Leighton Contractors Develops Safer Young Drivers – Eva Ford-Murphy from Leighton Contractors (QLD)

• HIGHLY COMMENDED: Amcor – Corporate Social Responsibility – Simone Ferrier-Clingan from Amcor Limited (VIC)

• HIGHLY COMMENDED: Sony Ericsson time2rock: Volunteer Now to Rock Later commissioned by Sony Ericsson – Michelle Hutton from Hill & Knowlton (NSW)

• COMMENDED: Transform Homelessness Campaign – Amanda Little from Edelman (NSW)

Emergency/Crisis Communication

• COMMENDED: Emergency Response to Victorian Bushfire Crisis – Brendan Carroll from Alfred Health (VIC)

Environmental

• HIGHLY COMMENDED: The Big Light Switch – Elizabeth Graetz from Three Plus (QLD)

• HIGHLY COMMENDED: Chocolate Murray Cod commissioned by Waterfind Environment Fund – Anna Jackson from Ball Public Relations (SA)

• COMMENDED: MobileMuster Guinness World Record Campaign commissioned by AMTA – Peter Lazar from Professional Public Relations (NSW)

• COMMENDED: Sustainable Futures Forum commissioned by AIIA – Gabriel Wong from Max Australia (NSW)

Government Sponsored Campaign

• WINNER: Prove That You Love Me commissioned by Darwin City Council – Tracy Jones from Creative Territory (NT)

• HIGHLY COMMENDED: Victoria’s New Graduated Licensing System commissioned by VIC Roads – John Scully from VICRoads (VIC)

• HIGHLY COMMENDED: Big Country Big Opportunities – Jane Machin-Everill from Department of Education and Training (WA)

• COMMENDED: Relief in Sight commissioned by AusAID – Angus Braithwaite from AusAID (ACT)

• COMMENDED: Advanced Technology Trials commissioned by Department of Infrastructure, Transport, Regional Development and Local Government – Terri-Helen Gaynor from Reputation Pty Ltd (NSW)

• COMMENDED: Premier’s Active Families Challenge commissioned by DPCD – Melanie Wilkinson from Fenton Communications (VIC)

Health Organisations

• WINNER: Blood Watch – The Transfusion Question commissioned by Blood Watch – Melanie King from 303 (NSW)

• HIGHLY COMMENDED: Social Network is Livewire for Sick Kids commissioned by Livewire – Kieran Moore from Howorth (NSW)

• COMMENDED: Launch of KIDS ABSORB YOUR DRINKING commissioned by Drink Wise Australia – Lelde McCoy from The Reputation Group (VIC)

Internal Communication

• WINNER: Take 2 Safety Communication Campaign commissioned by Leighton Contractors – Vivian Lim from Leighton Contractors (QLD)

• HIGHLY COMMENDED Employees ‘Invest in the Rewards’ Share Plan Campaign commissioned by Ausenco Limited – Helen Besly from Rowland Pty Ltd and Paula Lammey from Ausenco (QLD)

• COMMENDED: IAG: Building the Corporate Office – Louisa Mackay from IAG (NSW)

Investor Relations incl. Merger Acquisition Communication

• WINNER: Cape Lambert Iron Ore A$400mil Asset Sale commissioned by Cape Lambert – Peter Harris from Professional Public Relations (WA)

• COMMENDED: Manchester Unity – HCF Merger – Robyn Sefiani from Sefiani Communications Group (NSW)

Issues Management

• COMMENDED: Xstrata Zinc’s McArthur River Mining Temporary Mining Closure Puts Jobs and Community at Risk commissioned by Xstrata Zinc – Helen Besly from Rowland Pty Ltd (QLD)

Low Cost/Pro Bono

• COMMENDED: Make a Date with Amy commissioned by CEO AiMIA – Michael Henderson from Spectrum Communications (NSW)

• COMMENDED: Hailey Turner for ‘The Best Job in the World’ commissioned by Best Job In the World – Margaret Lawson from Cole Lawson Communications (QLD)

