This might be difficult for most companies to pull off unless you have a large enough budget to make room for these special effects. As part of Pepsi's #livefornow campaign, they created this incredible bus shelter in London that's designed to get funny reaction from people. This is one you really have to watch.
Early script variation with diamonds.
Unusual typestyle used on a number of calenders.
Early script with the line extending from first "O" "Trademark" in tail; also no trademark in tail.
Crude script with "Trade-mark" in tail, under the tail or no trademark with "Trade Mark Registered" in tail 1901-1903
Custom script with "Trade-Mark" in tail; note open "O's", and unusual tails on "C's"
Traditional script "Trade-Mark Registered" in tail.
Traditional script "Trade-mark Reg. U.S Pat. Off." in tail
Traditional script "Reg. U.S. Pat. Off." under script.
Traditional script "Trade Mark (R)" under script.
"Arciform" logo also called "Fishtail" logo by collectors.
"Dynamic Ribbon" also called "Wave" logo; actually introduced in late 1969