14.7.11

Cape Times Newspaper| Medics -|- Police -|- War -|- Parliament


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“Immerse yourself in the news first thing every weekday morning. Know all about it.”


Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Directors: Lisa Hodgkiss, Brendan Hoffman
Copywriter: Alistair Morgan

10 Sexist Ads <<<<< iLike


There's been a lot of fuss about the new "Got milk?" ads, which claim that milk eases PMS symptoms—thus making your wife or girlfriend slightly less of a crazy, irrational bitch every month. The work is intentionally provocative—some say irredeemably sexist. But to put that sexism in context, check out the 10 TV spots below—from the 1950s to today—which are all, to a greater or lesser degree, anti-woman (or anti-girl). A lot has changed in 50 years—the Folgers spot seems like something from an alternate universe today. Yet there's been a seesaw effect, too. As advertising has become less blatantly sexist, more ads than ever are being called sexist. So, where's the line? Leave your thoughts in the comments.




  1. Allstate

    Click to view Let's start off mild. This Allstate "Mayhem" spot is more anti-youth than anti-girl, but it certainly paints a bleak picture of your average female teenager. She's vicious, boy-obsessed, "emotionally compromised" and flat-out hell on wheels.
  2. Dodge

    Click to view Dodge's pro-male manifesto, which aired during the 2010 Super Bowl, came off as almost completely anti-female. In a world full of horrible nagging women and their endless demands, Dodge is "man's last stand."
  3. Axe

    Click to view The core message of Axe's marketing worldwide is that women are unthinking animals who can't resist the scent of an alpha male (cosmetically engineered though he may be). The epic "Billions" spot, featuring wild packs of women in bikinis, just took it a bit further—suggesting that's true of every woman alive.
  4. Nando's

    Click to view This ridiculously insulting South African commercial presents a fantastically stupid woman who can't find the french fries on her plate—because they're obscured by her enormous breasts. The ad was pulled after complaints.
  5. Bud Light

    Click to view How can a woman make her marriage work? By doing all the chores, leaving her husband free to hang out with his friends, and frequently surprising him with cases of Bud Light. Something to think about on your wedding day.
  6. Hasbro's Rose Petal Cottage

    Click to view It's best to teach girls early on that their proper place is in the kitchen—that is, when they're not in the laundry room. Thanks, Hasbro's Rose Petal Cottage!
  7. Mercedes

    Click to view This idiotic Mercedes commercial is literally an ancient blonde joke brought to life.
  8. Folgers

    Click to view The final three ads, beginning with this Folgers spot, are from a different era—a time when sexism was so ingrained as to be unremarkable. In Folgers' world, all women had to do was make coffee for their husbands—and they were usually shitty at that.
  9. National Airlines

    Click to view In the early '70s, National Airlines (later merged into Pan Am) launched its "Fly Me" campaign, in which the aircraft were given female names and the flight attendants starred in the advertising. See, you didn't just ride on the airplane; you got to ride the stewardess as well.
  10. Goodyear

    Click to view It's good to have quality tires on your car. But when your wife is behind the wheel? God, it's a necessity. Just look at the way she drives—all confused and overwhelmed and driving into potholes. What a useless and stupid woman!

After the jump:

People don't talk much about anti-male sexism in advertising—mostly because it sounds like whining, and also because it's so common. The bumbling man is an archetypal advertising character. Here are a few of the more notable examples.
  1. Combos

    Click to view If your mom were a man, you'd basically be screwed.
  2. Pizza Hut

    Click to view Hey, look at Dad. What a moron, he can't cook.
  3. Roomba

    Click to view Your filthy, lazy husband is a complete ass. Literally.
  4. Oven Pride

    Click to view Men can't clean the kitchen either. Look at this fucking imbecile!


11.7.11

Cape Times newspaper Drive Times: For Sale




The Cape Times newspaper supplement, the Drive Times, is one of the more reliable places to look if you’re interested in buying a vehicle. In order to demonstrate this, we went about dramatising just the opposite by creating three rather interesting characters who are attempting to sell their vehicles directly to the public at a remarkably good price (via posters around the city, emailers and ‘for sale’ signs attached to their cars). When callers call the cellphone number (+27) 82 234 5800, they are greeted by one of our three fabricated characters: Clifford, Mike or Doris. However, these are merely pre-recorded messages made to sound as if the caller has in fact gotten through to them. Once the caller puts down the phone, they are immediately sent the following SMS: Before you consider buying a vehicle from anyone else, consult the Drive Times for new & used vehicles. Free every Thursday with the Cape Times. Know all about it.


Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Art Director: Romano Cardinal
Copywriters: Natalie Rose, Chris De Villiers
Client Services: Kyle Dewar, Claire Dodds
Media partner: Strike Media
Producer: Brian Scott
Sound Studio: Sterling Sound
Sound Engineer: Lorens Persson

The new Touareg. Fall in Luxury.





