Showing posts with label Marketing-Woman. Show all posts
Showing posts with label Marketing-Woman. Show all posts

17.7.10

Gutsy TV spot| marketing for woman!

Check out these two videos for Quattro for Women, with the bikini area trimmer. The first one is pretty much how you'd think they would introduce the new product. I

t's about 90 seconds long so I am guessing they trimmed it down for a TV spot are using the longer form on their website. The second....well, it's not what I would have expected.




One is incredibly safe...the other, not so much. But, which one do you think will actually sell more razors?



'Mow the Lawn' 
Created by JWT New York to build awareness and drive trial for the new Wilkinson Sword Quattro for Women Bikini







Gillette Survey: How Do You Like It Shaved?







Axe girls cleaning the balls







Extreme. Entertaining. Roguishly symbolic, and its Axe.

23.5.10

Pampers|Hello Baby - iPad App

— This has got to be one of the smartest iPad Apps out there.

The app, called Hello Baby, made its debut during Apple's launch of the tablet computer this month. It is Pampers' first mobile device application; the brand never launched an iPhone app. The move is also part of parent company Procter & Gamble's push to position its brands at the forefront of new and emerging technologies, especially as the packaged-goods titan shuffles more marketing dollars into digital, mobile and social media.



The app, available for free on iTunes, is essentially a pregnancy calendar, where users can track weekly progress from weeks four to 40 by entering the baby's due date. (The calendar draws on baby and parenting content taken from Pampers' "Village" online community site, said Susan Liao, a digital producer at StrawberryFrog, the agency that worked on the app.) Expecting moms can also hold the iPad in front of their tummies to view a typical, life-sized representation of the baby. Common comparisons include a baby that is the size of an acorn, pear and other "well-known fruits and vegetables," said Pampers North American marketing director Patrick Kraus.

Mobile baby apps like TheBump.com's Baby 411, for the iPhone, already exist, but Hello Baby, so far, is the only one developed exclusively for the iPad, he said. The app takes advantage of the portable device's high-resolution, multitouch screen to bring the prenatal development process to life.
iPad Screenshot 1
P&G, which spent $53 million advertising Pampers last year, sans online, per Nielsen, said Hello Baby's investment is small, but it's looking to take findings from this "experiment" and leverage it online, Kraus said.     

11.5.10

Africa teenager girls will not check any more… Always | Check check








Advertising Agency: Leo Burnett, Lebanon
Chief Creative Officer: Farid Chehab
Executive Creative Director: Bechara Mouzannar
Creative Director: Danielle Rizkallah
Copywriter: Rana Khoury, Paul Osayande
Agency Producer: Rayanne Smayra
Planner: Zeina Joujou
Account Supervisor: Cynthia Abdelkarim, Shayna Suidan
Production Company: GOLDEN PLANES Cape Town, SOUTH AFRICA
Director: Sven Harding
Producer: Herman Le Roux
Editor: Postoffice Lebanon
Sound Design/Arrangement: Wounded Buffalo Johannesburg
Music: Artist/Title: Wounded Buffalo Johannesburg
Art Director: Caroline Farra, Roula Asmar
Lighting: Eric Maddison
Post Production: Postoffice Lebanon




5.5.10

Mor Cati (Purple Roof): Domestic violence made visible on the streets






http://www.morcati.org.tr/



Advertising Agency: TBWA\Istanbul, Istanbul, Turkey
Executive Creative Director: Ilkay GPinar
Creative Director: Erdem Koksal
Art Director: Asligul Akin
Copywriter: Erdem Koksal
Account Director: Guler Balta
Account Supervisor: Seda Seker
Advertiser’s Supervisor: Ozgur Can Sunata
Published/Released: April 2010

18.3.10

Hymen gel|A lubricant for women above 40

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Hymen gel, it is a vaginal tightening gel for women above 40.


Well, 40 can be an intriguingly challenging age for many a women, who desperately try to maintain the bygone glory. Sex plays an important role in any married relationship, if not a pivotal one.

CREDITS
Advertising Agency: TCC, India
Creative Director / Copywriter: Arvind Ramalingam
Art Director: Krishnamurthy Iyyappan
Account Management: Savvy Durham

22.9.09

Whisper:::Period drama


‘That time of the month’ is one of its politer descriptions, but the onset of a woman’s period has neverbeen something for them to get excited about. Attempting to reverse this trend, Singapore-based hygiene brand, Whisper,

decided to try and improve women’s perception of their own menstrual cycle and in doing so build brand affinity.

Research conducted by global communications company, MS&L Singapore showed that only 22% of women were able to correctly identify the various stages of their own menstrual cycle. Not only was there a lack of understanding about the biological goings-on, a woman’s period was also seen as something of a taboo subject in Singapore.





To increase awareness, Whisper built a dedicated website, ‘Happy It’s Here’, that identified the various stages of the menstrual cycle and provides helpful tips and ideas of activities and exercises, such as kickboxing, that women can perform to help relieve their pent-up frustration. Visitors to the site are directed to aFacebook group where they can discuss why they are happy about the onset of their period as well as offer a sympathetic shoulder and encouragement to others.






The group currently has over 4074 members and is growing daily. Aiming to improve women’s perception of their periods is an ambitious campaign objective but if Whisper can pull it off, the public perception of its own brand will improve dramatically.




The Whisper “happy it’s here!” initiative aims to help young women embrace their womanhood by sharing the many positive secrets of the menstrual cycle and encouraging open conversations around it within a community of like-minded women.

Whisper is dedicated to creating happier periods for women. As the first to bring new and innovative feminine care products such as Ultrathin products and pads with wings, Whisper continues to play an integral part in the lives of women in Singapore and around the world.

Website:http://www.happyitshere.com.sg

Images above are from Happy it's here media and blogger reception


BRAND: Whisper

BRAND OWNER: P&G
CATEGORY: Pharmaceuticals/ Healthcare
REGION: Singapore
DATE: Aug 2009
AGENCY: Leo BurnetO
THER AGENCIES: ARC Singapore
MEDIA OWNER: Facebook
MEDIA CHANNEL

Mobile or Internet

21.7.09

Tampon “drop” stunt


Libresse Tampons shower Dutch beaches in little pink parachutes

Brand: Libresse Tampons

Geography: Holland , June 2009

Objective: to remind all females on the beach that their best bikini friend is the good old fashioned tampon

Insight: The idea came from recent research that showed only one in seven women actually go to the beach when aunt Flo is visiting. Libresse wanted to remind girls of the practical side effects of tampon wearing, like the ability to take a swim. Dear Libresse, that's not actually why we avoid the beach during the moon-phase, but I'll give you ten points for effort

Action: Over 3,000 little pink parachutes with "emergency supplies" were air dropped down on the beaches, and women scrambled to get their cute free samples

Results: all targets were reported “Direct Hit”



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