Canadian Tourism Commission (CTC)| Experiential marketing

It's clear to me now that to develop true brand experience you have to integrate social media.
The formula for { brand 3.0 } =Experiential marketing+ Social media marketing.

The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulling content from Twitter to display real-time updates from and about Canada.

The digital storescapes celebrate the CTC's comprehensive social media strategy, and follow its 2009 Marketer of the Year award from Marketing Magazine.

The Canadian Tourism Commission can be found on the following social channels:

• Facebook 
• Twitter 
• Trip to Canada? 

MINI Brand Store

Via Mini

A cost analysis of the BP disaster

It's a real challenge for any PR Guru to stand up against this... all the money on the world will not help BP ...


the best communications tip i can give you at this stage... BP TOP executives... shut the fuck up and leave your position at once... any talking you do will  make things worse for BP brand... 

Infographic source\\Financial Times

Made of milk copycats

THE ORIGINAL?
Milk “Because you’re made of milk”– 1999
Source : Cannes Archive Online,
Agency : Almap/BBDO (Brazil)
LESS ORIGINAL :
Slovak association of Dairy – 2010
Source :  Adsoftheworld
Agency : Jandl, Bratislava (Slovakia)

Graco Cribs| A Crib of Dreams

The copy reads- When your baby sleeps you sleep like a baby.
Graco A Crib of Dreams

CREDITS

Advertising Agency: Ogilvy & Mather, Santiago, Chile

Chief Creative Officer: Cesar Agost Carreno

Creative Director: Felipe Manalich/Nicolas Neumann

Copywriter: Nicolas Neumann/Felipe Manalich

Account Supervisor: Eric Krohn

Art Director: Gonzalo Navarro

Photographer: Renato Del Valle

Cannes2010: HARVEY NICHOLS| WOLVES

Y&R Dubai you earned it!!

Renault Commercial Vehicles: Boxes

Amazing... few years back i was in discussion -DE-Brief- with  strategist Mahmoud Khattan on how to position "fit" Volvo in Saudi Arabia.
Capitalizing on five years protection and finance plan, we visually start seeing one monument of Saudi standing behind one of our S80 images.
The direction was not liked/ endorsed by CD Mazen Hassan at that time ... can't remember why!
I recall positioning was something like" five years and your Volvo remins same"


This ad by Neogama/BBH, São Paulo, Brazil relises the visionary approach we had on how to move Volvo metal in saudi overcrowded, price sensitive and reputation driven.


Great work that will sell for sure...

Renault commercial vehicles.
With you from the start.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Copywriter: Márcio Juniot
Art Director: Pedro Utzeri
Advertiser's Supervisors: Cássio Pagliarini, Vanessa Castanho, Tenile Vicenzi
Planners: Eduaro Lorenzi, Luciano Di Eugêncio
Producers: Kiyoshi Takahashi, Daniel Terlizi
Art Buyers: Mariah Bayeux, Rubens Gomes
Photographer: Bruno Cals
Other Credits: Eduardo Oliveira, Alessandra Perez
Account Managers: Thaís Pedro, Michelle Zeguer, Guilherme Bernardes
Account Supervisor: Luis Tosi

Cannes 2010|award winners i liked in the print & outdoor categorie

Stopache

Agency: Y&R, Dubai, UAE

Hot Wheels – Big Boy

Agency: Ogilvy, Mexico

WWF – Biodiversity

Agency: Ogilvy, Paris

Bayer – Aspirin

Agency: Almap BBDO, Brazil

CNN- Camera man

Agency: DDB, Istanbul, Turkey

Fuji Film – smile capture

Agency: RMG Connect, New Delhi, India

Hellmans Ketchup – Food tastes better

Agency: Ogilvy, Santiago

KitKat – Have A Break chairs

Agency: JWT, Auckland, New Zealand

National Comics Museum: 

Agency: JWT, Italy

Mitsubishi – Original Parts

Agency: BBDO, Chile

Supor Non-Stick Pans

Agency: Leo Burnett, Shanghai, China

Surfrider Foundation

Agency: Young & Rubicam Paris, France

The Economist

Agency: Ogivly, India

Antonio Fedirici|“Ice-cream is our religion”

BIC|grab your Bic pens now

"See how important it is to have a Bic handy?"

Middle East's first Lion of Cannes 2010 |Stopache|Splitting Steven

Y&R Dubai has picked up the Middle East's first Lion of Cannes 2010 with a Bronze Outdoor Lion for its "Splitting Steven" ad for Paras Pharma's Stopache. The ambient execution used headshots on posters which were then posted up with the top half split.