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“The new Touareg. Fall in Luxury.”
Advertising Agency: DDB, Australia
Executive Creative Director: Dylan Harrison
Creative Directors: Steve Wakelam, Nick Pringle
Digital Creative Director: Matt Grogan
Digital Art Director: Ramon Rodriguez
Managing Partner: Nicole Taylor
Planning Director: Nick Andrews
Business Management: Patrice Bougouin, Josette Addinall, Dave Murphy
Project Director: Todd Osbourne
Agency Producers: Brenden Johnson, Sam Meehan
Digital Producer: Ellie Campbell
Digital Design / Production: Per Thoresson, Mauricio Massaia, Marcio Puga, Orrr
Production Manager: John Wood

10.7.11

Fall déjà-vu!


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THE ORIGINAL? 
Advil / Pfizer – 2008
Tagline : “Faster than pain”
Source : Cannes Archive Online,
Agency : Publicis (Netherlands)
LESS ORIGINAL 
Solpadeine / GlaxoSmithKline – 2011
Tagline : “Fast acting pain relief”
Source : Adsoftheworld
Agency : Ogilvy & Mather (Ukraine)

9.7.11

WHEEL OF CONCEPT: A NEW SPIN ON INSPIRATION


When the client presentation is an hour away and you need impactful ideas immediately, look no further than the Wheel of Concept. This digital tool serves up pre-packaged client-focused cutting-edge ideas, taking inspirational pressure off overworked creatives. Simply go to wheelofconcept.com, enter your client’s brand name and spin the wheel. Your concept will be branded with your client’s logo for you on a ready-to-print PDF presentation board. Making your client happy 100% of the time has never been easier. Now with the new Wheel of Concept, thinking is one less think you have to think about.
Credits:
Creative Director: Saman Rahmanian
Account Director: Joshua Lenze
Copywriter: Hunter Simms
Art Director: Sherina Florence
Sound Design: Antony Demekhin
Programming: Andronicus Riyono
Voice Talent: Steve Brauntuch


Indestructible proof


Bike theft is an everyday occurrence in cities. As a cyclist, having your bike stolen is obviously inconvenient, but then so is the amount of locks, chains and tools that you have to carry around with you everywhere in attempt to keep your ride secure.
Owners of second-hand bikes never really escape the nagging sensation that the bike they've just bought through Gumtree or Craigslist wasn't already stolen, and no amount of local police force initiatives ever seem to fully address the problem of bike theft.
As a security device, the Lock-Off bike lock from Cheeky.com claimed to be "near-indestructible". Cheeky.com is an online retailer that specialises in unusual but useful inventions that challenge accepted conventions of purpose and design. As such, the most noticeable feature of the Lock-Off is the unmistakable message it sends to would-be bike thieves: Lock-Off is the only bike lock to give thieves the finger.
Opportunities to demonstrate the effectiveness of a bike lock are somewhat limited in traditional media. Manufacturers can make any number of claims about the strength and effectiveness of their product, but to the cyclist who has had their bike stolen needs some more concrete proof that their new bike lock is the ultimate protection from thieves.
To prove just how good the Lock-Off was, agency The Social House attached a bike some railings in a part of Dublin that was notorious for bike theft. Confidence in the Lock-Off was so strong that cutting tools were also chained to the bike. A sign with the words "steal me" was the final addition to the bait. A camera was left set up to record the stunt, and the footage used in a demonstration video hosted on YouTube.

Results

Full results to follow. Within 3 weeks of upload, the Lock-Off video had been viewed more than 8,000 times.
Demonstration videos and infomercials can often be quite boring for the viewer. Here The Social House have risked a product demonstration in a very public environment, which makes for entertaining viewing and a compelling case for the product



BRAND:
Lock-Off
BRAND OWNER:
Cheeky.com
CATEGORY:
Household Goods
REGION:
Ireland
DATE:
June - June 2011
AGENCY:
The Social House
MEDIA CHANNEL:
Out-of-Home
Credits

  • Director
    PJ Dillon

  • Creative Director
    Colin Hart

  • Copywriter
    Jonny Pittard

  • Digital creative
    Lucian Baiesan

1.7.11

Samsung S1 Mini HDD: Data Migration





Advertising Agency: Impact BBDO, Dubai, United Arab Emirates
Executive Creative Director: Fouad Abdel Malak
Creative Director / Copywriter: Amit Kapoor
Associate Creative Director: Dinesh Tharippa
Art Director: Dinesh Tharippa
Digital Artist: Byju Ravindran
Image Library: Corbis, Photolibrary
Group Account Director: Claude Checrallah
Account Manager: Sirine Tueni
Marketing Coordinator: Nayla Mouawad
CEO: Eddy Cherfan
Group Marketing Director: Georges Azar

Associazione Donne Insieme Contro la Violenza (Women Against Violence): Difference






“It takes a little to make a big difference. Call 0290422123.”
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Nicola Bolfelli
Copywriter: Emanuele Accurli Abenante
Photographer: Andrea Melcangi
Post Production: Martin&Rainone

7 Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...