26.8.16

I hate your “ creative” .. give me something that sells or burst!

I'm a marketer not in the entertainment  business .. i dont sell art .. im not here to impress people and get a "WOW" effect!

Grow up Mr. or Ms. Kخreative ( Kخhara + Creative) in Arabic and the better English for it is " shitReative" ( Shit + creative)

The 7 Creative Elements That “Win” 


  • Focal Point -- Ads with an obvious focal point help to focus the person viewing your brand’s message.
  • Brand Link-- Ads, tend to perform better when it is easy for someone to establish a quick link between the ad and the brand being represented. This is especially true for more iconic brands.
  • Brand Personality -- How well does the ad fit with what users know about the brand? 
  • Informational Reward -- Does the ad have interesting information? 
  • Emotional Reward-- Ads with emotional reward tend to perform better, especially when the emotions are aligned with the true spirit and authenticity of the brand. Use of humor is a good way to connect with your audience.
  • Noticeability -- Think about what makes you pause and look at ads, especially on mobile. Video ads that grab your attention tend to perform better.
  • Call to Action -- Include a strong call to action like “Shop Now.” Your audience will be more likely to take action if you tell them what you’d like them to do. Call To Action options: Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Contact Us, Apply Now, and Donate Now.

7 Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...