Showing posts with label PSA. Show all posts
Showing posts with label PSA. Show all posts

30.5.10

Utah Department of Public Safety| Motorcycle Safety Campaign



Utah Department of Public Safety: Motorcycle Safety Campaign, Bumps
Bikers make lousy speed bumps.
Drive aware.



Utah Department of Public Safety: Motorcycle Safety Campaign, Heads
Headlights can be replaced.
Heads can't.
Ride aware.



Utah Department of Public Safety: Motorcycle Safety Campaign, Bones
Cars have bumpers.
Bikers have bones.
Ride aware.





Utah Department of Public Safety: Motorcycle Safety Campaign, Bug
To cars and trucks you're the bug.
Ride aware.





Utah Department of Public Safety: Motorcycle Safety Campaign, Wind
Wind feels great in your face.
Bumpers, less so.
Ride aware.







Utah Department of Public Safety: Motorcycle Safety Campaign, Not crazy
It's "born to be wild", not crazy.
Ride aware.


Utah Department of Public Safety: Motorcycle Safety Campaign, Road rash
Road rash is a preventable disease.  
Ride aware.

Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Published: May 2010

The Philippine Consulate Dubai | Disaster


The Philippine Consulate Dubai | Disaster
Advertising Agency: Saatchi & Saatchi, Dubai
Executive Creative Director: 
Marc Lineveldt
Copywriter: 
Neil Harrison
Advertiser's Supervisor: 
Robert Ramos
Account Manager: 
Hema Patel
Account Supervisor: 
Lisa-Marie Anders
Art Director: 
Hussain Moloobhoy
Photographer: 
Ziad Oakes, Hussain Moloobhoy

24.5.10

Breast cancer awareness |Learn by "boobs" play by wp.pl



wp.pl: Magic BoobsAccording to Warsaw ad agency Change Integrated, the only way to get men interested in breast cancer awareness is to treat them like a child. A horny child. To do this, they recently replaced one of the models in the adult section a popular Polish website with "Edyta." The agency claims Edyta "trained" almost 175,000 men in a single week on how to examine their partner's boobies, and that these wank sessions counted as substitutes for "offline" training. Now that's funny. Go here (nsfw, obvs.) if you want to try it/jerk off.


You can try it here. (Press the right button to enter.)
Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk, Rafał Górski
Art Director: Sunil Nair
Copywriter: Krzysztof Nienałtowski
Designer: Adam Smereczyński
Flash developer: Konrad Grzegorzewicz
Technical director: Maciel Topolski
Photographer: Rafał Rebowski
Editing: Iza Koniarz
Producer: Magda Gierej
Account executives: Basia Grabiwoda, Adam Sosnowski, Marcin Kozłowski
Published: March 2010

17.5.10

Office of Road Safety WA ads highlight driver distractions


The Office of Road Safety in Western Australia has launched a campaign to bring attention to driver distractions that can lead to serious road accidents.  





The “Distracted drivers are dangerous” campaign created by 303 is part of the WA government’s wider road safety “Towards Zero” strategy. Activity includes radio, TV, outdoor and online executions.
The radio and TV commercials depict what can happen to road users, such cyclists, motorbike riders and pedestrians, when a driver is distracted by texting on their phone, reading a map or talking to passengers in their car.
As part of the campaign there is an online game and ringtones which can be downloaded from the Office of Road Safety website.
Research conducted during the development of the campaign found types of driver distractions to include eating, drinking, smoking, changing a CD or radio station, putting on make-up, talking on the mobile, talking to passengers or children or picking up something from the floor, all whilst driving.
The research was used to develop the creative and campaign messages.
Credits:
  • Ad agency: 303
  • Creative Director: Lindsay Medalia
  • Art Director: Richard Berney
  • Copywriter: Davood Tabasher
  • Agency Producers: Belinda Hawkins & Holly Kemp
  • Business Director: Donna-Maree Gavin
  • TV Director: Jess Bluck Production
  • Company: Revolver WA
  • Executive Producer: Matt Barber
  • Radio: (Victim Spots) Soundbyte Studios
  • Sound Engineer: Brad Habib (Driver Spots) Eardrum
  • Sound Engineer: Ralph van Dijk
  • Ringtones: Recording Studios: Turning Studios
  • Producer: Emma Hoy
  • Print: Photographer: Allan Myles
  • Clients: Office of Road Safety WA: Roger Farley, Director Strategic Communications and Doug Baird, Communications Officer

