18.7.09

Olympus PEN camera ....busted.....

Original

Less original by DSG

Tictac::: "Redefining viral" Micha

http://www.tictacmicha.com/

How to Use Facebook for Professional Networking

by Aneta Hall

How do you use Facebook? Is it to connect with long forgotten friends or share fun tidbits of your personal life with extended family? If that’s you, well… you are not alone. A great majority of Facebook users maintain Facebook profiles exclusively for personal networking and do not feel Facebook is appropriate for professional networking. I disagree with this approach. Facebook social networking experience should be what you want to make of it and more and more professionals turn to Facebook to maintain professional and/or business presence in addition to a personal one.

What’s wrong with using LinkedIn for my professional networking?

Nothing really. LinkedIn is definitely the channel of choice for professional networking. However, Facebook continues to grow and mature making its security and sharing options more and more robust. All this to ensure that you have choices and your social networking experience is precisely what YOU want to make of it. While you won’t post pictures of your family vacation on LinkedIn, a balanced mix of professional information along with a limited and tasteful glimpse into your personal life could prove to make Facebook the new LinkedIn for those who what to use Facebook for both.

Charlene Kingston in her blog post advocates keeping two separate profiles on Facebook: your personal profile for friends and family and your professional one by creating a “fan page.” This works great for small businesses where the owner of the business has the authority to set up and control the fan page. What if you work in a big company and do not have that luxury? You can still use your Facebook profile as a professional networking tool as long as your follow some basic rules.

Polish your Facebook profile for professional networking

Let’s start with some basics which includes using your real and full name in your profile. This is not only important to ensure that you are easily found on Facebook and on Google when your profile is indexed but also to keep the profile professional. Don’t use nicknames, fictional names or maiden names unless that’s the name you are using in your professional life. Remember tosecure your facebook vanity domain name to make it easy to direct others to your Facebook profile with a clean and easy to type in URL.

Also, don’t forget to include your photo in your profile. No avatars, no images of kids or wedding photos please. A simple, tasteful head shot of you will do the trick.

Include detailed information about your area of expertise, your company where you work including website and any other social media channels where corporate presence is maintained. Your contact information and all of your social media channels you maintain presence on should also be listed.

Adjust your security settings

What might be appropriate to share with your family and close friends might not be appropriate to display or share with your colleagues or professional contacts. Don’t just assume the default security settings will keep you out of trouble. Take the time to go through each link in the Privacy area and make adjustments. Nick O’Neal has a great blog posts that will guide you to choose wisely when adjusting your privacy settings.

Consider setting up friends’ groups to control what information is viewable by whom. The groups are also IMPORTANT because according to Facebook you soon will have precise control of what gets shared with whom on the level of individual wall post. You will be able to direct your weekend planning posts to just your family or friends and send posts about the latest whitepaper you’ve read to just your colleagues and professional contacts. Having your friends divided into logical groups will make appropriate sharing a snap. Here is more info. about Facebook’s new privacy settings including the timeline for rolling this enhancement out (courtesy of the Marketing Pilgrim blog).

Add apps selectively

There are tons of applications available for download, but it does not mean that you should go for quantity rather than quality. Yes, you can send virtual gifts to people, play games or display love quotes, but aside from being great time wasters these types of activities will greatly diminish the quality of your profile. Opt for socializing with others through conversations, asking and answering questions, sharing resources and advice rather than playing games.

Join groups related to your business interests

Similarly to LinkedIn, finding and joining quality Facebook groups opens up great opportunities to network with professionals who are interested in what you are interested in and who will pay attention if you display your subject matter expertise there.

Not sure how to find groups? Search for them and see what groups your colleagues have joined. If you find that there is no group that matches your expertise create one, but before you do that please think about your own commitment to maintaining the group. There are a lot of dead groups on Facebook. Don’t let yours be one of them.

Interact with your Facebook friends and group members

There is nothing more powerful than personal interaction. Facebook excels at it and gives you lots of opportunities to engage. Remember though to separate your personal posts from your professional content.

