10 examples of ‘advertorial’

Here are 10 examples of brand-publisher collaboration we found in the latest issue of Monocle:

1. Rosetta Stone - Monocle directed photo shoot for a series of ads for the language learning company that appear in the magazine.

2. Hyundai Card - 4 page guide promotes a rather elitist Korean credit card to a global audience.

3. Toto - The Clean energy company supports the weekly (very good) podcast from Tyler and his chums.

4. Diageo Reserve - Cocktail and mixology news for the drinks company.

5. Absolut - An 8 page travel-guide spread also promotes an Absolut sponsored 132-page pocket-sized travel handbook available with a sale of Absolut vodka at international duty free stores. The book is a guide to 25 leading business cities and 25 resorts for beach and snow.

6. BMW - A 4 page Monocle styled ‘ad’ for the 5 series. BMW is also sponsoring a Summer Series of podcasts.

7. Taiwan - A 4 page spread describes the hot spots of ‘Urban Taiwan’. This is the 3rd part of an advertorial series that has also run in previous issues of Monocle.

8. Lille Tourism - A 2 page snapshot of the finer parts of the rail-connected French city.

9. Singapore - A 2 page spread that advertises collaborative report on Singapore that can be purchased in August. (Ignores swipe made at the city by the writer Matthew Sweet earlier in the magazine!)

10. Hirakawacho Mori Tower - A 4 page guide to 21st century Tokyo living covers everything that this new residential block has to offer - helipad included.