Public Affairs

• WINNER: Keeping the Wheels Turning For Queensland Volunteers commissioned by Queensland Meals On Wheels – Margaret Lawson from Cole Lawson Communications (QLD)

• HIGHLY COMMENDED: Toowoomba Bypass Petition Campaign commissioned by Toowoomba Regional Council – Penny Townley from The Phillips Group (QLD)

• COMMENDED: From $0 to $3 Million in 6 Months commissioned by Exec.DIR LCC Q – Elissa Jenkins from Lifeline Community Care Queensland (QLD)

Recovery Communication

• COMMENDED: IAG: The Road to Recovery commissioned by IAG – Carolyn McCann from IAG (NSW)

Special Event / Observance

• WINNER: Celebrating 160 years of The Royal Melbourne Hospital commissioned by Melbourne Health – Catherine Lander from Melbourne Health (VIC)

• HIGHLY COMMENDED: The Consecration of Bishop Kay Goldsworthy commissioned by Anglican Diocese of Perth – Marie Mills from Mills Wilson Communication Consultants (WA)

• COMMENDED: Bidwill Blitz Build commissioned by Habitat for Humanity Australia – Emma Jane Granleese from Weber Shandwick (NSW)

MAA Globes Awards

2009 GlLOBES Awards Results
October 20 2009
The Langham Hotel, Boston, USA

The McDonald’s “Cheer for China” Campaign from DDB Shanghai & Tribal DDB Shanghai, showed that in an Olympic year when China was showcased to the World, over 27 million people could turn McDonald’s “I’m lovin’ it” creative to a cheer for their local heroes…

“I’m lovin’ it, when China wins”. “McDonald’s Cheer for China” wins the GLOBE for the BEST OF THE BEST IN THE WORLD at the 24th MAA GLOBES Recognition Program.

48 GLOBES, Silver and Bronze Awards, as well as Orders of Merit Certificates in 16 Entry Categories, were announced at the 24th annual MAA GLOBES Award Ceremony at The Langham Hotel, Boston, USA tonight.

Kieran Killeen, President of MAA Worldwide, paid tribute to the high quality of entries received for this year’s program "The MAA GLOBES has continued to set the pace in terms of its ability to deliver Global reach. Each year the quality of entries received sets the bar higher over previous years. We pay tribute to the Marketers all around the globe who recognize the role that promotional marketing initiatives play in delivering exceptional results for their companies, and acknowledge the talent within their respective agencies who strive to deliver strategic, creative and executional excellence on an continuous basis"

“The Best of the Best in the World, is just that. To be eligible for a MAA GLOBE, Campaigns must first be a winner in their own Country or Region.

The quality of the Campaigns and the competition between them is significantly higher this year, making the task of the International Judging Panel ever more difficult. This year we saw much more diversity in the executions spread across all Categories. Congratulations to the Winners” ... Mike Da Silva. VP Marketing. MAA GLOBES.

THE BEST OF THE BEST FROM AROUND THE GLOBE!

The MAA GLOBES recognizes the very Best of the Best in Promotion Marketing Award Programs that are run around the globe. The GLOBES’ Country Partners are: AMPRO from Argentina, the APMA Stars from Australia & New Zealand, CAMPRO from Brazil, CAPMA PROMO Awards from Canada, the Promotion Planning Awards from Japan, the PMAA Dragons from Asia, the Silver Mercury’s from Russia, the ISP Awards from the UK and the PMA REGGIES Awards from the USA. Country entries were also received from Ireland.

114 judges from 22 Countries, representing Agencies, Clients, Academia, Media and Industry Associations carried out the 2009 Judging process between July and September.

