4.11.09

Fasttelco: Beyond Communication






Arabic Proverb: If it Was Good Enough, It Wouldn’t Be Cheap



Arabic Proverb: inform everybody 3 times faster internet

“Or connect”

“Infinity”





 “Fastest”









Client: FastTelco[Kuwait]
Creative Agency: Paragon Marketing Communications, Kuwait
Chief Creative Officer: Louai Alasfahani
Creative Director: Konstantin Assenov
Copywriter: Wasim Khan
Illustrator: Huzaifa S. Kakumama
Other additional credits: Diana George
Published: 7, 2009

Nokia N97… Your Personalised Home Screen

Here is an interesting ambient ad for Nokia N97 in Dubai Media City

Nokia N97



Nokia N97
Nokia N97



Honda: Everybody knows somebody who loves a Honda

Honda: Everybody knows somebody who loves a Honda

Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Once users joined the social experiment, they could become a fan of Honda and a handful of specific Honda vehicles. As of early October, all current Honda vehicles now have fan pages too. Once users participated in the experiment, they see how they are connected to their friends, view a chain of friends in their Honda web, and find out just how long their chain extends around the world.
Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed. The multimedia campaign includes one 30-second spot and two 15-second spots.
An online hub (http://love.honda.com) for the Brand campaign, contains all three TV spots plus extra footage in a connected, sequential chain. Within the chain of spots, users can click on the Honda owner cast members and listen to more than 20 interviews of cast members talking about their personal Honda experiences.



Advertising Agency: RPA, Santa Monica, CA, USA
Creative Directors: Joe Baratelli, Patrick Mendelson
Art Director: Hobart Birmingham
Copywriters: Perrin Anderson, Tylynne McCauley
Other additional credits:
ECD: David Smith
CD: Joe Baratelli
CD: Patrick Mendelson
Jr. Art Director: Brian Farkas
EP: Gary Paticoff
Agency Producer: Brian Donnelly

Arabia Decade Awards|10 Years in Advertising and Marketing




To mark the passing of the event I would like to call for nominations for the 'Arabia Decade Awards' 

The categories are as follows, campaigns must have run between 2000 and now:

  • Best Arab TV ad
  • Best Arab Print ad
  • Best Arab Online content (not website)
  • Best Arab Website
  • Best Arab Thought in a Campaign
  • Best Arab PR campaign
  • Best Arab Account Person
  • Best Arab Planner
  • Best Arab Creatives
  • Best Arab Ad/Mkt/PR book
  • Worst Arab Ad
  • Best Arab Agency
  • Worst Arab Agency (please include a brief reason so I can exclude unconstructive votes)
Please reply or send your nominations to me: ayman[dot]sarhan[at]gmail[dot]com

3.11.09

Tanmia Chicken|Summer Nuggets

Ice cream


Butterfly





Fish








Djeje mfakkra 7ala booza


Djeje mfakkra 7ala farache


Djeje mfakkra 7ala samke


Djeje mfakkra 7ala marse


 Agency: Leo Burnett

General Motors | The Book of Yes


Absolut Flavor of the Tropics


absolut_tropics1
Designed by Williams Murray Hamm | Country: United Kingdom
“Williams Murray Hamm has designed the bottle graphics for Absolut Flavor Of The Tropics, a new limited edition that will be launched exclusively in Duty Free/Travel Retail globally for a 6 month period. The product offers the travellers a new exotic vodka flavour that is not available in stores back home. Williams Murray Hamm, a leading packaging design agency in the UK, was tasked with putting an ‘Absolut twist’ on tropical fruit.
From Florida and the Caribbean to Hawaii and the Seychelles, exotic fruits thrive in the humid weather of the sun-drenched tropics. Williams Murray Hamm’s design expresses the fruit through strikingly bright thermal images of the world map. It offers a brand new look for Absolut that captures this new exotic flavour and offers consumer the perfect souvenir from their intrepid journey.
“Absolut Tropics represents the first time we have been able to launch a brand new, innovative flavour exclusively to travelling consumers, people who are always on the lookout for something new and thrilling. For a leading edge, creative brand such as ABSOLUT, it’s crucial that we work with creative partners that can think laterally when answering a brief. The solution from Williams Murray Hamm lived up to our expectations and delivers something fresh and unexpected”
absolut_tropics2

