Showing posts with label Telecoms and electronics. Show all posts
Showing posts with label Telecoms and electronics. Show all posts

31.1.13

RIM: BlackBerry Unveils BB10


Any doubt that the BlackBerry 10 is central to the survival of Research In Motion was likely erased on Wednesday as the company not only unveiled its new operating system and phones, but changed its corporate name to "BlackBerry," too. "We have a fantastic brand, BlackBerry, and we are known as such all over the world, except in North America," CMO Frank Boulben said in a video interview at the launch. "We wanted to take full advantage of that global, iconic brand."
"We have redefined ourselves inside and out," said CEO Thorsten Heins, speaking to launch events held across the globe from New York to Jakarta. "RIM becomes BlackBerry. It is one brand, it is one promise." He declined to specify the company's marketing spend for the corporate rebrand and a global launch of BlackBerry 10 that includes Sunday's Super Bowl ad buy, but characterized it as in the "hundreds of million dollars."







Along with a radically different operating system, the company introduced two new phones — the keyboard-equipped Q10 and the touch-screen Z10 — which employ a gesture-based interface similar to Apple's pioneering iPhone. Yet the new BlackBerry OS offers a host of distinct features.
"Flow," for instance, allows users to move between apps with the mere swipe of a finger, while "Balance" partitions users' work and personal worlds into two distinct environments, keeping data and messages in each from intermingling. 




Both phones sport a sharp 4.2-inch screen display and sports 16 gigabytes of storage, a memory-card slot for expansion and front and back cameras that record in high definition (1080p back, 720p front). Popular BlackBerry Message software enables free phone and video calls while screencasting.
Other features include Story Maker, which automatically grabs photos and turns them into videos with music, and an ability to "learn" and mimic users' writing patterns. Time Shift, its photo software, allows selections to be made from a series of quickly shot images.
BlackBerry 10 will launch with 70,000 apps including Angry Birds, Skype, Yelp, Twitter, Spotify, Foursquare, Dropbox, the New York Times and Amazon Kindle, while noticeably missing are Netflix, Draw Something, Pinterest, Hipstamatic, Instagram and major airline and bank apps. 



Also on offer with the new Z10 and Q10, a vast range of entertainment options, including an integrated solution for music, movies and TV shows, with major content partners including Walt Disney Studios and Sony Pictures, Universal Music and Warner Music Group.

The Z10 will not be available in the U.S. until March, while the United Kingdom will be able to purchase it Thursday, Canada on Feb. 5 and the United Arab Emirates on Feb. 10. Verizon will sell it for $199 on a two-year agreement, with other carriers like AT&T and T-Mobile expected to offer similar deals.
Release dates and a price for the Q10 were not given on Wednesday. Asked about the delay in rolling out the phone in the U.S., 



"I really do believe that the consumer market as a whole is ready for something new," said Kevin Burden, head of mobility at Strategy Analytics, ahead of the BB10 reveal. "I have to believe that there is some level of user fatigue that plays into the longevity of some of these platforms," he added, referring to Google Inc.'s Android and Apple's iOS, which are both more than five years old. "RIM is probably timing it right.

3.1.12

Apple and Samsung fights over an 8 years old girl

A war just brook between Apple and Samsung over an 8 years old girl ???


The cute face




Samsung Galaxy Tap Ad

Apple Iphone Ad

17.10.11

Philips Wake-up Light| 'Make me a morning person'





Marketers like dealing with universal human truths. You can normally rely on the insight section of a case study to feature phrases such like “people like to upload and share content”, “visitors want to engage with their favourite brands” and the awards-season favourite: “Young people love music”.




Another universal truth, and one that has been recognised by Philips, is that people generally dislike getting up in the morning. Philips has attempted to offer an alternative to early morning alarm clock in the shape of its Wake-up Light, a kind of bedside lamp that supposedly mimics the effect of a natural sunrise.



Philips recognised that people generally dislike getting up in the morning. Philips has attempted to offer an alternative to early morning alarm clock in the shape of its Wake-up Light, a kind of bedside lamp that supposedly mimics the effect of a natural sunrise.

The light was tested last year in the Norwegian town of Longyearbyen, where there is no sunshine for three months of the year, and its effect on the community was recorded in an excellent short film by Doug Pray. But while the lamp had demonstrated its effectiveness in the Arctic, a more relevant angle was required for the European consumer.