THE 2009 WINNERS

Best Integrated Communications Campaign
GLOBE. Blue Chip Marketing (Manchester) United Kingdom for “Kellogg’s Zookeeper”
Silver. The Marketing Arm USA for “AT&T Team USA Soundtrack”
Bronze. Wunderman Cato Johnson Argentina for “Don’t Touch the Label”
Order of Merit. TBWA\WHYBIN\TEQUILA New Zealand for “This is not a Jersey / AdiThread”
Order of Merit. Capital C Canada for Dove “Sleepover for Self Esteem”
Order of Merit. McCann Erickson Malaysia for “Cornetto Love Sparks”
Order of Merit.Draftfcb/Razorfish/Digitas/MediaVest/Weber Shandwick USA for “Oreo DSRL”
Order of Merit. Bates 141 Vietnam for “Mobi365, Redefining Rural Living in Vietnam through Connectivity”

Best Sponsorship or Tie-In Campaign
GLOBE. DDB Shanghai, Tribal DDB Shanghai China for “McDonald’s Cheer for China”
Silver. Blue-Chip Marketing United Kingdom for “White Invite”
Bronze. Euro RSCG Australia for “The Quantum Code”
Order of Merit. Apollo Marketing Australia for “VB Top Ticket”
Order of Merit. Graffiti Australia for “Believe”
Order of Merit. Jagran Solutions India for “Gatorade Pacers 2008”
Order of Merit. Blue Chip Marketing (Manchester) United Kingdom for “Kellogg's Zookeeper”
Order of Merit. The Big Kick Company United Kingdom for “Walkers Brit Trips”

Best Use of Direct Marketing in a Promotion Campaign
GLOBE. FUSE Marketing Group Canada for “Tetley Halloween Ambassador Program”
Silver. Tequila India for “The Big Bangle Promotion”
Bronze. The Marketing Store Sydney Australia for “Smirnoff Secret Party Wristband Mailing”
Order of Merit. CraveroLanis BTL Argentina for “Looking for snow”
Order of Merit. Blitz – Cossette Canada for “Clear the Way Campaign”
Order of Merit. OSL Marketing Canada for “Aeroplan Loyalty Program”
Order of Merit. Jagran Solutions India for “Disney Ratatouille Mailer”
Order of Merit. The Pulse Group United Kingdom for “Bell’s. Rich with Flavour, Full of Life”

Best Innovative Idea or Concept
GLOBE. TBWA\WHYBIN\TEQUILA New Zealand for “Man Vending Machine”
Silver. BOOM! Marketing Canada for “Booby Wall”
Bronze. Blue Chip Marketing (Manchester) United Kingdom for “Kellogg’s Zookeeper”
Order of Merit. Clemenger Fusion Australia for “Four'N Twenty Magic Salad Plate”
Order of Merit. R&I Group Russia for “STIMOROL ICE LIQUID CENTER - LIQUID'ation of communication problems”
Order of Merit. OgilvyAction United Kingdom for “Grim Tales”
Order of Merit. AKQA USA for “The Lost Ring”
Order of Merit. Momentum Worldwide USA for “How Sweet the Sound”

Best Digital Communications Campaign
GLOBE. The Marketing Arm USA for “AT&T Team USA Soundtrack”
Silver. TBWA\WHYBIN\TEQUILA New Zealand for “This is not a Jersey / AdiThread”
Bronze. Civic Entertainment Group USA for “Power of the Letter”
Order of Merit. Wunderman Australia for “One in a Billion”
Order of Merit. DDB Shanghai, Tribal DDB Shanghai China for “McDonald’s Cheer for China”
Order of Merit. Hungama Digital Media Entertainment India for “Ghajini- findghajini.com”
Order of Merit. Wax Communications United Kingdom for “Waterstone’s - The Big Book Bank”
Order of Merit. AKQA USA for “The Lost Ring”