1.11.09

Trivial Pursuit Experiment


trivialpursuit.jpg



TRIVIAL PURSUIT, the ultimate authority on trivia, is throwing down the gauntlet and asking women and men to represent their team and take part in the experiment to find out if the age-old question of who's smarter than who can be answered once and for all through trivia. Played out on www.trivialpursuitexperiment.com, simply log on to join in and earn points for your brotherhood or sisterhood by answering as many questions as you want. Each question you answer correctly will earn a point for your team.


Trivial Pursuit Experiment - Who’s Smarter than Who?
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Trivial Pursuit Experiment: Points go to the Men
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Trivial Pursuit Experiment: Points go to the Women
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Daffy's Dancers JUMP out of MOVIE SCREEN




The discount retail chain Daffy's staged such live performances over the weekend at the Ziegfeld Theater in Midtown Manhattan before screenings of the new film Amelia. In a campaign by Johannes Leonardo in New York, part of WPP, dancers acted out how shoppers try on clothes in what was called Fitting Dance."

Media One Hotel | Trendy, Funky, Cool, Hip

The Media One Hotel, designed with the savvy business traveller in mind, has received its official four-star hotel ranking from the Dubai Department of Tourism and Commerce Marketing (DTCM) as it opened on Sunday in Dubai Media City.


Positioned amid city landmarks and bustling corporate head quarters, Media One Hotel promises guests a refreshingly new hotel experience, especially those seeking style, comfort and smart service.



As part of its pre-opening marketing drive Media One Hotel has created an innovative directional display on a major roundabout in Media City.

In keeping with the spirit of the media industry, Media City, as well as the hotels name, the display consists of two oversized film director chairs, clapper boards and quirky messages. The creative design is set to catch the eye of anyone using the busy roundabout and should firmly place the hotel on the neighbourhoods map. The roundabout provides clear directional signage to the hotel’s entrance when using either Media City or Internet City’s main entrances. 






“We all love the design. It’s a bit tongue in cheek, a little quirky and lots of fun,” said Richard Senior, the hotel’s Director of Sales and Marketing. “Trendy, inspiring and funky - this is what Media One Hotel stands for. From the various unusual design elements through to the unique guest service we will offer, it’s all about being young, vibrant and edgy in everything we do. We think this roundabout design fits just that. And let’s face it; I think it will be hard to miss!”

Set for a soft opening later this month, Media One Hotel promises guests a refreshingly new hotel experience. The property has been designed with the savvy business traveller in mind, and particularly those seeking style, comfort and smart service. Given its location, Media One Hotel also aims to become the ultimate trendy hang out for professionals based in and around Media City.



The property blends modern architecture with an innovative design, creating a fresh and funky retreat. Given its location, Media One Hotel also aims to become the ultimate trendy hang out for professionals based in and around Media City
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Number of Rooms 260 Number of Floors 23
Cleverly combining a dynamic sense of style, striking design and savvy business-traveller appeal, the four-star Media One is a hip new hotel that believes in doing things differently. It is ideally positioned in the heart of Dubai’s bustling Media City district, making it the location of choice for professionals seeking style, comfort and smart service. From its unconventional atmosphere through to its smart and thoughtful service, Media One believes that it's the small things that make the big difference, and lives up to this promise in every detail. Each of the hotel's 260 bedrooms and suites has been vibrantly designed to invigorate and inspire. The hotel features a Mediterranean-inspired restaurant on the eighth floor, in addition to a stylish chill-out cafe in the main lobby. Guests are invited to relax in the hotel gym, outdoor pool and terrace. Media One Hotel Dubai houses a fully-equipped business centre, seven meeting rooms, a selection of retail outlets, a spacious lobby and ample parking. Media One Hotel Dubai is a hotel of the WORLDHOTELS Deluxe Collection.

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