18.10.11

Take This Lollipop


For several days, circulating on the net " Take This Lollipop , "an interactive film seems very disturbing that warn about possible dangers arising from our unbridled desire to share.
What hides behind this exciting teaser campaign?
The thesis is that more can be supported in promoting a horror film. In my opinion, may lie instead with a social initiative.




Jason Zada has released a haunting live-action interactive site, takethislollipop.com, a chilling warning to people who upload personal information to their Facebook profiles. With permission from a Facebook user, Take This Lollipop trolls through their photos, friend lists, news feeds and other personal information. The site then plugs the data into a web video starring a sweaty, disheveled degenerate, (played by Bill Oberst Jr.) who sits in a shade-darkened room staring at a computer screen. To a swirl of haunting sounds and suspenseful music, he logs in to Facebook under the user’s name to troll through reams of their information, including, at the end of the video, their location. With an ominous gleam in his eye, the cyber-stalker takes to his car, exiting at an indistinct location that could very well be almost any place, even right around the corner from where you are now… The action then fades to a countdown clock and the name of one of the user’s Facebook friends, stating that they’re next.
The site has attracted over 5 million unique hits and more than 600,000 ‘likes’ from around the world.
“I’m a huge fan of horror and of Halloween, and I really felt like this was a great opportunity to focus on Halloween and mix it with the underlying fear of privacy that we have nowadays with Facebook and other social networking sites,” stated Zada.

Take This Lollipop

Credits

The Take This Lollipop project was developed by director Jason Zada at Tool of North America with executive producers Brian Latt, Oliver Fuselier, executive producer digital Dustin Callif and developer Jason Nickel.

17.10.11

Philips Wake-up Light| 'Make me a morning person'





Marketers like dealing with universal human truths. You can normally rely on the insight section of a case study to feature phrases such like “people like to upload and share content”, “visitors want to engage with their favourite brands” and the awards-season favourite: “Young people love music”.




Another universal truth, and one that has been recognised by Philips, is that people generally dislike getting up in the morning. Philips has attempted to offer an alternative to early morning alarm clock in the shape of its Wake-up Light, a kind of bedside lamp that supposedly mimics the effect of a natural sunrise.



Philips recognised that people generally dislike getting up in the morning. Philips has attempted to offer an alternative to early morning alarm clock in the shape of its Wake-up Light, a kind of bedside lamp that supposedly mimics the effect of a natural sunrise.

The light was tested last year in the Norwegian town of Longyearbyen, where there is no sunshine for three months of the year, and its effect on the community was recorded in an excellent short film by Doug Pray. But while the lamp had demonstrated its effectiveness in the Arctic, a more relevant angle was required for the European consumer.

The 'make me a morning person' campaign kicks off late-September with a recruitment drive to search for the world's worst grumps, snoozers and zombies. Consumers can nominate themselves, their friends and family, or even a colleague, on Facebook to take part in the challenge. They can also take a quiz on Facebook to find out which of the seven morning types they are - The Grump, The Grunter, The Snoozer, The Zombie, The Corpse, The Early Bird or The Chirpy. Hundreds of entrants will then be selected to receive a Philips Wake-up Light and take part in the 21 day challenge.

The social experiment
From mid-October 2011, participants of the challenge will chart their progress via the dedicated iPhone 'Wake-app' that has mini-games to test them on alertness, mood and ease of getting out of bed, and will determine whether a 'non morning person' has truly become a 'morning person' by waking up naturally with the Philips Wake-up Light. The mini-games were designed with the help of Philips light therapy experts and the Wake-app is the first consumer-facing app to feature tests undertaken in sleep laboratories and clinical studies. Non-participants can also download the free iPhone app and take the challenge themselves.
The Longyearbyen experiment

Results

Full results to follow. Campaign launches across October 2011.
External links:
Facebook Wake-up Light app: http://apps.facebook.com/wakeupchallenge(6/10/11: not live yet)
BRAND: Philips
BRAND OWNER: Philips
CATEGORY: Electronic Goods
REGION: The Netherlands
DATE: September - October 2011
AGENCY: Tribal DDB
MEDIA CHANNEL: Experiential,Online,PR

16.10.11

Dove | Uncontrolled women



BRAND: Dove
BRAND OWNER: Unilever
CATEGORIES:FMCG, Toiletries/Cosmetics
REGION: Argentina
DATE: May - May 2011
AGENCY: Initiative
MEDIA CHANNEL: Branded Content, Digital,Online, PR