Best Brand-Building Campaign
GLOBE. OgilvyAction Japan for “KOOL Discovery”
Silver. OgilvyAction Canada for “Maxwell House “Brew Some Good””
Bronze. Grey Group – Hong Kong for “Pringles Express Yourself”
Order of Merit. Wunderman Australia for “One in a Billion”
Order of Merit. 30Thirty Australia for “Jump Start Your Day with Nutella”
Order of Merit. Apollo Marketing New Zealand for “Export Yourself”
Order of Merit. Leo Burnett, Toronto Canada for “Be Proud Of Your Wiener”
Order of Merit. OgilvyAction United Kingdom for “Rainforest Alliance Certification”

Best Business to Business Campaign
GLOBE. Blue Chip Marketing (Manchester) United Kingdom for “3M Deal Or No Deal”
Silver. Kaleidoscope Marketing Communications Australia for “Europe is only a Heartbeat Away”
Bronze. ICICI Bank India for “ICICI Bank Talkies on the Move”
Order of Merit. Apollo Marketing Australia for “Coca-Cola 7 Eleven ‘Go for Gold’ Trade Promotion”
Order of Merit. Solutions|Digitas India for “Thompson Press Digital “Champi Wala””
Order of Merit. Progression Russia for “Progression On-line Party”
Order of Merit. Mindshare Russia for “Motorola Sexy Bluetooth Launch”
Order of Merit. Civic Entertainment Group USA for “CNN Grill: 2008 Election Coverage”

Best Trade Marketing or Account Specific Campaign
GLOBE. Lunchbox USA for “Unilever Soundcheck”
Silver. Leo Burnett Australia for “Colgate Invisible Nasties II”
Bronze. Ogilvy & Mather Advertising Taiwan for “Who can make her smile? The Unsmiling Tsarevna ”
Order of Merit. Evocatif Australia for “Take a holiday from fees”
Order of Merit. Future Group Brazil for “Nestle Torce por voce”
Order of Merit. Capital C Canada for “Sunlight Eco-Action Kids Awards Program”
Order of Merit. Grey Group Malaysia for “Sensodyne Chill Test”
Order of Merit. Wax Communications United Kingdom for “Waterstone’s – The Big Book Bank”

Best Event or Experiential Marketing Campaign
GLOBE. MacLaren Momentum Canada for “American Express Presents Dinner in the Sky”
Silver. Action! Agency Russia for “Coca-Cola light Sampling: Live Vending Machines”
Bronze. Oasis USA for “Nickelodeon’s Slime Across America”
Order of Merit. The Shop Australia for “Do You Have the Edge?”
Order of Merit. Branded Moments of Truth United Kingdom for “The Real Fast Food Show”
Order of Merit. Mirrorball USA for “Spirit of Amsterdam’
Order of Merit. Momentum Worldwide USA for “How Sweet the Sound”
Order of Merit. MASS Hispanic Marketing for “HUGGIES® and PULL-UPS® El Incomparable

Tren De Vida De Mamá”

Best Activity Generating Brand Loyalty
GLOBE. Mudra Communications India for “Women on wheels – The TVS Institute”
Silver. Blue Chip Marketing (Manchester) United Kingdom for “Kellogg’s Wake Up To Breakfast”
Bronze. Solutions|Digitas India for “Aviva Dollar Dreams”
Order of Merit. Apollo Marketing New Zealand for “Export Yourself”
Order of Merit. Capital C Canada for “Dove Sleepover for Self Esteem”
Order of Merit. B STREET Canada for “2008 iCoke Holiday Program”
Order of Merit. Dentsu Young & Rubicam Japan for “Ensure Liquid 20th Anniversary Campaign”
Order of Merit. Oasis USA for “Nickelodeon’s Slime Across America”

Best Effective Long Term Marketing Campaign
GLOBE. Wunderman Cato Johnson Argentina for “Don’t Touch the Label”
Silver. Marketing Network Ireland for “Odlums Pancake Party”
Bronze. Intigus Malaysia for “Maybank Treats Fair”
Order of Merit. Umbigo do Mundo Comunicação Brazil for “GiraSurpresa”
Order of Merit. DRAFTCB Canada for “Coors Light Mystery Mansion 2008 “Bring us Your Brave”
Order of Merit. Inventa Canada for “Motrin IB My Game My Pain”
Order of Merit. Candid Marketing India for “ESPN Star Sports “Learning Ground”
Order of Merit. Gigunda Group USA for “Charmin NYC Restroom Experience”

