Graco Cribs| A Crib of Dreams

The copy reads- When your baby sleeps you sleep like a baby.
Graco A Crib of Dreams

CREDITS

Advertising Agency: Ogilvy & Mather, Santiago, Chile

Chief Creative Officer: Cesar Agost Carreno

Creative Director: Felipe Manalich/Nicolas Neumann

Copywriter: Nicolas Neumann/Felipe Manalich

Account Supervisor: Eric Krohn

Art Director: Gonzalo Navarro

Photographer: Renato Del Valle

Cannes2010: HARVEY NICHOLS| WOLVES

Y&R Dubai you earned it!!

Renault Commercial Vehicles: Boxes

Amazing... few years back i was in discussion -DE-Brief- with  strategist Mahmoud Khattan on how to position "fit" Volvo in Saudi Arabia.
Capitalizing on five years protection and finance plan, we visually start seeing one monument of Saudi standing behind one of our S80 images.
The direction was not liked/ endorsed by CD Mazen Hassan at that time ... can't remember why!
I recall positioning was something like" five years and your Volvo remins same"


This ad by Neogama/BBH, São Paulo, Brazil relises the visionary approach we had on how to move Volvo metal in saudi overcrowded, price sensitive and reputation driven.


Great work that will sell for sure...

Renault commercial vehicles.
With you from the start.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Copywriter: Márcio Juniot
Art Director: Pedro Utzeri
Advertiser's Supervisors: Cássio Pagliarini, Vanessa Castanho, Tenile Vicenzi
Planners: Eduaro Lorenzi, Luciano Di Eugêncio
Producers: Kiyoshi Takahashi, Daniel Terlizi
Art Buyers: Mariah Bayeux, Rubens Gomes
Photographer: Bruno Cals
Other Credits: Eduardo Oliveira, Alessandra Perez
Account Managers: Thaís Pedro, Michelle Zeguer, Guilherme Bernardes
Account Supervisor: Luis Tosi

Cannes 2010|award winners i liked in the print & outdoor categorie

Stopache

Agency: Y&R, Dubai, UAE

Hot Wheels – Big Boy

Agency: Ogilvy, Mexico

WWF – Biodiversity

Agency: Ogilvy, Paris

Bayer – Aspirin

Agency: Almap BBDO, Brazil

CNN- Camera man

Agency: DDB, Istanbul, Turkey

Fuji Film – smile capture

Agency: RMG Connect, New Delhi, India

Hellmans Ketchup – Food tastes better

Agency: Ogilvy, Santiago

KitKat – Have A Break chairs

Agency: JWT, Auckland, New Zealand

National Comics Museum: 

Agency: JWT, Italy

Mitsubishi – Original Parts

Agency: BBDO, Chile

Supor Non-Stick Pans

Agency: Leo Burnett, Shanghai, China

Surfrider Foundation

Agency: Young & Rubicam Paris, France

The Economist

Agency: Ogivly, India

Antonio Fedirici|“Ice-cream is our religion”

BIC|grab your Bic pens now

"See how important it is to have a Bic handy?"

Middle East's first Lion of Cannes 2010 |Stopache|Splitting Steven

Y&R Dubai has picked up the Middle East's first Lion of Cannes 2010 with a Bronze Outdoor Lion for its "Splitting Steven" ad for Paras Pharma's Stopache. The ambient execution used headshots on posters which were then posted up with the top half split.

Begging for business outdoor| Advertise here .... please

Advertising Agency: Y&R Not Just Film, Amsterdam, The Netherlands
Creative Director: Marq Strooy/Robin Zuiderveld
Copywriter: Robin Zuiderveld
Advertiser’s Supervisor: Meindert Van Den Heuvel
Art Director: Marq Strooy

