Showing posts with label Pharmaceuticals/ Healthcare. Show all posts
Showing posts with label Pharmaceuticals/ Healthcare. Show all posts

Cafiaspirin| Getting Stronger

Aspirin and Cafiaspirin


Aspirin and Cafiaspirin


Aspirin and Cafiaspirin


Bayer in Brazil presented the choices of normal strength Aspirina and the stronger Cafiaspirina pain killers with a print advertising campaign featuring annoying situations. Aspirin can help you deal with the Boss, the Ex Wife and the Teenage Daughter. But, there are worse menaces than them like the boss’s jokes, the ex wife’s lawyer and the teenage daughter’s boyfriend. Not to worry, for them you have got Cafiaspirin. 


AgencyAlmap BBDO, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcídio Caldeira
Copywriter: Marco Giannelli (pernil)
Art Director: Ary Nogueira
Typographer: José Roberto Bezerra
Supervisor: Maria Luiza Dias

Africa teenager girls will not check any more… Always | Check check








Advertising Agency: Leo Burnett, Lebanon
Chief Creative Officer: Farid Chehab
Executive Creative Director: Bechara Mouzannar
Creative Director: Danielle Rizkallah
Copywriter: Rana Khoury, Paul Osayande
Agency Producer: Rayanne Smayra
Planner: Zeina Joujou
Account Supervisor: Cynthia Abdelkarim, Shayna Suidan
Production Company: GOLDEN PLANES Cape Town, SOUTH AFRICA
Director: Sven Harding
Producer: Herman Le Roux
Editor: Postoffice Lebanon
Sound Design/Arrangement: Wounded Buffalo Johannesburg
Music: Artist/Title: Wounded Buffalo Johannesburg
Art Director: Caroline Farra, Roula Asmar
Lighting: Eric Maddison
Post Production: Postoffice Lebanon




Creative condom print ads



The best way to save your income
a96887_132

Don’t be stupid. Be safe 
be_safe_condomshop
Don’t just think about it, use condom 
ceylor_best man_40cm_300dpi_la1ye_28802

Fits any Head
condom_ad07

Tastes like real fruit 
condomifruit1
Developed by Draftfcb Kobza, Vienna.

Extremely promising hands 
durex_pleasuremax
Grey G2/Group, Düsseldorf 

Durex fathers day
durex fathers day

Durex mouth
durex xxl mouth

Fun now, kids later
football
This ad campaign for Tulipan Condoms won Silver in Press category at Cannes Lions 2007. The campaign was developed by Young & Rubicam, Buenos Aires.

Long-lasting pleasure
hansaplast1 412x583
Created by TBWA Paris.

This is not a wonder-bra ad
img_bczpm_22619
By Young & Rubicam, Buenos Aires.

Any Place, Any Time
jontex floor stickers

‘Exciting’ copy
kamasutra_condoms

Bampy road ahead
kamasutrabumps_condoms

Protect yourself
legends condoms protect yourself

well-rounded
lifestyles_well_rounded

When it takes longer time
lovemachine condoms sudoku

Condom with climax delay. Olla Prolong. olla_prolong
Developed by Age. Comunicações, São Paulo.

First aid: it’s a matter of life and death


st john ambulance 1
This campaign from St John Ambulance, a charity organization in U.K. dedicated to teaching people first aid so that everyone might be equipped with the knowledge to save a life, uses the images of fake dead persons. The emotively descriptive copy indicates that had someone associated with them known first aid, their life would have been saved.


As part of the campaign St John Ambulance has created an iPhone App that gives potentially life-saving advice.






st john ambulance 3
st john ambulance 5

CREDITS
Agency: BBH
Creative directors: Alex Grieves and Adrian Rossi
creatives: Victoria Daltry and Will Bingham.

Want to keep a clean butt?

fleetenemas2

Here is a print campaign for a product which might be beneficial for all gays who naturally want to maintain a clean butt. Fleet has just launched a new laxative-free product.

The campaign, developed by Euro RSCG, is metaphorical in style. We can say ass symbolism.

We can describe it as ass euphemism. The ads will reportedly run in Out magazine, as well as on popular gay and lesbian websites.

fleetenemas1

fleetenemas3

Viagra| Wood

Viagra: Wood

Advertising Agency: TBWA\PHS, Helsinki, Finland
Art Director: Tuukka Tujula
Copywriter: Taro Korhonen
Illustrator: Elisa Konttinen
Photographer: Kimmo Virtanen
Post-production: Fake Graphics
Art buyer: Kirsi Pärni
Published: November 2009

Making glucose testing child’s play


Diabetes meters are generally functional rather than fun. This works fine for adult diabetics, but doesn’t make the testing process very engaging for children. By transforming a potentially harrowing experience into a fun one, Bayer eases a potential source of family tension. Partnering with an existing handheld gaming console makes it even easier to slot into people’s lives. It’s a winner for kids, parents and Bayer.



Parents of children with diabetes face a constant struggle to instil the habit of regular blood glucose testing that is critical for managing the disease. Monitoring diabetes requires a pin prick single drop of blood, which can cause a gallon of distress amongst children. Blood glucose monitors had traditionally been created with adults in mind, but pharmaceutical and health care company Bayer sought to address this with the launch of Didget – the first and only blood glucose meter for kids, which connects directly to Nintentdo DS and DS Lite gaming systems
.

Why does anybody buy condoms?


Why does anybody buy condoms? 
1.) They block sperm from impregnating eggs. 
2.) They block diseases from entering blood streams. 
Durex| “extra safe” |DDB New Zealand


durexNZpizza.jpg





durexNZmail.jpg


durexNZflowers.jpg




Cupid Condom|Savings of a Lifetime |Ambience Publicis, Mumbai

[CupidCondoms.jpg]




Manix|get closer| McCann Erickson België.