Best Dealer or Sales Force Activity
GLOBE. TBWA \ TEQUILA Malaysia for “MICHELIN: Mission to Macau”
Silver. Wunderman Cato Johnson Argentina for “Lan Airlines”. “Lan low Budget”
Bronze. Solutions|Digitas India for “Aviva Dollar Dreams”
Order of Merit. Smash Beyond the line S.A. Argentina for “Lanzamiento Euro Diesel”
Order of Merit. PR kvadrat Belarus for “Extra Tips!”
Order of Merit. Espresso Canada for “Summer Sales Road Trip”
Order of Merit. Capital C Canada for “Nissan/Infiniti Dealer Web Program”
Order of Merit. Arc Worldwide USA for “Building Blocks”

Best Brand Awareness & Trial Campaign
GLOBE. R&I Group Russia for “STIMOROL ICE LIQUID CENTER - LIQUID'ation of
communication problems”
Silver. OgilvyAction United Kingdom for “Grim Tales”
Bronze. Mango Communications New Zealand for “Cranial Billboards”
Order of Merit. FUSE Marketing Group Canada for “Tetley Halloween Ambassador Program”
Order of Merit. TBWA\WHYBIN\TEQUILA New Zealand for “Man Vending Machine”
Order of Merit. Action! agency Russia for “Coca-Cola light Sampling: Live Vending Machines”
Order of Merit. Synergy Events USA for “Wachovia Way2Save Challenge Tour”
Order of Merit. JWT Vietnam for “Credit Card Launch – Can’t Shake it Off?”

Best Activity Generating Brand Volume
GLOBE. Arnold Worldwide USA for “Wal-Mart AC/DC Launch”
Silver. Blue-Chip Marketing United Kingdom for “White Invite”
Bronze. Blue Chip Marketing (Manchester) United Kingdom for “Kellogg’s Wake Up To Breakfast”
Order of Merit. Clemenger Fusion Australia for “Four’N Twenty Magic Salad Plate”
Order of Merit. MacLaren Momentum Canada “As the Cookie Crumbles”
Order of Merit. Bates 141 Singapore for “Celebrating Singapore’s Heroes”
Order of Merit. Ogilvy & Mather Advertising Taiwan for “Virtual vs Real”
Order of Merit. Blue Chip Marketing (Manchester) United Kingdom for “3M Deal Or No Deal”

Best Cause or Charity Marketing Campaign
GLOBE. Evocatif Australia for “Lowering the Nation’s Cholesterol”
Silver. Sob Medida Comunicação Brazil for “Retratos da Coragem (Portraits of Courage)”
Bronze. Leo Burnett Australia for “Earth Hour 2”
Order of Merit. CraveroLanis BTL Argentina for “Recycle”
Order of Merit. Grey Australia for “Road Safety Christmas Enforcement”
Order of Merit. BOOM! Marketing Canada for “Booby Wall”
Order of Merit. The Grupo Sorbetero Company Philippines for “Secret Santa Bazaar”
Order of Merit. iris nation United Kingdom for “Highways Agency – Don’t Be That Guy”

Best Small Budget Campaign
GLOBE. Mazah – Live Marketing Brazil for “Don’t Let Rubella In”
Silver. Boom! Marketing Canada for “Help Hunger Disappear”
Bronze. Tequila India for “The Big Bangle Promotion”
Order of Merit. Believe Marketing Services Brazil for “Usina Da Barra”
Order of Merit. Mudra Communications India for “Park Avenue – Iron Man”
Order of Merit. R&I Group Russia for “No wires – no troubles!”
Order of Merit. Progression Russia for “Progression On-line Party”
Order of Merit. Civic Entertainment Group USA for “CNN Community Outreach”

The Best of the Best in the World GLOBE

DDB Shanghai, Tribal DDB Shanghai China for “McDonald’s Cheer for China”

McDonald’s, a foreign Company, wanted to be more than just one of 56 or so Sponsors of the 2008 Beijing Olympics. DDB China and their sister, DDB Tribal Shanghai, found a way for them to become an integral part of it.

