25.7.11

A myth | the right agency


'Don't pick a company. Pick a culture.'

The advice i can give  is to look for a culture that doesn't only produce great work but also great people. I guess most of us know deep inside it's more than work that matters, we can break down agency culture into five points and shared simple ways on how to recognize it. 

1. Collaboration
If you get into a culture that values collaboration, there's room for client to contribute. Places that value collaboration tend not to be about the person, they tend to be about 'THE BEST IDEA WINS'. This is not about people or ego, it's about the idea. How you recognize it:
  • How are people seated? Departments? Integrated? Floors?
  • Do they assign ideas to people? Groups? The boss? Name on the door?
  • How do they review work? In the open? Corner office? Small/big?
2. Generosity
It takes generosity to teach. A culture of generosity will allow people to explore their own ideas, potential, find their own voice and learn from failure. How you recognize it:
  • Do co-workers celebrate brand success as their own? Do they want what you want for yourself?
  • How do they give and share credit?
  • What's the approach to training and education? 
3. Courage
Client need an organization that stands up for brave ideas. How you recognize it:
  • Do you look at their work and ask 'How the hell did they do that?'
  • How many ideas do they bring to a pitch?
  • Have they ever resigned business for a creative or cultural differences?
4. Accountability
A culture of accountability quickly teaches that success or failure matters. Being accountable for the outcome, either positive or negative, is leadership. Be in a culture that shares your definition of success and that teaches you to lead. How you recognize it:
  • Do they embrace metrics? Do set them at all?
  • What is the ultimate win to them? Awards? $$$? Long relationships? Happy clients?
  • What is the compensation structure for clients? For staff? For leaders? What does it reward? Performance? Seniority? Internal political success?
5. Ambition
It's important to understand your brand ambitions and find an agency that shares the same ambitions.  If you're missmatch it's going to be a bad relationship. If you aspire to greatness, attach yourself to an organization that aspires to greatness. How you recognize it:
  • What goals do they aspire to? Success as defined by clients, industry or culture?
  • Do they talk about what they could do better more than what they do well?
  • Do they visibly push themselves?
  • Do they attract 'Challenger' clients and brands?

Absolut Vodka| Ads review


Absolut Rome


Absolut London


Absolut Hollywood


Absolut Venice


Absolut Athens


Absolut Paradise


Absolut L.A


Absolut New Orleans


Absolut Bangkok


Absolut Seattle


Absolut Jersey


Absolut Houston


Absolut Monte Carlo


Absolut Istanbul


Absolut Manhattan


Absolut Paris


Absolut Stockholm


Absolut Aspen


Absolut Auckland


Absolut Original


Absolut 24th


Absolut Tradition


Absolut Sadist


Absolut Kurant


Absolut 19th


Absolut Kurant


Absolut Hangman


Absolut Larceny


Absolut 110°


Absolut Space


Absolut Squeeze

22.7.11

Absolut Blank


Absolut, the vodka company, is running “Absolut Blank”, an integrated advertising campaign featuering work by range of installation artists. Under the tagline “It all starts with an Absolut Blank,” the campaign blends print, interactive, digital, and installation art as the artists used the blank canvas of the bottle to indulge their creative inspirations including light installations, murals and collages. The campaign, which highlights various mediums of artistic expression, launched in the UK this week.
Absolut Blank


