Sexiness for everyone!

The Berlin Agency GLOW has created a TV-Spot ware you see an oriental beauty putting on her tights, then her bra and finally her panties. She views herself in the mirror and shows some naked skin. In the end she puts on a black dress, that turns out to be a  burqa. The claim says: “Sexiness for everyone. Everywhere!” The client is www.liaison-dangereuse.com, an exclusive German Online-Shop for Luxurios Dessous.

Title: Sexiness for everyone! I Agency: Glow, Berlin, www.glow-berlin.deI Client: Liaison Dangereuse, Hamburg www.liaison-dangereuse.com I Country: Germany

Save your logo

Backed by the Global Environmental Facility (GEF), the World Bank, and the International Union for Conservation of Nature (IUCN), the French-based Save Your Logo was founded to support the biodiversity of the plants and animals represented on logos across the world. The initiative also focuses on education and community engagement in efforts to help preserve a healthy planet.

Clothing company Lacoste, whose iconic crocodile logo has adorned tennis shirts for over 80 years, is one of the first companies to embrace the initiative. The brand will actively support projects selected by the program to “safeguard or protect endangered crocodile, alligator, caiman or gavial species, whose loss would jeopardize the biological balance of their natural habitats.”

Advertising campaign announcing Lacoste’s Save Your Logo initiative.

In 1927 when René Lacoste chose the crocodile as his emblem, he hadn't imagined that 80 years later millions of people would bear this logo. He hadn’t imagined either that the crocodile would be threatened to disappear one day. Today, within the Save Your Logo initiative, Lacoste commits itself to…the preservation of Earth biodiversity.

French insurance company MAAF and ski resort Val d'Isère have recently signed on to protect the dolphin and eagle, respectively.

VIA

Grocery Store Musical

Song by Anthony King and Scott Brown (Gutenberg! The Musical!)

For our latest mission, six undercover actors burst into song in a grocery store in Queens. Three minutes and lots of silly choreography later, they returned to their roles as shoppers and stock boys. The mission was filmed with hidden robotic, lipstick, and wearable cameras. Enjoy the video first and then go behind the scenes with our report below.

We had a couple of really excellent hidden camera reaction interviews that got cut from the final video. I put them together in an outtake video:

Produced by: Disposable Television
Director of Photography: TV Boy
Still Photos: Katie Sokoler

We’ve been wanting to stage a follow up to our Food Court Musical mission for quite some time. Unfortunately, we’re not able to produce a musical like that without some serious help in the budget department. (Food Court Musical was produced for a TV pilot.) Last month Trident Layers expressed interest in sponsoring an Improv Everywhere event (giving us creative control and using no product placement), and I knew this would be a great opportunity to create a new public musical.

Agent Brown rehearses with Agents Kayne and Rustin

I knew from the start that in order to make a worthy follow up to Food Court Musical, I would have to use the same songwriting team, Scott Brown & Anthony King. Not only are they longtime Improv Everywhere Agents, they’re also the authors of the hit Off-Broadway musical, Gutenberg! The Musical!. Their songs, both catchy and hilarious, have been stuck in my head for many a sleepless night.

The cast rehearsing

The cast were all actors I knew from the Upright Citizens Brigade Theatre. We had to cast people who could really sing well, given the “slow jam” nature of the song. We had a rehearsal at a Manhattan studio where Agent Brown taught them the song, and Agent King worked on the choreography.

Rehearsing in the store

The next night we had a rehearsal in the grocery store itself. The store was part of a small chain called “Best Yet” and was located in Astoria, Queens. We chose it for its enormous size, at least by New York standards.

Our rehearsal was late at night, right before the store closed. There were very few people shopping at that hour, so we wouldn’t get a real sense of how crowded the produce section would be until the actual mission the next day. We worked with the store and got permission, enabling us to set up hidden cameras. We used some incredible robotic cameras that were operated via joystick in the control room in the back.

The control room

Speakers

We had planned to just use the store’s PA system to play the song. At the dress rehearsal we learned that grocery store speakers sound awful when the volume gets cranked up. The bass turned to fuzz. So we hid some additional speakers under the muffin table to give their system a boost.