The “I’m lovin it when China Wins” campaign brought the 2008 Olympics to the people and became a movement for millions all over the country.

The Agencies seamlessly weaved the global tagline into everyone’s dream, for China to win the most medals and lead the World and a cheer. Millions had a chance to connect with the Olympics by learning a special cheer and performing it every time China won.

Using a viral interactive campaign, video “cheering stations” in McDonald’s stores and even a “Cheer for China Online Reality Show” the Promotion culminated in a Guinness World Record with the Winners of the Promotion and 1,200 cheerers, outside the Olympic Bird’s Nest Stadium.

For more information go to: www.maaw.orgor contact:

Mike Da Silva, Vice President. MAA GLOBES
mdasilva@mdsa.com.au

Keith McCracken, Executive Director, MAA Worldwide
keith.mccracken@maaw.org

Art Directors Club Cubes for 2009

The Art Directors Club announced the winners of the ADC 88th Annual Awards program at its Awards Gala, held at the ADC Gallery in New York on April 30, 2009. Cubes were presented for Advertising, Interactive, Design, Design Sphere, and Hybrid categories. ADC and Corbis collaborated to present the Corbis Creativity for Social Justice Award & Scholarship.

Advertising

65 ADC Cubes were awarded (18 Gold, 21 Silver, 26 Bronze, 33 Merit). ADC Gold Cube Advertising winners in their respective categories were:

• Anonymous Content, Culver City, CA, USA, broadcast TV and cinema, television production/service promotion, “Next Level” for Nike
• BBDO/Proximity, Kuala Lumpur, Malaysia, newspaper, consumer, product/service promotion, campaign, “Two Worlds” for Chrysler Korea
• Crispin Porter + Bogusky, Boulder. CO, USA, integrated advertising, campaign, “Whopper Virgins” for Burger King
• Goodby, Silverstein & Partners, San Francisco, CA, USA, integrated advertising, campaign, “HD Loves HB” for Haagen Dazs
• Gorgeous Enterprises Ltd, London, UK, broadcast TV and cinema, online commercial/webisode, “Awareness Test” for TFL
• Grabarz & Partners Werbeagentur GmbH, Hamburg, Germany, broadcast TV and cinema, television product/service promotion, “Parking” for Volkswagen AG
• Jung von Matt AG, Berlin, Germany, advertising posters and billboards, electronic billboard, “Eye Tracking” for Amnesty International
• JWT, New York, NY, USA, broadcast TV and cinema, television product/service promotion, “Swedish Fish Cat Sandwich” for Cadbury-Adams
• Leo Burnett, London, UK, broadcast TV and cinema, television public service/non-profit,“House of Cards” for Shelter
• Leo Burnett, London, UK, broadcast craft, special effects, “House of Cards” for Shelter
• Modernista!, Boston, MA, USA, collateral advertising, direct mail, “Fragile” for Crown Relocations
• Ogilvy & Mather Werbeagentur GmbH, Frankfurt, Germany, collateral advertising, guerrilla/unconventional, “Bigger Storage Ideas” for IKEA Germany
• Saatchi & Saatchi, New York, NY, USA, broadcast TV and cinema, television product/service promotion, “Bulldozer” for Crest
• Saatchi & Saatchi, New York, NY, USA, broadcast radio, product/service promotion, “Marathons” for StuffIt Deluxe
• Saatchi & Saatchi, New York, NY, USA, broadcast radio, product/service promotion, campaign, “Compression Radio” for StuffIt Deluxe
• Saatchi & Saatchi, New York, NY, USA, advertising posters and billboards, promotional, campaign, “Through Your Veins” for Cheerios
• Station Films, New York, NY, USA, broadcast craft, direction, campaign, “Crest” for Crest
• Young & Rubicam, Boulogne-Billancourt, France, advertising posters and billboards, outdoor/billboard, campaign, “Nova ‘Le Grand Mix’ ” for Nova Radio