Click on the image below to play the Absolut Blank commercial in YouTube (HD)
Popout

www.youtube.com/watch?v=QqC0dvN7U3U

Click on the image below to play the video in YouTube (HD)
Popout

www.youtube.com/watch?v=cUrGXZKVNGo

Absolut Blank Recife
Absolut Blank Kinsey
Absolut Blank Aesthetic
Absolut Blank Flores
Absolut Blank Mars
Absolut Blank Wood
Absolut Blank Bray
Absolut Blank Jansen
Absolut Blank Good Wives & Warriors
Absolut Blank Morning Breath
Absolut Blank Wagner
Absolut Blank Freeman
Absolut Blank Gioscia
Absolut Blank Fish
Absolut Blank Amory
Absolut Blank Chamarelli
“In ABSOLUT BLANK, ABSOLUT has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. We brought together creative collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art. The result depicts how artists and creativity are inspired through ABSOLUT,” says Mark Hamilton, Global Marketing Director at The Absolut Company. The 18 artists participating in ABSOLUT BLANK represent a variety of creative disciplines from across the globe; from drawing, painting and sculpting to film making and digital art. Among the artworks are UVA’s high intensity, bright and striking light installations, Mario Wagner’s attention-grabbing cut-out imagery, the colourful and playful graphic design of Aesthetic Apparatus, the bold illustrations of Kinsey and the detailed work of Good Wives and Warriors.

Credits

The Absolut Blank project was developed at TBWA\Chiat\Day New York by chief creative officer Mark Figliulo, creative director/copywriter: Sue Anderson, associate creative director/art director Hoj Jomehri, art Producer Teresa Rad, executive producer Robert Valdes, senior producer Darryl Hagans, assistant producer Ellen Fitzgerald
Filming was shot by director Floria Sigismondi via Believe Media with executive producer Liz Silver, line producer William Sloss, director of photography Simon Chaudoir, photographer Felipe Robelo.
Retouching was done at E-Graphics by director/editor Kief Davidson, editor Lauren Giordano, assistant editor Gabriel Chavez. Art materials and logistics were produced at Alarming Industries.
Editor was Hank Corwin at Lost Planet with executive producer Krystn Wagenberg.
Visual effects were produced at The Moving Picture Company (MPC) New York, by executive producer Justin Brukman, producer Louisa Cartwright, VFX supervisor Marcus Wood and 3D artist Liam Griffin. Telecine was produced at MPC Los Angeles by colorist Mark Gethin.
Music is by The Octopus Project.
Artists in the Absolut Blank project are Adhemas Batista, Aestethic Apparatus, Alex Trochut, Brett Amory, Dave Kinsey, David Bray, Eduardo Recife, Fernando Chamarelli, Good Wives & Warriors, Jeremy Fish, Ludovica Gioscia, Marcus Jansen, Mario Wagner, Morning Breath, Robert Mars, Sam Flores, Thomas Doyle, UVA, and Zac Freeman.

21.7.11

Bus-sheltersvertising


Bus shelters are such dreary places, even advertising can sometimes spruce them up. Below, check out 20 examples of clever bus-stop ads that provide a welcome diversion while you wait for that bus that will never come.
  1. Guarana Antarctica

    The Brazilian soft drink turned bus stops into goalmouths for this 2006 World Cup campaign. Bring your own ball.
  2. Caribou Coffee

    Colle+McVoy in Minneapolis introduced Caribou Coffee's new hot breakfast sandwiches by making bus shelters looks like ovens—with actual heat coming from the coils. Hot stuff.
  3. Yahoo!

    Yahoo! pitted San Francisco neighborhoods against each other with interactive, 72-inch touch screens at 20 bus stops that challenged people to play against crosstown rivals in live head-to-head social games. The winning 'hood got to host a concert with OK Go.
  4. Fisch Franke

    The restaurant Fisch Franke in Frankfurt, Germany, made the point that it serves fresh fish by turning a bus shelter into an aquarium with live trout swimming inside it.
  5. Ikea

    The Swedish retailer has been turning bus stops into little rooms with its furniture for more than a decade. Given the size of many city apartments, the scale isn't far off.
  6. Fitness First

    This bus-stop ad for a health club in the Netherlands had a scale in the seat and displays the sitter's weight for all to see—to shame him or her into joining.
  7. Amnesty International

    This German ad used an eye-tracking camera, and when it sensed someone was looking it, it changed the image (after a short delay) from marital violence to marital harmony. "It happens when nobody is watching," says the headline.
  8. Osram

