Showing posts with label BMW. Show all posts
Showing posts with label BMW. Show all posts

17.10.20

The Small Escape| BMW

 


Agency: Jung von Matt

Client: BMW

Country: Germany

Jung Von Matt condensed a large story and heavy subject matter down into a highly watchable format for BMW’s The Small Escape - which tells the story of a driver trying to smuggle someone over the Bornholmer Strasse border crossing in a BMW Isetta. 
It became apparent early on that cutting the film in a linear way would be boring to watch, so Jung Von Matt opted instead for a non-linear spot, in the style of a heist movie.


1964. Berlin is a divided city. Flight from the German Democratic Republic is punished with an order to fire. Still, many people desperately try to cross the border. For all backgrounds to the true history of the spectacular escape, read the article here: https://b.mw/isetta_escape_story People forge identity papers, dig tunnels, climb into hot-air balloons and hide in cars going to the West - towards freedom. But as large vehicles are getting controlled more frequently and thoroughly, a West Berliner has a seemingly impossible but ingenious idea: the smallest and most inconspicuous car available at the time, the BMW Isetta, should help him smuggle a man across the border into the West.

7.2.10

BMW Financial Services|Scent

BMW Financial Services: Scent


Joy is an exciting new fragrance from BMW.
Joy is the scent of a new BMW. To make your dream BMW a reality, visit your BMW retailer orwww.bmwfinance.ca and explore all of your leasing and financing options today. BMW Financial Services

Advertising Agency: Cundari, Toronto, Canada
Chief Creative Officer: Brent Choi
Creative Director: Andy Manson
Head of Art: Andy McKay
Art Director: Andrew Bernardi
ACD/Copywriter: Cory Eisentraut
Retoucher: Warren Hardy
Production: Georgettte Iordanous, Cecily Lo
Account Service: Serene Fattouh, Rex Yulo
Studio: Berry Rao, Tricia Lawson
Published: January 2010

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