Interactive

25 ADC Cubes were awarded (4 Gold, 9 Silver, 12 Bronze, 11 Merit). ADC Gold Cube Interactive winners in their respective categories were:

• argonauten G2 GmbH, Berlin, Germany, new media innovation and development, product/service promotion, “Digital Concert Hall” for Berliner Philharmoniker
• Crispin Porter + Bogusky, Boulder, CO, USA, web applications/downloads, product/service promotion, “Whopper Sacrifice” for Burger King
• Hyper Island, Stockholm, Sweden, new media innovation and development, product/service promotion, student entry, “DigiTic” for Skara Sommarland
• POKE, London, UK, new media innovation and development, product/service promotion, “Orange ‘Balloonacy’ ” for Orange

Design

103 ADC Cubes were awarded (29 Gold, 36 Silver, 38 Bronze, 29 Merit). ADC Gold Cube Design winners in their respective categories were:

• Alt Group Ltd., Auckland, New Zealand, corporate and promotional design, corporate identity program, series, “Hudson Gavin Martin” for Hudson Gavin Martin
• Aperture Foundation, New York, NY, USA, photo, book, “The Transparent City” for Aperture Foundation
• Art Center College of Design, Pasadena, CA, USA, poster design, promotional, series, student, “Vive Latino” for Art Center College of Design
• ART+COM, Berlin, Germany, environmental design, gallery/museum exhibit or installation, series, “The ‘Kinetic Sculpture’ for the BMW Museum, Munich” for BMW Group
• BBDO, New York, NY, USA, poster design, electronic billboard, series, “ ‘Big Love’ Mural Campaign” for HBO/”Big Love”
• Dentsu, Tokyo, Japan, package design, food/beverage, series, “NEWSPAPER to NEW PAPER project” for Ichida Garden
• Hachette Book Group, New York, NY, USA, book design, book jacket, “Columbine” for Hachette Book Group
• Leo Burnett, London, UK, TV and cinema design, art direction, series, “Tales of the Road” for Department of Transport
• Mainstudio, Amsterdam, The Netherlands, editorial design, consumer magazine full issue, “Mark Magazine – Another Architecture” for Mark Publishers
• MARK, Manchester, UK, poster design, promotional, series, “Manchester Comedy Festival 08” for The Comedy Store
• Marmalade, Melbourne, Australia, TV and cinema design, art direction, “License Town” for VicRoads
• New York Magazine, New York, NY, USA, editorial design, consumer magazine cover, “Brain” for new York Magazine
• Ogilvy & Mather Werbeagentur GmbH, Frankfurt, Germany, environmental design, environment, series, “Bigger Store Ideas” for IKEA Germany
• Ogilvy & Mather Werbeagentur GmbH, Frankfurt, Germany, environmental design, environment, series, “Begging Sculptures” for German Foundation of Monument Protection
• Pentagram Design, New York, NY, USA, corporate and promotional design, corporate identity program, series, “Museum of Arts and Design (MAD) Identity Design” for Museum of Arts and Design (MAD)
• Rightning, Inc., Tokyo, Japan, product design, electronics, appliances, house wares, etc., “GRiD TAG” for Rightning, Inc.
• School of Visual Arts, Livingston, NJ, USA, TV and cinema design, TV identities, openings, teasers, student, “Rothko at Tate Modern” for Tate Modern
• Shimada Design Inc., Miyakojima-ku, Osaka, Japan, book design, museum, gallery or library book, “Less and More: The Design Ethos of Dieter Rams” for Suntry Museum
• Shimada Design Inc., Miyakojima-ku, Osaka, Japan, poster design, promotional, series, “Less and More: The Design Ethos of Dieter Rams” for Suntry Museum
• T-The New York Times Style Magazine, New York, NY, USA, editorial design, consumer magazine self-promotion, series, “T Pages” for T-The New York Times Style Magazine
• Taku Satoh Design Office Inc., Tokyo, Japan, package design, fashion/apparel/wearable, “PLEATS PLEASE limited box” for ISSEY MIYAKI INC.
• The New York Times Magazine, New York, NY, USA, photo, magazine editorial, series, “My Game Face” for The New York Times Magazine
• Turner Duckworth: London & San Francisco, San Francisco, CA, USA, package design, food/beverage, “Coca-Cola Aluminum Bottle” for The Coca-Cola Company
• University of Applied Sciences Darmstadt, Faculty of Design, Darmstadt, Germany, book design, public service/non-profit book, student, “Farben on Demand” for University of Applied Sciences, Darmstadt
• University of Illinois at Chicago, Chicago, IL, USA, book design, limited edition, private press or special book format, student, “Designing a typeface for the Chicago 2016 Olympic Games” for Thesis Project
• Wired Magazine, San Francisco, CA, USA, editorial design, consumer magazine self-promotion, “Screw Organic” for Conde Nast/WIRED
• Wired Magazine, San Francisco, CA, USA, editorial design, consumer magazine self-promotion, “Feed the World” for Conde Nast/WIRED
• Zoo Film Productions, Los Angeles, CA, USA, TV and cinema design, music video,“Radiohead ‘House of Cards’ ” for TBD Records