[ManixUltraThin1.jpg]
[ManixUltraThin2.jpg]




Billy Boy condoms|Fruit flavored condoms|Springer & Jacoby, Germany 


 






Durex China: Enjoy moaning


Warning: Not safe for work!
Advertising Agency: Exis, Shanghai, China
Creative Directors: Hoya Lee, Yu Zhang
Art Director / Copywriter: Yu Zhang
Illustrator: Ian Guo

Colgate: Don’t forget, Ice-cream


Colgate: Don’t forget, Ice-cream
Don't forget
Colgate normally gives out small product samples at annual events like “Oral Health Month” to remind target consumers, especially kids, to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected the samples. Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth.
Advertising Agency: Y&R, Bangkok,Thailand
Executive Creative Director: Marcus Rebeschini
Creative Director: Noppadol Utiswannakul/Shen Guan Tan
Copywriter: Chanissara Ngampan
Account Director: Ittawin Ngoenwichit
Account Manager: Natphon Pholsong
Account Supervisors: Jaime Prieto, Sanjay Bhasin
Producer: Amornmarn Rattanarakpinyo
Art Directors: Kijchapon Patiwongphaisarn, Somchok Kunjaethong
Photographers: Jasda Trivittayanuruk, Yoothana Sasanatiang
Production House: Fiftyone Bangkok Company Ltd.
Agency Producer: Amornmarn Rattanarakpinyo

Colgate: Don’t forget, Lollipop


Colgate: Don’t forget, Lollipop
Don't forget
Colgate normally gives out small product samples at annual events like “Oral Health Month” to remind target consumers, especially kids, to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected the samples. Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth.
Advertising Agency: Y&R, Bangkok,Thailand
Executive Creative Director: Marcus Rebeschini
Creative Director: Noppadol Utiswannakul/Shen Guan Tan
Copywriter: Chanissara Ngampan
Account Director: Ittawin Ngoenwichit
Account Manager: Natphon Pholsong
Account Supervisors: Jaime Prieto, Sanjay Bhasin
Producer: Amornmarn Rattanarakpinyo
Art Directors: Kijchapon Patiwongphaisarn, Somchok Kunjaethong
Photographers: Jasda Trivittayanuruk, Yoothana Sasanatiang
Production House: Fiftyone Bangkok Company Ltd.
Agency Producer: Amornmarn Rattanarakpinyo

Viagra 10 years anniversary




Brand: Viagra
Brand Owner: Pfizer  
Title: The candle
Agency: BDDP & FILS


Pfizer|Revision to its 18-year-old oval logo



Pfizer Logo, Before and After Pfizer launched a new web site and introduced a revision to its 18-year-old oval logo, which was designed in 1991 by Enterprise IG (now The Brand Union). The new logo and comprehensive identity program has been designed by Siegel+Gale.
The "Pfizer oval" was introduced in 1991. Over time, a great deal of equity was built in that logo, and it is widely recognized around the world. But today, Pfizer is a different company. It's changed through global growth, numerous acquisitions, entry into new therapeutic areas, and development of life-changing medicines. The new logo keeps much of the existing equity, but with the brightened color, approachable typeface, and tilted oval it signals positive change and forward momentum and asks people to take a fresh look at Pfizer because it is not the same company it was in 1991.

In addition to an updated logo, their new visual system also helps to signify this shift. The new dotted display typeface, illustration style, and bright multi-color palette work to communicate their larger vision of advancing better health for all people around the world.
— From Siegel+Gale
Pfizer
The new logo features redrawn typography, a color gradient and a tilted oval.
Siegel+Gale presented various redesigns to Pfizer but ultimately the decision was made to not stray far from the existing logo. 
Pfizer
Pfizer
The new logo is a great improvement on the old one. Instead of a semi serif, the new typography is a sans serif which makes it feel more contemporary. The italic "e" that adds a lot of softness to the mark. The "z" is a little wobbly on its diagonal line but it works. And, overall, I like that there is less contrast between the thick and the thins, so the logo will hold up better when sized down on the back of a medicine box. The gradient… I guess, why not. I'm not a fan, and as the 1-color logos above show, it's not necessary. I also like the tilted oval, it's less symmetric and adds a bit of movement.
Pfizer
Pfizer
Pfizer
New identity applications
Siegel+Gale has put together a kit that allows Pfizer to deploy a variety of looks and messages. The first element is a dot typeface used for display purposes; it's nothing too fancy, but in the context of Big Pharma it's pretty out there. Following the dot appliqué is a set of moody illustrations that are at once scientific and playful. Add in a vibrant color palette and you have a recipe for real potential as the applications below — which are proof-of-concept and not final executions — demonstrate. With a few more hours of development the two designs underneath and to the right (green and pink backgrounds) would make Lester Beall and Ladislav Sutnar proud. This is not an easy project and the result is as uplifting as Pfizer's magic blue pills.
Pfizer
Pfizer

Moms… you grill them and Bepanthen/ Bayer heals them





” Heals their burns and your guilt, fast” Is a typical result when creative allowed expressing how they really feel about children.
It’s a big fall down made by JWT Cairo, Egypt and approved by Bepanthen/ Bayer.





Conclusion thought:
There is a thick line between Offensiveity / insensitivity and creativity


Credits: 
Advertising Agency: JWT Cairo, Egypt
Creative Director / Copywriter: Hesham Ellabban
Art Director / Illustrator: Asmaa Yehia

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