    A trigger on this South African bus-stop made it light up only when someone was present, sending the message of energy conservation. "Only use electricity when you need it," is the headline.
  9. Big Brother

    Bus shelters in Australia promoted the show Big Brother with Bluetooth transmitters that sent text messages to people nearby. The first read, "Im watching u," and gave the recipient's location. The second, 30-40 seconds later, read, "Big Brother is back. 7 PM weeknights on TEN."
  10. Vitaminwater

    Bus-stop ads for Vitaminwater in Boston, Chicago, New York, and Los Angeles have been outfitted this summer with USB ports, so you can charge your phone or iPad.
  1. McDonald's

    A bus shelter in Vancouver was turned into an "hourglass," counting down the days until the end of a free-coffee promotion.
  2. Calgary Zoo

    Not pretty, but effective—this Calgary bus shelter was trashed to promote a dinosaur exhibit at the zoo. Extra marks for the dino print in the shattered glass.
  3. Australian Environment

    Australia's Department of Environment and Conservation showed its appreciation to people who took public transport by setting up motion sensors that triggered recorded applause when someone entered the shelter.
  4. Cluedo

    Pulling aside the shower curtain on this Italian bus stop revealed a knife-wielding killer—to promote the murder-themed board game Cluedo (aka Clue).
  5. 3M

    The company promoted its industrial-strength security glass by putting $3 million in a bus-stop display (actually, only the $50s on top were real) and challenging people to break it open.
  6. Spike TV

    Spike TV brought a colorful lightsaber display to bus shelters to promote its 2008 airing of Star Wars Episode III: Revenge of the Sith, when it became the first basic-cable channel in the U.S. to air all six Star Wars movies.
  7. Science World

    Gross, but surely unforgettable. Canadian educational nonprofit Science World created "sneezing" bus-shelter ads. When you pressed the button, you got hit with a spritz of water as a person was heard sneezing. It then threw out some scientific facts about sneezing.
  8. Quicksilver

    The skate and surf brand made bus shelters a lot more fun for young punks in Copenhagen by adding a ramp to them.
  9. Virgin America

    The carrier promoted the "mood lighting" on its airplanes but adding some to its bus shelters.
  10. Sun Smart

    Need a little free sunscreen? This cancer-awareness bus-shelter ad from Australia has got your covered.

20.7.11

Jack Daniel's| Live Freely. Drink Sensibly


Arnold just launched "Independence" – a new campaign for client Jack Daniel's. Kicking it off is this TV spot titled, "As American As."
For print, a Kentucky letterpress was commissioned to roll out these handcrafted posters:
  
And just how exactly were they created? Well, just watch:
You can download the rest of the posters – and more – on Facebook.

Coca Cola>>> testing the honesty of the Peruvians

BOOBSvertising


At the 2010 World Cup, Paraguay ( which was eliminated by Spain in the quarter-finals ), and the world, discovered an unusual supporter in the person of Larissa Riquelme , who proudly showed off his passion ( and buxom ) for its national team nicknamed "The Albirroja".
A year later, while playing Paraguay in the Copa America ( the equivalent of the European Cup of Nations ), another supporter, which is unknown at this time the name, is about her becoming the new darling of Paraguayan media. A rival for Larissa Riqueleme ( we will not complain eh ... )?
Seeing her wear his cap "Tigo" (a telephone Paraguay), one can doubt the sincerity of the girl (since when women love football? ^ ^) But who cares, Larissa Riquelme had been recovered by Axe last year, right?
For information, Larissa Riquelme has recently vowed to strip the public square if they win selection to the Paraguayan Copa America. So we all hope that Paraguay Rétière his performance in 1999 (3-0 win in the final against Brazil) and the two young ladies can agree! First step tonight in Mendoza, in the 1 / 2 final between Venezuela and Paraguay in 1 / 2 finals ...

7 Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...