ADC Design Sphere

Now in its second year, ADC Design Sphere honors a comprehensive and sustained program of design, by a single design firm for a single client. This category recognizes those who set the standard for excellence in consistent, innovative and relevant design communications for a period of 3-10 years and/or beyond. This year’s ADC Design Sphere Cube goes to Pentagram Design, New York, USA, “The Public Theater” for The Public Theater. The client also receives an ADC Design Sphere Cube.

ADC Hybrid

The ADC Hybrid category honors the year’s most game-changing, innovative and inspiring work, and the most relevant, entertaining, engaging brand experiences and advertising solutions. This year’s ADC Hybrid Cube winners are:

42 Entertainment, LLC, Pasadena, CA, USA, “Why So Serious? The Dark Knight Alternate Reality Experience” for Warner Bros Worldwide Marketing

Crispin Porter + Bogusky, Boulder, CO, USA, “Whopper Sacrifice” for Burger King

Johannes Leonardo LLC, New York, NY USA, “Right Boot Store” for Nomis

Corbis Creativity for Social Justice Award & Scholarship

Now in its third year, the Corbis Creativity for Social Justice Award & Scholarship is presented in two categories: professional (for professional work entered in any public service/non-profit/education category created on a pro bono basis to benefit those in need) and student (student work created for an existing non-profit organization.) The scholarship is presented byCorbisand the awards are presented by ADC.

This year’s Corbis Creativity for Social Justice Award & Scholarship go to:

Ogilvy & Mather Werbeagentur GmbH, Frankfurt, Germany, environmental design, environment, series, “Begging Sculptures” for German Foundation of Monument Protection

Designmatters at Art Center College of Design, Pasadena, CA, USA, corporate/institutional, annual reports, brochures, etc., “Images Speak – The Mpala Health Education Projects” for Designmatters at Art Center College of Design and Mpala.

As part of the award, Corbis presents a $10,000 cash prize to the German Foundation of Monument Protection. The five Art Center College of Design students responsible for their winning entry – Sara Hofmann, Rawn Trinidad, Melissa Galaviz Rocamora, Andrew Behr and Ching Ching Cheng – receive a $2,500 scholarship from Corbis for the top student entry created for an existing non-profit organization.