5.5.10

Mor Cati (Purple Roof): Domestic violence made visible on the streets






http://www.morcati.org.tr/



Advertising Agency: TBWA\Istanbul, Istanbul, Turkey
Executive Creative Director: Ilkay GPinar
Creative Director: Erdem Koksal
Art Director: Asligul Akin
Copywriter: Erdem Koksal
Account Director: Guler Balta
Account Supervisor: Seda Seker
Advertiser’s Supervisor: Ozgur Can Sunata
Published/Released: April 2010

22.4.10

First aid: it’s a matter of life and death


st john ambulance 1
This campaign from St John Ambulance, a charity organization in U.K. dedicated to teaching people first aid so that everyone might be equipped with the knowledge to save a life, uses the images of fake dead persons. The emotively descriptive copy indicates that had someone associated with them known first aid, their life would have been saved.


As part of the campaign St John Ambulance has created an iPhone App that gives potentially life-saving advice.






st john ambulance 3
st john ambulance 5

CREDITS
Agency: BBH
Creative directors: Alex Grieves and Adrian Rossi
creatives: Victoria Daltry and Will Bingham.

25.2.10

آن الأوان |It is time for the early detection


Same cause different approach between Jordan (shy and conservative)  and Lebanon ( bold and effective)




The Lebanese execution







Jordan creative approach.





9.2.10

Reasons to Stop Smoking



The Smoke by lucaszoltowski
Smoking kills by uribaani
Smoking is Suicide- gun by kellykashcraft
No smoking by shaun velka
Antismoke by R.J. Reynolds
Smoke Skull by jor182
The Ripper Smoke by jor182
Smoke by gregor999
smoke by sicboi06
Blow Yourself Away (Anti Smoking Ad) by Alex Cornell
Hangman by Burak Kaynak
Don’t Smoke by roweig
smoking kills
WWF: Lungs
Regional Cancer Centre: Breast
Adesf: War, 2
Anti- Smoking Ad
ADESF: Lungs
ADESF: Stomach
ADESF: Heart
Dublin City Council Anti-Littering Campaign: Butts Are Litter Too
INEN Cancer Prevention Center: Ice cream
INEN Cancer Prevention Center: Shave
INEN Cancer Prevention Center: Demolition
INEN Cancer Prevention Center: Zebra
Good Hope FM: Bulb
FPA Australia: Stub
Anti Smoking Help Line: Suicide
The Roy Castle Lung Cancer Foundation: Deathbed
Tabaconomia : Calculates Tobacco Costs, Car
smoking is suicide- noose
smoking is suicide- knife
Smoke Kills
anti-smoking ad
Smoking is injurious to SEXUAL Health
Passive smoke
yet another no smoking ad
CONAC Chilean Corporation Against Cancer: Brown
CONAC Chilean Corporation Against Cancer: Blonde
Adesf: War, 1
Gazeta do Povo: Glass
Gazeta do Povo: Popcorn
QUIT SMOKING
NHA: Time bomb
NHA: Pocket knife
NHA: Bullets
Cancer Aid & Research Foundation: Rope
Cancer Aid & Research Foundation: Knife
The Roy Castle Lung Cancer Foundation, Passive Smoking: Shotgun
Non-Smoking-Campaign: Smoke ring
Cancer Ads
Cancer Patients Aid Association: Bistro
Cancer Patients Aid Association: Motel
Anti-Smoking

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