    Dove wanted to re-launch its hair care range in Argentina and earn credentials amongst consumers as an expert hair care brand that women would trust. Dove wanted to refresh the promise that women who chose the Dove Damage Therapy range could reclaim control of their hair.
    This re-launch featured new product formulas, new packaging, a new brand positioning and a fresh new tone in Dove marketing messages. But to achieve a successful re-launch, Dove needed to develop and distribute content to help generate awareness of the new 'control or uncontrolled messaging.
    A series of videos were created that explored the idea of 'control and uncontrolled'. Well known female comedians discussed the things in their lives that bring chaos and stress, in a series of comedy monologues that tackled issues of control for women at work, at home and in their relationships.
    Dove wanted to get involved in the online conversations of its consumers by providing them with some entertaining content they would feel compelled to share. Viewers are more likely to share content that engages them, which meant that Dove had to take advantage of the earned media potential of relevant, shareable content by ensuring that it was distributed effectively.
    The resulting video series 'Stand Up Descontroladas' was seeded across multiple online platforms. Dove enlisted the support of key opinion formers in the blog space and launched a robust PR campaign on Facebook, Twitter and fashion aspiration sites. The key opinion formers spread the videos by posting entries on their blogs and Twitter feeds that discussed the difference between '#stable women' and '#uncontrolled women'. By the end of the first day, '#uncontrolled' was a trending topic in Argentina. Most of the tweets were linked to one of the Dove branded videos. Videos were hosted on a branded YouTube channel.

    Descontroladas - Maria Freytes from CSquared on Vimeo.



    Results

    'Stand Up Descontroladas' achieved more than 500,000 views during the nine week campaign. 30% of visitors came from Twitter, Facebook, Dove.com.ar and paid media initiatives. 70% of views were counted in Youtube, coming from YouTube search or related video suggestions.
    The mix of earned and paid media investment was split 10 % earned + 90 % paid.
    The campaign contributed to a 10% increase in Dove's market share. (Source: CCR)
    This campaign was shortlisted at the 2011 Festival of Media Latam Awards in the 'Best Use of Digital Landscape' category.
    External links

    12.10.11

    40 CREATIVE FACEBOOK TIMELINE DESIGNS


    Recently at the F8 conference, Facebook CEO Mark Zuckerberg introduced a massive redesign to our favorite* social media website. Honestly The new updates are understandable and from their point of view provide a better experience for the end user. From personal point of view, each time they implement a change I get more confused while being forced to learn the new layout. When will they leave it alone? I have no idea. Twitter had a major redesign a couple of months ago, and that was easy to learn. Enough ranting, let’s talk about the new Timeline feature.

    Wanna Create your own?

    With the new update we think it give us, the users, a great opportunity to be creative! If you are indeed one of the few who have access to this beta feature, we have listed some useful dimensions. Now you can create your very own awesome Timeline design, and get a head start on your friends!
    hujgp1 40 Creative Examples of Facebook Timeline Designs
    • Cover Photo – 850px* x 315px
    • Profile Photo – Scaled 125px x 125px (180px x 180px is the minimum image upload size.
    • Profile Photo Offsets – left 22px*, top 92px
    To get your creativity juices flowing we have collected some great examples of Facebook Timeline designs. Please note that to respect the users privacy, we will not be linking to their Facebook Profiles.

    1. Ekkapong Techawongthaworn

    ekkapong1 40 Creative Examples of Facebook Timeline Designs

    2. Mathew Barker

    matthew1 40 Creative Examples of Facebook Timeline Designs

    3. Maggie Lin

    google1 40 Creative Examples of Facebook Timeline Designs

    4. Andrew Grojean

    andrew1 40 Creative Examples of Facebook Timeline Designs

    5. Lawson Hembree V

    lawson1 40 Creative Examples of Facebook Timeline Designs

    6. Mohammad L. Azzam

    azzam1 40 Creative Examples of Facebook Timeline Designs

    7. Rodney Hess

    rodney1 40 Creative Examples of Facebook Timeline Designs

    8. Vinh Nguyen

    moon1 40 Creative Examples of Facebook Timeline Designs

    9. Victor Zapanta

    timeline1 40 Creative Examples of Facebook Timeline Designs

    10. Ekkapong Techawongthaworn

    ekka picnik1 40 Creative Examples of Facebook Timeline Designs

    11. Brian Sanders

    g5qui1 40 Creative Examples of Facebook Timeline Designs

    12. Manuel Campos

    4197366801 40 Creative Examples of Facebook Timeline Designs

    13. Sven De Bruyne

    4172312801 40 Creative Examples of Facebook Timeline Designs

    14. Delphin Hauchard

    4206292511 40 Creative Examples of Facebook Timeline Designs

    15. Manoj Varghese Mathew

    mvm facebook timeline layout1 40 Creative Examples of Facebook Timeline Designs

    16. Eyal Shahar

    facebooktimelinecreativeprofile101 40 Creative Examples of Facebook Timeline Designs