Cannes| Outdoor Grand Prix winners

The Outdoor Lions jury awarded two Grand Prix for the first time ever this year, recognizing one ambient execution and one traditional poster campaign at the gala event in Cannes this evening.   Anomaly, New York, won the Grand Prix for its Diesel "Be stupid" billboard campaign, a series that celebrated risk-taking with headlines like "Smart may have the brains, but stupid has the balls." And Del Campo/Nazca Saatchi & Saatchi in Buenos Aires, Argentina, won the Grand Prix for its "Teletransporter" for Andes beer, an ambient execution that provided a soundproof booth (outfitted with sound effects) from which bar patrons could call their significant others and pretend they were not, in fact, at the bar.   Outdoor jury president Tay Guan Hin, regional ecd of JWT Asia, said rewarding two different types of outdoor advertising was necessary because of the evolution of the industry and allows traditional two-dimensional campaigns to compete "on even ground" with technologically enhanced ambient pieces like the Andes entry. In years past, "the ambient work was clearly overshadowing the traditional pieces," he said, pointing to past winners like HBO's "Voyeur," which won the top prize in Outdoor in 2008.   Diesel's "Be stupid" manifesto is "bold, fresh, lively and goes against the flow of conventional thinking," said JWT's Hin.   U.S. juror Kathy Delaney, chief creative officer and president of SapientNitro added: "What the campaign did beautifully was create a tone of voice and manifesto for the target. It was one of the campaigns that did not rely heavily on technology to get the message out, and it was very strong in its voice, tone, manner and DNA."   The jury praised the Andes execution for its understanding of the core male and the execution's universal appeal. "We've all been there," said U.K. juror Jon Williams, chief digital officer EMEA at Grey. "And as long as your communication is based on genuine insight, then you'll score."   Ambient executions won 11 of the 17 gold Lions awarded in Outdoor tonight, a sure sign that the creativity in the segment is flourishing, said Hin.   "If we were poets, [billboards are] haiku. It's the idea expressed in the most profound way," added Grey's Williams. "Now, we move into different uncharted territory. It's where digital meets life. That's what makes it exciting.  [It's something] to watch for the future."   In addition to Anomaly's top prize, U.S. agencies picked up three more Lions in the Outdoor competition: BBDO in New York won a gold for the cube installation in its HBO "Imagine" campaign; Wieden + Kennedy in New York won a silver for an ESPN Monday Night Football interactive storefront; and Johannes Leonardo in New York won a bronze for Daffy's "Underground Puzzle."

Cannes|Media Grand Prix Winner 2010|Canon Australia

Leo Burnett in Sydney took home the Media Grand Prix at Cannes for its "EOS Photochains" work for Canon Australia. The jury praised the campaign for its savvy use of paid media to lead people to an engaging online experience that tapped into the power of social media.

Cannes: Special Group, Orcon Win Direct Grand Prix

A campaign for broadband provider Orcon featuring Iggy Pop rocked the Direct Lions here in Cannes tonight, winning the Grand Prix for agency Special Group in Auckland, New Zealand. The 30 member Direct jury, the largest in Cannes history, also awarded 19 gold Lions, 23 silvers and 30 bronzes out of a field of almost 1,500 submissions.
  Orcon ran away with it, according to jury head Pablo Alzugaray, CEO of Spanish agency Shackleton. Orcon created a contest in which the winners helped the godfather of Punk rerecord his hit song "The Passenger" via webcam, and appeared alongside him while making the video. The results played out in real time, but at every stage of the contest, few could resist getting jiggy with Iggy. See a video of the campaign, and more Direct Lions results, after the jump.

 The category proved hospitable for the whole region Down Under: Six of the golds went to Australian agencies, including "Nothing Soft Gets In" for Toyota from Saatchi & Saatchi in Sydney and "Support Scent" on behalf of Guide Dogs Australia from Clemenger BBDO in Melbourne. Other gold winners included "World's Biggest Sign Post" for Nokia from Farfar in Sweden and "Eternal Moonwalk" for Studio Brussels from MortierBrigade in Brussels, Belgium.

  "Auditorium" for Heineken from JWT Milan, which has been widely awarded this season, won a silver. "Choose a Different Ending," an anti-knife campaign for The Metropolitan Police from Abbott Mead Vickers BBDO in London won a bronze.
"Hardchorus" for Puma from Droga5 in New York also got a bronze, the single award for a U.S. agency.

Cannes: TBWA\C\D Tops Promo, PR

Gatorade "Replay," the campaign from TBWA\Chiat\Day, Los Angeles, that restaged an old high school football rivalry years later, won two Grand Prix Lions at the first awards show gala event here in Cannes tonight. The campaign won top honors in both the Promo & Activation Lions and in the PR Lions.

Promo jury president Tina Manikas, global retail promotions officer at Draftfcb, said the jury was looking for ideas that "push the boundaries" and "evoke participation and engagement for a specific period of time."

The Gatorade campaign was unanimously chosen for the top prize in the Promo competition, which received 1,595 entries this year. "It was a really terrific idea," said Manikas. The effort brought high-school rivals from 1993 back together to replay a championship game and has since grown to include other sports and inspired a TV show. "It created an event that spread and the idea kept evolving," said Manikas.