In addition to the robotic cameras hidden on high ledges and in security domes, Agent Adams had a couple of camera rigs he could control out on the floor. We put a lipstick camera on the end of a cart and filled it with groceries. He was able to push it around the area while watching what he was filming on a little monitor.

Agent Adams also had a hidden camera in the strap of his bag, getting a great POV shot of anyone he talked to.

His main job was to get reactions from shoppers after the musical ended. He wore a hidden microphone and also wore an earpiece, enabling me to talk to him from the control room and say things like, “Try to get the woman you’re talking to to turn around; we’re only seeing the back of her head.”

Control room monitor

We staged the mission a few times throughout the day to make sure we got the best possible take and camera coverage. The first take started around 1 PM.

The first few moments were always hilarious. As soon as Agent Kayne started in with his “No, no, no’s,” heads began to turn.

When we did Food Court Musical, we had a pretty good idea of where our audience would be– sitting at the tables. This was more unpredictable. We had all of this choreography planned, but we had no idea if people would make way for us. The area got increasingly crowded as the day went on, which made it all the more fun. Often people found themselves right in the middle of the show.

A woman laughs as Agent Johnson passes with his basket

The woman above took her cart right through the center just as the chorus began. It was like she was a part of the choreography.

Agent Scott’s character was pregnant; she was not. We used a fake belly. She had shoppers coming up to her before and after the song asking when she was due, etc.

Agent Fernandez helps a customer find an item from the circular

Agents Brown and Fernandez played the two stock boy characters. This meant they spent most of the day walking around the floor in the store’s uniform. Of course they were constantly being stopped by customers asking for help.

Our musical was staged very close to the front door, so lots of folks would walk in mid-song. It was fun to see their reactions as they entered and were immediately confronted by our ridiculousness. We got so many wonderful reactions from everyone in the store throughout the afternoon. Queens is the most diverse county in the entire world, and it was really wonderful seeing all of the different types of people laugh and smile.

Letting a friend on the phone listen in

This guy was particularly excited (as seen in the video)

There was always a nice crowd near the registers looking over

The musical got even more absurd when Agent Brown carted Agent Fernandez down the aisle. Agent Fernandez delivered his passionate speech into a price gun, and the two starting spinning while the rest of the cast circled them, building up to the finale.

Before the shoppers could finish applauding, our actors were back to normal life. Those playing customers went back to shopping and those playing stock boys got back to work.

Agent Brown prices some fruit

Mission Accomplished

Via

Moms… you grill them and Bepanthen/ Bayer heals them

” Heals their burns and your guilt, fast” Is a typical result when creative allowed expressing how they really feel about children.

It’s a big fall down made by JWT Cairo, Egypt and approved by Bepanthen/ Bayer.

Conclusion thought:

There is a thick line between Offensiveity / insensitivity and creativity


Credits: 
Advertising Agency: JWT Cairo, Egypt
Creative Director / Copywriter: Hesham Ellabban
Art Director / Illustrator: Asmaa Yehia

Playstation 3 Slim EGG [case study]

Best farewell email ever.

Recovery is still some ways down the road, Cross–Industry Research Report

TrendsSpotting.com finding says, consumer’s confidence still low, consumers taking extra caution before buying into media and political reports.

TrendsSpotting has captured the consumers’ shopping behavior indications for 2009: Food & Drinks Media & Automobiles Education Communications Recession Trends

1.     

