6.3.12

Cartier| Odyssee de Cartier

To celebrate its 165th anniversary, jewelry brand Cartier unveiled this heavy, opulent short film starring the brand's emblem, the panther, who travels through Cartier's history, brushing against some of the world's most iconic locations and moments. He lands up at in Paris, where he meets supermodel Shalom Harlow at the Grand Palais, where Cartier was born. Agency was Marcel Publicis, director was Bruno Aveillan of QUAD, with postproduction from Digital District.


To live to Odyssee>>> http://www.odyssee.cartier.us/#/home








Full Credits

Agency:
Marcel
Client:
Cartier
Director:
Bruno Aveillan
DOP:
Patrick Duroux
Production Company:
QUAD Films
Post Prod:
Digital District
Director:
Mathieu Lauxerois
Director:
Nataly Aveillan
Flame Artist:
Jean-Cl�©ment Soret
Editor:
Coralie Rubio
Editor:
Fred Olszak
Assistant Editor:
Anthony Ornecq
Assistant Editor:
R�©mi Nonne
Producer:
Martin Coulais
Director/Producer:
Claudia Traeger
Sound:
Pierre Adenot
Design Dragon:
Stephane Levallois
Graphic Research:
François Peyranne

Date

Mar 05, 2012

5.3.12

The Story of Keep Calm and Carry On


Barter Books created a short film that tells the story behind the iconic ‘Keep Calm and Carry On’ poster. From it’s creation to it’s rediscovery to it’s meteoric rise to global icon.




Technology meets creativity | Invisible Mercedes-Benz



To promote the technology of fuel cell based hydrogen that has issued zero pollutant, the Mercedes-Benz has developed an "invisible car" lined by hundreds of LED's, where a camera on the other side showed the pictures and created the illusion of invisibility.

3.1.12

Apple and Samsung fights over an 8 years old girl

A war just brook between Apple and Samsung over an 8 years old girl ???


The cute face




Samsung Galaxy Tap Ad

Apple Iphone Ad

25.12.11

Hörst


Horst brand identity
Lg2boutique’s mandate was to restyle the brand platform of Hörst, a designer and maker of high-end men’s clothing. Strategic research and the perceptual axes of the competitive field helped identify an important opportunity. Amongst large international players such as Hugo Boss, Versace, Strellson, Paul Smith and Ermenegildo Zegna, seduction proved to be the most ignored perceptual axis. This insight held great potential and offered the brand a credible positioning with which to enter the high-end market.
Horst brand identity
Hörst’s target likes to shop and is constantly on the lookout for that little elegant or eccentric something to reaffirm his style. He is a mature man who maintains a somewhat mysterious air. Seduction, in his view, is a game. With a slight penchant for the extravagant, he is the embodiment of the modern dandy. He takes great pleasure from his lifestyle, never slavishly bowing to the dictates of fashion. Going to the barber, learning music or taking the train for business are all things he makes time for. His entire person is seductive, rising above the everyday. He is authentic.
Horst brand identity
The “Authentisch Mann” signature highlights the brand’s German heritage — an important differentiator in a world of fashion dominated by French, Italian and British brands.
Lg2boutique believed that all these elements defined a position that would permit the Hörst brand to standout from the field.
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity
Horst brand identity

3.12.11

Kwality brand new identity






Above are the old dull outdated brand however a lot of markteers are debating about why to launch an ice-cream rebranding in Winter??

its obvious that their return on investment measurement is not placed yet and they have some extra dollars that no need for. Typical case "CEO of arabia".
wherever the reason, its stupid and reflect how non planned brand you are .

As for the positioning, good luck next time in uniting generations Y & Z.







23.10.11

Gaddafi in Advertising










American Airlines |Seamless


American Airlines is running an advertising campaign focused on the airline’s effort to create a seamless travel experience for its customers. Each ad communicates the message that American Airlines and its innovative products and services enable the enlightened, modern traveler to, “Fly without putting your life on pause. Be yourself non-stop.” Modern special effects were used to give the ads a contemporary, cutting edge feel. Shot on-location in the Bahamas and Los Angeles, post-production special effects matched the lead characters’ experiences in their personal lives to their onboard experience. These special effects and seamless transitions required extensive use of a motion-control camera and digital production.
American Airlines Scuba Diving


After School opens on a mother and daughter discussing the youngster’s role in the school play as they sit cross-legged in their living room. But something’s a bit off kilter -- as the camera swings around the room, a pair of airline seats, which had been casual living room chairs in the previous shot, appear; then the soft glowing lights of a fasten-seatbelt sign blink on along the wall; and, very faintly, a droning voice states, “This is your captain speaking,” in the background. When the camera makes one final swing from daughter to mother and pans out, the elder is not in the living room with her daughter at all, but in the cabin of an American Airlines jet, engaged in the conversation via instant message on her laptop. 