The 'make me a morning person' campaign kicks off late-September with a recruitment drive to search for the world's worst grumps, snoozers and zombies. Consumers can nominate themselves, their friends and family, or even a colleague, on Facebook to take part in the challenge. They can also take a quiz on Facebook to find out which of the seven morning types they are - The Grump, The Grunter, The Snoozer, The Zombie, The Corpse, The Early Bird or The Chirpy. Hundreds of entrants will then be selected to receive a Philips Wake-up Light and take part in the 21 day challenge.

The social experiment
From mid-October 2011, participants of the challenge will chart their progress via the dedicated iPhone 'Wake-app' that has mini-games to test them on alertness, mood and ease of getting out of bed, and will determine whether a 'non morning person' has truly become a 'morning person' by waking up naturally with the Philips Wake-up Light. The mini-games were designed with the help of Philips light therapy experts and the Wake-app is the first consumer-facing app to feature tests undertaken in sleep laboratories and clinical studies. Non-participants can also download the free iPhone app and take the challenge themselves.
The Longyearbyen experiment

Results

Full results to follow. Campaign launches across October 2011.
External links:
Facebook Wake-up Light app: http://apps.facebook.com/wakeupchallenge(6/10/11: not live yet)
BRAND: Philips
BRAND OWNER: Philips
CATEGORY: Electronic Goods
REGION: The Netherlands
DATE: September - October 2011
AGENCY: Tribal DDB
MEDIA CHANNEL: Experiential,Online,PR

13.8.11

Sony Cyber-shot |Photos Better Panoramic

Sony’s Cyber-Shot digital camera, with its capacity for panoramic sweep, is presented in a print and television advertising campaign featuring Albert Einstein and Marilyn Monroe. The famous photograph of Einstein’s tongue, taken by UPI photographer Arthur Sasse in 1951, is given a new take with the addition of envelopes and postmen. A photograph of Marilyn Monroe, taken at the home of Laurence Olivier and Vivien Leigh in 1956, is placed in the context of a car accident. Click on the images below to see the full ads. The ads, originally shown in Spanish, are embedded here with English language voiceovers.
Sony Cyber-Shot Einstein Panoramic


Sony Cyber-Shot Marilyn Munroe Panoramic

See the Spanish version.

See the Spanish version.

Credits


The Panoramic campaign was developed at Del Campo Nazca Saatchi & Saatchi, Buenos Aires, by executive creative directors Maxi Itzkoff, Mariano Serkin, creative directors Diego Medvedocky and Ignacio Ferioli, art directors Ignacio Ferioli and Mariano Espagnol, copywriter Diego Medvedocky, agency producers Adrian Aspani, Ezequiel Ortiz, account team Joseph Baide, Ana Bogni, Reinier Suárez, and Josefina Tuzinkevicz, working with Sony marketing team Kim Allard and Takashi Ashida.Filming was shot by director/photographer Marcelo Burgos via Garlic with executive producers Alvaro Gorospe and Irene Nuñez Palma. Post production was done at Serena. Sound was designed at Sonomedia. Music was produced at Swing Musica.

هاي قلة حيا و سرقه علي عينك يا تاجر من بنك الاسكان.... الله يقرفقوا فضحتونا... السرقه تكون بالعقل مش هيك


هاي قلة حيا و سرقه علي عينك يا تاجر من بنك الاسكان.... الله يقرفقوا فضحتونا... السرقه تكون بالعقل مش هيك...
  اعلان بنك الاسكان المنسوخ



 

Agency: Promoseven Kroma
Client: Future Vision Productions
Director: Bilal Alsurri
Post-Production: Nine Productions

Music: Qasim Sabonji





اعلان فودافون الاصلي

 

1.7.11

Samsung S1 Mini HDD: Data Migration





Advertising Agency: Impact BBDO, Dubai, United Arab Emirates
Executive Creative Director: Fouad Abdel Malak
Creative Director / Copywriter: Amit Kapoor
Associate Creative Director: Dinesh Tharippa
Art Director: Dinesh Tharippa
Digital Artist: Byju Ravindran
Image Library: Corbis, Photolibrary
Group Account Director: Claude Checrallah
Account Manager: Sirine Tueni
Marketing Coordinator: Nayla Mouawad
CEO: Eddy Cherfan
Group Marketing Director: Georges Azar

31.5.11

Nokia N8 now with panorama.