The Promo jury awarded eight gold, 19 silver and 26 bronze Lions. JWT Italia won two golds for Heineken "Auditorium," an event that had soccer fans pleasantly surprised when they found the concert they had been dragged to by wives and girlfriends on the night of a critical Champions League match was actually a Heineken-sponsored stunt that screened the game.

BBDO New York won one gold and one silver for its HBO "Imagine" campaign, as well as two silvers for the "Cube Film Installation" portion of the effort, which projected different angles of the same story on an outdoor installation. "To show a story from different angles is a great insight and a great basic idea," said Promo juror Alexander Schill, chief creative officer and partner of Serviceplan Group in Hamburg, Germany. The campaign used various media to tell the HBO story, especially the Internet, but "it didn't end in one channel," Schill said. "They took it outside and made it visible for people walking through the city."

Other U.S. wins in Promo included a silver for Grey in New York for Canon's "Behind the Still" and a bronze for Crispin Porter + Bogusky in Boulder, Colo., for Burger King's "Augmented Reality Banners."

The PR jury was also enamored of Gatorade's "Replay." "The execution was multi-platform and was PR centric," said Paul Taafe, jury president and global CEO of Hill and Knowlton.

"Replay" is just the second Grand Prix in PR Lions, as this is only the second year the festival has given awards in the category. In all, entries were up 32 percent this year, thanks mainly to ad agencies. The jury awarded 11 gold and 31 silver Lions. No bronzes were awarded in the relatively small category, which drew 575 entries.

"Replay" earned kudos from the PR jury for its ability to earn media for Gatorade at a time when it was shifting the brand to appeal to everyday athletes, Taafe said. "It represented the ability to create an authentic conversation that appealed to people."

Bynolyt| dont look!

How the world spends its time online

Sensodyne| Pack

• Advertising Agency: Grey Brazil
• Creative Director: Guy Costa
• Art Directors: Lucas Heck, Ricardo Sarno
• Copywriters: Fernando Silva, Filipe Medici
• Photographer: Marlos Bakker
• Published: February 2010

Hawaiian Tropic|Extreme Waterproof.”

“Hawaiian Tropic. Extreme Waterproof.”

• Advertising Agency: Grey Chile, Santiago, Chile
• Creative Directors: Miguel Angel Cerdeira, Carlos Guerra Oviedo
• Art Directors: Miguel Angel Cerdeira, Patricio Céspedes
• Copywriter: Carlos Guerra Oviedo
• Illustrator: Ricardo Sal

Gatorade Mission Control

Speaking at MediaPost Communications' OMMA Social day-long forum, Bonin Bough, director of digital and social media at PepsiCo whom established a "Mission Control Center" for Gatorade that takes the brand's pulse 24/7. The center, which looks very much like a NASA control room, tracks in real time analytics for campaigns, Web sites, or social channels. Bough says the focus is on creating the largest sports brand in the world and one that goes beyond the liquid product.
"The question is," he said, "how do we create this in terms of real time insights?" The center has six monitors and five people across different functions.
Recent such experiments include a Twitter and TV media strategy for the one-off Pepsuber ad during this year's Super Bowl. "We ran in isolation of paid digital media," he said of the effort. "All we did was Twitter and drove nearly the same amount of traffic [as with paid digital]. Just with Twitter. I believe in doing small experiments and rolling them out in a big way."
He noted that the Trop50 program started as a partnership with BlogHer, which has a combined reach of 15 million unique visitors. The company created The Juice online community around a "More of what you want, less of what you don't" theme.
"We tracked versus traditional to see if we could prove that if we co-create something with a community around health, family, and relationships, we could improve brand awareness, equity and volume. When we looked at digital metrics, it was through the roof."
Bough said PepsiCo is going to start a program this year wherein consumers who scan bar codes on PepsiCo products via smartphones will get content about the brand or corporate goodwill programs.

Frooti>>>> engagement >>>> brand growth

To promote the attributes of this fruit juice made from natural and juicy mangoes, Parle Agro wanted to go beyond the standards of TVC. The agency CreativeLand has designed an integrated campaign based on a series of stunts.

Hidden cameras have been installed in over 30 Indian cities, to attract the attention of the public into fear. At the falls and landslides giant mango (about 2 meters), the teams were filming the "victims" with them about the trap and provide a sample of Mango Froot. In addition, some of the scenes were recorded subsequently became the new TV spots for the brand. A very nice reuse of TV a PR stunt, which allows better retention of the brand and its message.

Credits: 

Ad agency: CreativeLand Asia