” Heals their burns and your guilt, fast” Is a typical result when creative allowed expressing how they really feel about children.
It’s a big fall down made by JWT Cairo, Egypt and approved by Bepanthen/ Bayer.
Conclusion thought:
Conclusion thought:
There is a thick line between Offensiveity / insensitivity and creativity
Credits:
Advertising Agency: JWT Cairo, Egypt
Creative Director / Copywriter: Hesham Ellabban
Art Director / Illustrator: Asmaa Yehia
Credits:
Advertising Agency: JWT Cairo, Egypt
Creative Director / Copywriter: Hesham Ellabban
Art Director / Illustrator: Asmaa Yehia
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