1. Food Consumption of consumers eat dinner at home more often 56% than before the downturn & nearly the same percentage are eating dinner less often at restaurants. More than one-third (37%) of consumers surveyed report going to bars or clubs less often.
2. Buying Habits • A greater tendency to buy larger package sizes (42%) • Buying more U.S. products (28%) • Purchasing more locally made products (25%) • Known products (23%) versus experimenting with new ones • Private label food (7.4% increase in sales).
3. Restaurant Traffic 2.6% Decline in total US restaurant industry traffic for 09 spring quarter versus the same quarter last year
4. Restaurant Traffic Household with kids, cut back their visits to all segments of restaurants • Over 50% of industry’s decline traced to fewer supper visits from parties with kids. • Traffic was down 2% at quick service restaurants. • Casual dining declined 4% and midscale was down 6%.
5. Coffee Purchase 83% of American consumers drink coffee more at home ( up 5 points from a year ago). Coffee consumption pattern did not change as 54% drink coffee daily.
6. Alcohol 50% of American consumers are actively seeking out best deals. 24% of wine consumers choose less expensive drinks. One third of beer, wine and spirits consumers order fewer drinks.
7. Pet Foods And Veterinary Services 22% of American put a high priority on pets compared to Canadians (17%), French (15%) and Italians (12%). The pet industry is expected to generate $51.6 billion this year - 1.3% more than in 2008.
8. Home Broadband home broadband adoption, is up from 55% in 2008. 63% 34% of home broadband users said they subscribed to a service that gave them faster access speeds, an increase from 29% in 2008. A growing share of broadband subscribers pay for premium service that gives them faster speeds. . They are also paying more for the extra speed than they did a year ago .
9. Cell Phone Services of cell phone users (19% of all adults) report that in 22% the past year they have cancelled or cut back cell phone service. Cell phone users are economizing on service plans.85% of adults report to have cell phone service, up from 77% at the end of 2007.
10. Smart phone ownership continues to rise, with 37% of respondents now reporting they own a smart phone. 14.4% say they plan on buying a smart phone in the next 90 days, the highest percentage ever recorded in a ChangeWave survey.
11. Cable TV Services 22% of US adults have cancelled or cut back cable TV service in the last year. More than a quarter of consumers plan to reduce or cancel their satellite or cable TV subscriptions, according to the research, up from 15% six months ago.
12.  Video Games Drop to $863 million in video games sales were registered in May from the same period a year ago. 23% Sales of hardware (consoles and hand-held devices) dropped 30% while sales of software fell 17%, to $449 million. In June - domestic retail sales of hardware and software fell 31% - the largest monthly drop since September 2000.
13. Americans' dependence on the 20% family car remains strong (88% rate an automobile as a necessity) - 2009 auto sales are expected to decline by 20.5 percent, or 10.5 million vehicles.
14. Hybrid Cars On February 2009, only 15,144 hybrids sold nationwide, down almost two-thirds from April 08, when the segment's sales peaked and gas averaged $3.57 a gallon.
15.  Education Planning of high school guidance counselors saw an increase 71% in the number of students who this year chose less- expensive colleges over their "dream school."
16. About the report: Food & Drinks Media & Automobiles Education Communications 50 pages detailed report across 8 industries Over 50 consumer studies and web metric trends analyses

Conclusions: TrendsSpotting finds that contrary to some optimistic public statements, for the majority of industries, recovery is still some ways down the road. After initially cutting back across the board, consumers have reassessed their personal situation and begun to employ a new set of priorities. They are checking out private labels and, if found satisfying, they will become loyal to them. Consumers aren’t sacrificing electronics, but are reconsidering their options. Recovery will bring a new age of consumers, much more aware of their expenses and their priorities. Consumers will not revert to their previous habits as those were proven to be unsound. Recovery will come from markets matching consumers’ new priorities.


John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

Volkswagen:::Polo film festival

Car manufacturers are always looking for new ways to appeal to the female market and Volkswagen is no exception. To coincide with the launch of its new VW Polo, Volkswagen is holding a classic film screening specifically designed to lure women into its showrooms.

Polo’s Timeless Film Festival will see a classic chick-flick being brought back to the silver screen. The multi platform campaign incorporating radio, direct mail, POS, local press, email and, of course, cinema is Volkswagen’s most expensive to date, with total spend being put at £1 million mark.

Initially, women are being driven to a dedicated website where they are encouraged to vote on which of the ten classic films listed they would like to see brought back to the cinema. Users can register to receive two free tickets to see the most popular film from the list at one of the 180 cinemas participating nationwide. Regular updates will be given as the screening approaches and VW Polo cardboard cut-outs will be placed in each cinema. An ad featuring legendary movie voice-over man, Redd Pepper, will also play in cinemas nationwide.

The campaign will culminate with the VW Polo Timeless Film Festival at the end of October.

BRAND: Volkswagen

BRAND OWNER: Volkswagen

CATEGORY: Automotive

REGION: UK

DATE: Oct 2009

AGENCY: DDB

MEDIA CHANNEL