  • Adverising Agency: JWT, Gurgaon, India
  • Chief Creative Officer_ Adrian Miller
  • Executive Creative Director_ Priti Kapur
  • Creative Director: Anupama Ramaswamy, Simran Sahni
  • Art Director: Nishit Shankar
  • Copywriter: Amish Sabharwal

12.1.11

Competition Centric strategy [ MOBILY /STC rivalry war]



Consumer-Centric strategy
There are a many companies especially those in the Consumer Package Goods (CPG) market that adopt the theory of running their business centered on Consumer, Shopper & Retailer needs. Their Marketing departments spend quality time looking for "Growth Opportunities" in their categories by identifying relevant insights (both mindsets and behaviors) on their target Consumers, Shoppers and retail partners. These Growth Opportunities emerge from changes in market trends, segment dynamics changing and also internal brand or operational business challenges. The Marketing team can then prioritize these Growth Opportunities and begin to develop strategies to exploit the opportunities that could include new or adapted products, services as well as changes to the 7Ps.

Competition-Centric strategy
Eroding Shopper Loyalty is result of:
  • Changing tastes and lifestyles
  • Fickle and demanding shoppers
  • Ever-growing number of choices in the marketplace
  • Shorter product life cycles
  • Misalignment of prices with shopper needs and wants
  • Little or no consumer loyalty to retailers
  • Declining market share and gross margin losses
  • Channel leakage due to retail channel blurring
  • The impact of “big-box discounters”
  • Vendor-led rather than retailer-led negotiations
  • Fast-changing global economy that impacts both retailers and shoppers
STC Brand needs to dig deeper. They need to turn their perspective from inside-out to outside-in in order to get the depth and breadth of the insight they need to be truly customer centric.
Today's markets are places of conversation, connection and interaction. They are places where customers seek information and share their ideas and opinions. Customer-centric brands not only accept this shift, but embrace it by collaborating with their customers to define, create and deliver value.
So. What STC trying to establish with this ad???



And the reply came fast …Mobily thanks STC for exposing knockoff broadband device and urges it’s clients to look for Mobily original logo when purchase!!!!
But This is how all started, get internet without disconnection or wires..






****************************** **********************

Update 10/2009, Hurry up and order your DSL from STC, you might have it when your-newly born baby- in university ... oops All operators are busy



****************************** **********************

Update 12/1/2011

consumer point of view 


1.8.10

Celcom Broadband| Selling connectivity



Selling connectivity was seen as an easy task as i over and over again discussed with some creative heads... think again the shit advertised by STC, DU, Mobily is not creative. Wake up and please stop using ready made victor icons of social media.

Celcom Broadband connects users to the Internet wherever they are and whenever they want with ease. The use of paper projected from the dongle portrays an endless world of fun and limitless imagination, sending the message of the products ability to deliver the fastest speed, widest coverage and the most entertaining contents anytime, anywhere.



Content


Celcom Broadband: Content


Plug in. Watch away.

Coverage



Celcom Broadband: Coverage


Plug in. Far out.

Speed



Celcom Broadband: Speed


Plug in. Blast off.







Advertising Agency: M&C Saatchi, Kuala Lumpur, Malaysia
Creative Directors: Henry Yap, Jeff Ooi
Art Director: James Seet
Copywriter: Casey Loh
Illustrators: James Seet, Pui Fun Tham, Violet Tan
Photographer: PASHE Studio
Published: 2009


23.6.10

Cannes|Media Grand Prix Winner 2010|Canon Australia




Leo Burnett in Sydney took home the Media Grand Prix at Cannes for its "EOS Photochains" work for Canon Australia. The jury praised the campaign for its savvy use of paid media to lead people to an engaging online experience that tapped into the power of social media.