For your professional network interactions consider the following activities

Asking/answering questions or starting a new discussion thread
Sharing a resource on your group’s wall particularly articles you have written or articles that quote you
Commenting on a status message of your colleague
Sharing a list of your favorite industry books or online resources
Inviting others or accepting invitation to professional networking events

But don’t attempt to send bulk commercial or self-serving messages to all your friends. Maintaining a professional presence is about finding and developing relationships and not spamming people.

Aggregate content from other channels

If you maintain presence on other social media channels feel free to aggregate content from them and display it on your Facebook page. This includes aggregating your blog post using the notes feature , displaying your twitter feed creating your LInkedIn profile badge ordisplaing your Slideshare slides on Facebook.

Remember though that making professional relationships on Facebook is just like making relationships in real life. It takes “care and feeding” so don’t expect to gain long-term benefits with short-term efforts. Think of that networking time as an investment the same way you would do it on LinkedIn.

Image curtesy of Amit Gupta

Durex wants you to share intimate moments.

Credits:

Client:Durex
Agency: Mccann Paris
Production Company: Satellite my love

Durex “O”: The Power of pleasure

Advertising Agency: McCann Erickson, Milan, Italy

Office 2010: The Movie

Official Trailer to Office 2010 The Movie
www.office2010themovie.com
www.traffikfilmworks.com

Client: Microsoft
Agency: Traffik
Director: Dennis Liu
Producers: Jonathan Hsu, Matt Anderson
Production Designer: Nicole Teeny
Script: Dennis Liu, Jt Arbogast, Gary Roosa
Art Director: Kevin Su
DP: Doug Emmett/Dennis Liu
Editor: Dennis Liu
Sound Design: Dennis Liu
Music: Groove Addict
VFX Company: LOICA

Cast: J.T. Arbogast, John Di Domenico, Magda Bendek, Jeff Lepine, Elisabeth Hower, Tasha Perri

17.7.09

Ultimate Marketer/ Client relationship

The story of Nelson Beer

This is a story of multi-national chasing down the elusive Melbourne Hipster market.

In December 2008, beer Goliath Foster Group decided to take on the unattainable beer drinking market of the Melbourne Hipsters. They hired their brains, Gen-Y focused agencyThe Taboo Group. They were set to work on creating a lifestyle beer brand for this fickle market.

Their first move caught the Hipsters by surprise, Taboo dropped white cooling containers (normally used to transport human organs) into influential media and creative offices across Melbourne. The coolers had no description on them just the beer inside. It created chatter and hype about the beer. They then went back to these people asking how they could make it better and on the naming of the beer?

Then it was time for a big reveal, they got some shit hot designers (Sonny Day and Biddy Maroney) to come up with the design on the bottle and they threw a party for the launch.

The beer was then released in a small section of hipster bars (the likes of Revolver, Mr Wilkinson, Electric Lady Lounge, Trunk, Nevermind, Windsor Castle).

In the latest chapter, they have teamed up with local/international band The Temper Trapto come up with a limited edition bottle design.

MasterChef - Digital Campaign

Network 10 reality TV cooking show MasterChef

Finding the show - Google (1/5)

So you have just watched the show you go online type in 'MasterChef' or 'MasterChef Australia', searching for the site MasterChef Official site is no where to be found. There should of been an SEO/PPC campaign implemented. Using Google Insights you can see the rise in interest in the show. All these searches are now being missed by the main site.

Edit: I think they have been getting into my heads because they now have a Google Advertising/PPC in place for the keywords.

Mainsite (4/5)
The site is actual quite good when you get to it, simple layout, alot of rich content, including behind the scenes footage, catch up television and they have a forum which is humming along with a good numbers of guests. Everything you would expect from a reality show site.

Youtube (1/5)

I would think that Network Ten would have at least sunk $15,000 into this Youtube Advertising deal. You think the least they could of done was named the channel something else instead of 'TenMarketing'?!?!?!

Masterchef fan 'Wingscancer' has been uploading all the episodes onto his Youtube account, this probably could of been done by Masterchef official page.