    17. Lauren Myers

    lauren facebook1 40 Creative Examples of Facebook Timeline Designs

    18. Jennifer Taylor

    jen facebook1 40 Creative Examples of Facebook Timeline Designs

    19. Tom Lambie

    fb4119299931 40 Creative Examples of Facebook Timeline Designs

    20. Jeremy Bronson

    fb4097892501 40 Creative Examples of Facebook Timeline Designs

    21. Umair Latif

    fb30mbtp01 40 Creative Examples of Facebook Timeline Designs

    22. Travis Keith

    fbe77on1 40 Creative Examples of Facebook Timeline Designs

    23. Andy Hirsch

    fbnew11 40 Creative Examples of Facebook Timeline Designs

    24. Mark Spangler

    fbwaldo fb1 40 Creative Examples of Facebook Timeline Designs

    25. Herb Cloutier

    my timline image 21 40 Creative Examples of Facebook Timeline Designs

    26. Jasmine Star

    newfacebooktimeline1 40 Creative Examples of Facebook Timeline Designs

    27. Sune Adler Miltersen

    lastone1 40 Creative Examples of Facebook Timeline Designs

    28. Sune Adler Miltersen

    bigcat1 40 Creative Examples of Facebook Timeline Designs

    29. Amy Mae Elliott

    ame facebookfinal 01 40 Creative Examples of Facebook Timeline Designs

    30. Tanner Ringerud

    18 unique and creative facebook timeline profile designs 081 40 Creative Examples of Facebook Timeline Designs

    31. Arch John Philip Uy

    fbtimelinebus1 40 Creative Examples of Facebook Timeline Designs

    32. Jeffrey Diana

    jeffrey diana 40 Creative Examples of Facebook Timeline Designs

    33. Rob Harris

    rob harris 40 Creative Examples of Facebook Timeline Designs

    34. Yale Zhao

    6202780040 2cf6bc7e2a b1 40 Creative Examples of Facebook Timeline Designs

    35. Paul Lau

    6173059657 e4a818a12e b1 40 Creative Examples of Facebook Timeline Designs

    Prototype Timeline Facebook Fan Page Designs

    The following designs are from a New York agency called Skinny. They have created some gorgeous examples of what the newly revamped Facebook Fan Page designs might look like if having the Timeline feature enabled. From the looks of it I think the implementation will allow companies to express their own creativity. Also for small businesses, Facebook could serve as a dedicated online location for their operations.
    Setting up a website might be overseen, and companies might focus their efforts on Facebook only. This statement is solely based on my opinion, and makes complete sense if you think about it. Currently on a fan-page you can view images/videos, purchase items, read the latest happenings on their wall, contact them, and much more. If you are a small local business, there is no need for a website. Monetizing Facebook fully, can save you time and help you reach your local fanbase.

    36. Coca Cola

    18 unique and creative facebook timeline profile designs 131 40 Creative Examples of Facebook Timeline Designs

    37. Burberry

    burberry 40 Creative Examples of Facebook Timeline Designs

    38. Mercedes-Benz

    18 unique and creative facebook timeline profile designs 171 40 Creative Examples of Facebook Timeline Designs

    39. Target

    18 unique and creative facebook timeline profile designs 151 40 Creative Examples of Facebook Timeline Designs

    40. Redbull

    18 unique and creative facebook timeline profile designs 161 40 Creative Examples of Facebook Timeline Designs

    Surprise Bonus

    Wanna create your very own Facebook Timeline based website? If your answer was yes, then here is the WordPress theme that will help you achieve your goal. Timeline was designer by JuliusDesign and inspired by Timeline Facebook based on Twenty Eleven 1.2 proudly powered by WordPress. This theme is 100% free and available for download (link listed below).
    tp screen 4 11 40 Creative Examples of Facebook Timeline Designs
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