21.6.10

Cannes: Special Group, Orcon Win Direct Grand Prix


Orcon-iggy
A campaign for broadband provider Orcon featuring Iggy Pop rocked the Direct Lions here in Cannes tonight, winning the Grand Prix for agency Special Group in Auckland, New Zealand. The 30 member Direct jury, the largest in Cannes history, also awarded 19 gold Lions, 23 silvers and 30 bronzes out of a field of almost 1,500 submissions.
  Orcon ran away with it, according to jury head Pablo Alzugaray, CEO of Spanish agency Shackleton. Orcon created a contest in which the winners helped the godfather of Punk rerecord his hit song "The Passenger" via webcam, and appeared alongside him while making the video. The results played out in real time, but at every stage of the contest, few could resist getting jiggy with Iggy. See a video of the campaign, and more Direct Lions results, after the jump.


 The category proved hospitable for the whole region Down Under: Six of the golds went to Australian agencies, including "Nothing Soft Gets In" for Toyota from Saatchi & Saatchi in Sydney and "Support Scent" on behalf of Guide Dogs Australia from Clemenger BBDO in Melbourne. Other gold winners included "World's Biggest Sign Post" for Nokia from Farfar in Sweden and "Eternal Moonwalk" for Studio Brussels from MortierBrigade in Brussels, Belgium.
  "Auditorium" for Heineken from JWT Milan, which has been widely awarded this season, won a silver. "Choose a Different Ending," an anti-knife campaign for The Metropolitan Police from Abbott Mead Vickers BBDO in London won a bronze.
"Hardchorus" for Puma from Droga5 in New York also got a bronze, the single award for a U.S. agency.

17.5.10

Roshan Telecom| Brand TVC


May 17, 2010 —
 Advertising Agency: Grey Worldwide, Afghanistan 
Production House: The Fantastic Film Factor

11.5.10

Mobinil | Gestures "express beyond"






 Advertising Agency: Leo Burnett, Egypt
Executive Creative Director: Mohamed Hamdalla
Creative Director: Hesham Ellabban
Copywriter: Mohamed Kamal
Agency Producer: Shereen Mostafa
Account Supervisor: Mona El Gabaly
Production Company: LIGHTHOUSE FILM Cairo, EGYPT
Director: Fabrizio Notari
Sound Design/Arrangement: Hosny Ali
Art Director: Ahmed Hussein, Mohamed Abbas
Lighting: Cesare Danese
Post Production: MPC

20.4.10

LG| Next Big Thing Online


It’s the Next Big Thing”, LG’s UK advertising campaign for large capacity home appliances, supplements a television advertising campaign with an online portal designed by Kansas City motion graphics and live action company Nailgun*. The overall concept of the campaign imagines a literally larger than life world of giant size clothing drying in the environment.
LG Easter Island



When visitors land on the LG ‘Next Big Thing’ website they are greeted with an overhead shot of a beautifully animated natural LG world. A sweeping camera move brings us up close to the first in a series of iconic animation, a pair of jeans hanging from a giant suspension bridge over a lush blue-green river with a green sock attached with a clothes pin to a wind turbine. Click on the arrows to the left and right of the screen and visitors are whisked away (the pages never refresh) to other animated areas of the LG world, including an Easter Island setting with the famed statues holding a pair of giant overalls; and a cityscape where an enormous men’s shirt hangs between two office towers and giant baby pajamas wave in the breeze from atop the front entrance of an impressive government building. Clicking the on-screen “+” symbols changes the perspective yet again with the camera tilting up toward the blue sky and zooming in to the clothing, revealing both specific information about LG products and the eye-catching details of nailgun*’s animation.
LG Easter Island
LG Easter Island
LG Easter Island

Credits

The Next Big Thing digital campaign was developed at VML, Kansas City, a department of Y&R.
Design and animation were produced at nailgun, New York, by creative director Michael Waldron, director of production Erik van der Wilden.
“The idea was to create these big, fun visual comparisons,” nailgun* director of production Erik van der Wilden explains. “Details are extremely important with something like this, which is why we chose to build all of the elements from scratch in 3D, even though it meant dealing with long rendering times. We also spent a lot of time choreographing the camera moves and how visitors would navigate and experience this world. Simple, elegant animation and subtle movements were key for this working creatively”.

26.3.10

LG|Viewty Smart phone|


Picnic


Viewty Smart phone: Picnic
Party
Viewty Smart phone: Party

Detects up to 16 faces.
Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Art Directors / Copywriters: Kalpesh Patankar, Parixit Bhattacharya
Photographers: Wizard Photography, Ralph Baiker
Illustrators: Lee Sin Eng, Tan Kee Hong
Senior Account Director: Nadine Ghossoub

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