Facebook Page (3/5)

It looks like they have a fan page, they have actually been quite smart to link up the conversation going between the forum with status updates to the Facebook page. This keeps the conversation going and is also a good way to update people of upcoming episodes.

Bloggers (4/5)

There was a number of cooking bloggers talking about the show (Foodchaser) and theauditions (Grab Your Fork). Host, Sarah Wilson also did an interview with fashion bloggerGirl With A Satchel. MasterChef has also been getting a fair bit of coverage in the Number 1 Australian Television blog TV Tonight with over 10 posts on the show and also Reality Ravings

Bonus - Twitter:

It would be great if they had a twitter stream going onto the main site. As there is a great back channel going on behind this show. Or even just the insights to one of the contestants, they already have Brent Parker Jones and Linda Kowalski who are in the final 20 and is on twitter. They also have an unofficial Twitter channel MasterChefAus, you would hope that they are relaying important information to them. Is this a missed opportunity?

There are some limitations with this analysis, without knowing everything they are doing and what they're goals are? What do you think of this as a concept for blog posts? What information do you think I should include/I have missed in looking at Digital Campaigns?

Case Study - Football Superstar : Running a successful Facebook Page

Last night was the final episode of the Fox8 reality TV show Football Superstars. We looked after the online promotion of this show. One of our tactics was to create an official Facebook Page. We knew their audience used Facebook and that it would be a great way to keep an on going dialogue with these fans.

We found an existing page for Football Superstar, which we took over from a fan from last season. The group had 347 fans. It was amazing how effective the Facebook Advertising was for finding fans of the show. We grew the group to well over 5,400 fans.

It will not win any awards but god damn it was effective with a ridiculously low cost per acquisition rate of 20c.

4. Key Learnings

1. Female Skew
We originally set the advertising to just Male (14-23) but what we found was that the show had a strong female teen audience, who were actually the most vocal online.
Page Demographics

Demogaphics on who was interacting

2. Stars were active
A number of the stars from the show were really active on the page. This was great for fans to feel closer to the show.

3. Facebook Pages still have a few glitches
You cannot create an event that invites everyone from a page to an event, this is a little annoying. However the Status updates get amazing responses and a great upgrade.

4. Some things are out of your control
State of Origin and a Soccer Final on the same night as your finale and launch is going to seriously affect your ratings.

Half-baked rip-off

Original

Brand: Lurpak butter

Agency:Wieden + Kennedy London

The Copy

Brand:Qatar Airways

Agency:Batey Singapore

Brand Review:::Batatee5

Brand: Batatee5

Brand Owner: Batatee5 Creations

Geography: Jordan

Launch Date: 2008-2009

Value Proposition

Batatee5 is truly engaging brand, it was created by lovers and consumers not by marketing departments to tap into basic mind slots of Cold, Healthy & Fresh nuggets watermelon.
Users inspire and drive brand presentation.
User immediate reactions approves / disapprove consumption.

Customer

Batatee5 amazes consumers with innovations and offers new creative ways of serving watermelon.

Supply Chain

A team of branded enthusiast are creating those unique moments with consumers in a welcoming, relaxing and enjoyable experience

Invested the hype and buzz SOUK JARA is making in Amman and fit perfectly in the buildup of the surrounding atmosphere.

Visual

Unique and extremely differentiated & highly supported by natural combination of watermelon RED, Green colors

Image

At this age of a newly launched brand , existence of brand owners is developing high networking impact and recruiting daily brand advocates .

An intervention of an expert in fruit photography & food stylist will add value to brand communications materials.

Growth Potential

Once the business idea formulated out of –only- summer related concept, all indicators are skewed towards creating viable, sustainable brand .

Marketing communications is a key driver for the brand to be developed and elevated, and there is an noticeable evident for the need to combine a brand expert in the business model at this stage ...

Utilizing social media is not yet employed strategically, Facebook page and a fan page is not enough to reach and create business developer word of mouth .

For Batatee5 brand to progress up, I believe the need to look & to be inspired by the below innovative concepts and initiatives.

They could inspire Batatee5 for the brand to benchmark and outperform..

Marketing 3.0.