Scuba follows a couple scuba diving through the rays of light, schools of fish and sea turtles off a sprawling reef. The first indications that this is not your standard reef appear in the form of a “Priority Access” sign lodged into the plant life, followed by a bank of screens showing the status of departing flights, which is just one example-in addition to text notifications and mobile boarding passes-of how American Airline passengers receive a streamlined, mobile boarding experience. As a school of fish darts in front of the camera, blurring the panorama, the water evaporates and the couple comes out in an airport terminal. “Fly without putting yourself on pause,” a narrator intones. “Be yourself, nonstop.



Credits

The Non Stop campaign was developed at TM Advertising by creative director Bernard Park, art director Brian Wood, director of broadcast production Hal Dantzler, producer Stephanie Murdoch.
Filming was shot by director Gerard de Thame via Believe Media with director of photographyMick Coulter, executive producer Michael McQuhae, producer Fabyan Daw.
Editors were Jack Waldrip, Artie Pena at Charlie Uniform Tango with executive producer Mary Alice, audio engineer Jake Kluge
Post production and effects were produced at Absolute Post by lead VFX/Flame artist Dirk Greene, VFX artists Warren Paleos, Krissy Nordella, Alex Gabucci, designers/animators Ed Manning, Jim Vidal, executive producer Sally Heath and producer Melissa Stephano.
Colorist was Ben Eagleton at Smoke & Mirrors, New York, with managing director Jo Morgan and producer Lauren Shawe

Toyota has launched “It’s Ready. Are You?”, an integrated advertising campaign promoting the 2012 Camry campaign. The campaign demonstrates how the seventh-generation model addresses changes in consumers‟ vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior vehicle styling. Six television commercials, print and out of home advertisements are joined by a microsite, the Camry Effect site.
Toyota Camry Built
Built” highlights the Camry‟s new features and visually demonstrate the reinvention of Toyota‟s signature model. As the 2012 model builds around its driver, the spot touches on several of the key aspects midsize car buyers expect to get with their next car purchase. 


“Pit Stop” pays homage to the Camry‟s racing heritage with Toyota NASCAR driver Kyle Busch. The ad shows how Toyota‟s excellence carries from the racetrack to the roadway by transforming the car in the speed of a pit stop to highlight the Camry’s performance capabilities and intuitive mobile technology. “Pit Stop” will make its television debut on October 24. 


Two additional TV commercials will roll out later in 2011, followed with two further spots in the 2012 Super Bowl and the Toyota Halftime Report.The campaign also includes print ads, digital media, out-of-home boards and social media elements. Additionally, digital billboards featuring Camry imagery will run atop the Walgreens building in New York‟s Times Square to spark the public‟s interest and build intrigue for the 2012 model.

Toyota Camry Performance print ad - Female
Toyota Camry Innovation print ad - male
Toyota Camry Safety print ad
Toyota Camry MPG print ad
Beginning in November, consumers will have the opportunity to get behind the wheel of the 2012 Camry at over 125 events through March 2012. The Toyota Drive Center national ride and drive tour, along with activations at select Life Time Fitness locations across the country, will give the public a chance to experience the vehicle first hand.
The Camry Effect website is designed to connect the nearly seven million Camry drivers in the United States through an intuitive, interactive, online experience. The Camry Effect provides past and present Camry owners a platform to share stories, moments, memories and milestones of first dates, road trips, soccer games, interviews and college days while witnessing the collective “effect” each has.
Toyota Camry Effect site
Toyota Camry Effect Explore Timeline site

Credits

The Ready campaign was developed at Saatchi & Saatchi Los Angeles by executive creative directors Margaret Keene and Chris Adams, creative director John Payne, art director Verner Soler, copywriter Graham McCann, director of integrated production/multimedia Tanya LeSieur, senior broadcast producer Gil DeCuir, project managers Angela Montoya, account director Andrew Corpman, management supervisor Erica Baker, account executive Kejal Crosson-Elturan, strategic planning director Evan Ferrari, strategic planners Skylar Wallace and Allison Farquhar, broadcast media director Gwen Conley, working with product information supervisor Paul Watson, business affairs managers Cara Orlowski and Ivy Chen, Toyota corporate manager Ed Laukes and advertising manager Colin Morisako.
Filming was shot by director Phil Joanou via MJZ with executive producer Jeff Scruton, president David Zander, director of photography Mauro Fiore and line producer Paul Manix.
Editor was Rick Lawley at The Whitehouse Post with executive producer Sue Dawson, senior producer Joni Williamson and assistant editor Brian May.
Special and visual effects were produced at The Mill, Los Angeles, by executive producer Sue Troyan, colorist Adam Scott, senior producers Melanie Wickham and Arielle Davis, 3D lead Andrew Proctor, 2D lead Paul O’Shea, 3D artists Yorie Kumalasari, Michael Panov, Lu Meng Yang, Kiel Figgins, 2D artists Gareth Parr, Steve Cokonis, Dag Ivarsoy, Nicholas Kim, Shane Zinkhon, Brinton Jaecks and Jen Stavish.
Music was produced at Mophonics by executive producer Michael Frick, head of production Shelley Altman and creative director Stephan Altman. Sound was designed at Trinitite Studios by designer Brian Emrich, and recorded and mixed at Lime Studios by Loren Silber.

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